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5 AI Trends Every CEO Must Act On
Earlier this year, I shared takeaways from Mary Meeker’s Internet Trends Report, which showed how AI is reshaping business at a macro level. Building on that, Google Cloud’s 2025 AI Trends highlights five forces that will directly impact companies in the year ahead.
AI is no longer experimental. It is restructuring markets, reshaping customer expectations, and redrawing competitive boundaries. Here are five AI trends CEOs are preparing for now:
All In On AI? A Practical Approach To Leveraging AI
Fri, May 10, 2024 — How Do You Eat An (AI) Elephant? A long-standing joke is “How do you eat an elephant? Answer: One bite at a time.” I feel the same holds for AI, especially for those organizations and individuals that might feel a little overwhelmed by all of the talk (hype) about AI and that if you are not leveraging all of the latest and greatest AI technology you are already behind and you will never catch up. Your approach may need to be “one bite at a time.”
Set and Forget -- A Losing AI Approach
Tue, Apr 30, 2024 — In the realm of business, artificial intelligence (AI) is commonly touted as nothing short of a marvel—a powerful tool ready to solve complex business and marketing issues autonomously. Yet, its effective implementation demands more than faith; the precision and care needed in deploying AI is like the insight and foresight of a skilled navigator charting a course. Without the guidance of a well-crafted strategy and the implementation of precise safeguards, the flow of data-driven decisions risks devolving into a frustrating logjam of inefficiencies, missteps, squandered resources, and missed opportunities.
5 Questions Every CEO Needs to Ask About AI
Fri, Apr 26, 2024 — "66% of CEOs and the C-Suite are dissatisfied (or ambivalent) with their organization’s progress on AI..." Whether to employ AI as a business tool is no longer in question. A recent BCGX Radar Report cited that: 89% of CEOs and the C-Suite rank AI and Gen AI as a Top 3 Tech Priority with 51% ranking it as the #1 priority. 66% of CEOs and the C-Suite are dissatisfied (or ambivalent) with their organization’s progress on AI because of: A lack of talent/skills An Unclear AI and Gen AI roadmap and investment priorities No strategy for Gen AI and Responsible AI.
Artificial Intelligence in Action: Developing Your Company's AI Strategy
Tue, Apr 9, 2024 — In the rapidly evolving domain of technology, developing a strategy for Artificial Intelligence (AI) is becoming crucial for companies looking to leverage the transformative potential of AI. An AI strategy is essential for defining the integration and application of AI technologies within a company's framework, ensuring that such integration is in harmony with the broader business objectives and results in a seamless fusion with existing operational, product, and service sectors. McKinsey reported that "companies that have leading digital and AI capabilities outperform laggards by two to six times to total shareholder returns across every sector analyzed."
Listening with Eyes Wide Open: Harmonizing Voice-of-Customer and AI Insights for CEO Success
Wed, Feb 21, 2024 — In my experience, growth successes and challenges almost always have some foundation in voice-of-customer (VoC). That’s a sweeping statement, but as a CEO if you lack up-to-date insight into what your customers want and need, how they anticipate that changing, and how they think of your brand, your offerings, and your competition, you may be running your company with your hearing impaired. As someone who uses hearing aids, I know I need to wear them and look directly at a speaker, or I miss information and must make guesses to fill in the blanks. That invariably slows me down and leads to misunderstandings and errors.
Harnessing Fear: The Catalyst for AI Strategy
Wed, Feb 7, 2024 — In business, it seems like artificial intelligence (AI) is painted as either the great white hope or the big bad wolf. There is very little middle ground. This polarization can contribute to inertia and paralysis when it comes to leveraging AI for business strategy development. Simply put, CEOs do not have a sense of urgency regarding AI, and this attitude is putting them behind the proverbial eight ball as competitors adopt AI as a strategic tool.
Harnessing AI to Enhance the Customer Journey and Drive Growth
Thu, Jan 25, 2024 — AI-powered analytics have now become essential for understanding your customers and propelling company growth. These advanced tools can synthesize masses of customer data to reveal pivotal insights and inform strategies that align to the customer journey.
2024 Marketing Crystal Ball: Navigating Trends and Turbulence in the Digital Horizon
Tue, Jan 23, 2024 — Though the “Rise of the Machines” is well underway, there are trends other than Artificial Intelligence (AI) that are at the top of our minds at the start of 2024. The year ahead is fraught with challenges both analog and digital, from a pivotal presidential election to economic uncertainty. But it is the aforementioned digital revolution that has humans racing to determine how they can integrate AI into their marketing and business models.
AI Trends for the Progressive CEO: Navigating the Transformative Landscape
Wed, Sep 6, 2023 — By: Ed Valdez and Angus Robertson It’s hard to think of another digital trend that has shaken the foundations of conventional wisdom as AI has. Though artificial intelligence has existed in some form since the 1950s, it has taken the emergence – and the related spinal shivers – of Open AI’s ChatGPT product to truly advance the conversation.