Navigating the Choppy Waters of Recession: A Healthcare Marketing Survival Guide

Navigating the Choppy Waters of Recession: A Healthcare Marketing Survival Guide

Thu, Feb 22, 2024 | Posted by Paul Sparrow

As the dark clouds of economic recession gather on the 2024 horizon, healthcare companies must brace for the choppiness ahead. It's no secret that the healthcare sector, once deemed recession-proof, now faces the stark reality of financial strain, with more than half of hospitals already operating in the red. This alarming statistic not only signifies the urgency for change but also beckons a strategic pivot in how healthcare entities approach marketing.

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