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Winning the Fraud and Cybersecurity Race: A Go-to-Market Blueprint for Competitive Edge
Fraud and cybercrime have become a systemic, trillion-dollar drag on the global economy—but the fight to turn the curve is more than a market opportunity.
Over the past few years, I have worked alongside cybersecurity and fraud-management teams in government, banking, and payments, and nothing is more satisfying than seeing a new solution stop a romance scam or prevent a pensioner from losing their life savings.
The AI Revolution: Why SaaS Companies Must Adapt or Become Obsolete
Fri, Mar 7, 2025 — In 2025, AI agents are revolutionizing the SaaS industry, transforming traditional cloud-based applications into dynamic, self-optimizing platforms. For business leaders, this trend represents a seismic shift from FOMO (Fear of Missing Out) to FOBO (Fear of Becoming Obsolete), with the rapid pace of AI adoption and its transformative potential driving noticeable shifts in strategy.
Maximizing Returns with AI-Enabled Selling – A Strategic Blueprint
Mon, Oct 14, 2024 — In the first two blogs of this three-part series, we introduced the concept of AI-enabled selling, the need for an integrated strategy, and a framework for mapping the myriad technologies available to the needs of the sales organization. We learned that the adoption of AI-enabled selling—the sophisticated merger of AI technologies with traditional sales processes—has become instrumental in transforming organizational sales approaches. With this foundation in place, we are in a better position to discuss the payback and chart a path forward that aligns with a company’s highest priorities.
Navigating the AI-Enabled Selling Software Landscape
Thu, Oct 3, 2024 — There was a time not so long ago when the tools-of-the-trade for a salesperson were a Rolodex, a landline phone, and a pair of comfortable shoes. Not anymore. Rolodexes of relationships have been replaced by LinkedIn connections, landline phones by synchronized communication streams, and comfortable shoes by online meetings and note takers, all powered by artificial intelligence.
Harnessing AI and Digital Marketing: A Competitive Edge for Healthcare and Life Sciences – Part Two
Thu, Sep 19, 2024 — Our last blog discussed how artificial intelligence can be a competitive difference-maker for companies in the healthcare and life sciences industries. As we continue the conversation, we will highlight the importance of AI in the social media marketing landscape, especially how AI is re-imagining traditional content creation and audience targeting strategies.
Harnessing AI and Digital Marketing: A Competitive Edge for Healthcare and Life Sciences – Part One
Wed, Sep 11, 2024 — In today’s dynamic business landscape, the healthcare, life sciences, and health tech sectors are undergoing rapid transformation driven by digital innovation. Social media and digital marketing have emerged as indispensable tools, enabling organizations to enhance efficiency, drive competitiveness, and engage with stakeholders in unprecedented ways. However, balancing innovation with strict adherence to regulatory compliance is crucial. As an industry expert with deep experience guiding companies through digital evolution, I see tremendous opportunities for leveraging these tools to gain a strategic edge.
AI Marketing Trends Every CEO Should Know
Tue, Jul 16, 2024 — As artificial intelligence rapidly transforms the marketing landscape, companies can deploy smarter, faster, and more efficient marketing strategies. With AI tools and capabilities evolving at a breakneck pace, staying on top of the latest trends is crucial for CEOs looking to gain a competitive edge. Based on HubSpot's AI Trends for Marketers report, here are the top AI trends shaping the future of marketing for companies of all sizes and stages.
All In On AI? A Practical Approach To Leveraging AI
Fri, May 10, 2024 — How Do You Eat An (AI) Elephant? A long-standing joke is “How do you eat an elephant? Answer: One bite at a time.” I feel the same holds for AI, especially for those organizations and individuals that might feel a little overwhelmed by all of the talk (hype) about AI and that if you are not leveraging all of the latest and greatest AI technology you are already behind and you will never catch up. Your approach may need to be “one bite at a time.”
Set and Forget -- A Losing AI Approach
Tue, Apr 30, 2024 — In the realm of business, artificial intelligence (AI) is commonly touted as nothing short of a marvel—a powerful tool ready to solve complex business and marketing issues autonomously. Yet, its effective implementation demands more than faith; the precision and care needed in deploying AI is like the insight and foresight of a skilled navigator charting a course. Without the guidance of a well-crafted strategy and the implementation of precise safeguards, the flow of data-driven decisions risks devolving into a frustrating logjam of inefficiencies, missteps, squandered resources, and missed opportunities.
5 Questions Every CEO Needs to Ask About AI
Fri, Apr 26, 2024 — "66% of CEOs and the C-Suite are dissatisfied (or ambivalent) with their organization’s progress on AI..." Whether to employ AI as a business tool is no longer in question. A recent BCGX Radar Report cited that: 89% of CEOs and the C-Suite rank AI and Gen AI as a Top 3 Tech Priority with 51% ranking it as the #1 priority. 66% of CEOs and the C-Suite are dissatisfied (or ambivalent) with their organization’s progress on AI because of: A lack of talent/skills An Unclear AI and Gen AI roadmap and investment priorities No strategy for Gen AI and Responsible AI.