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Turning Competing Revenue Team Truths into Market Insight
| Executive Takeaways |
| Sales, Marketing, and Customer Success each see valid but incomplete versions of the market. |
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Outsider Insights | Agentic AI: What CEOs Need to Know Before They Invest
Wed, Feb 18, 2026 — Outsider Insights Across Chief Outsiders, we talk to hundreds of CEOs every month. In this series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business. Executive Takeaways Gen AI assists. Agentic AI acts, and requires a higher level of organizational readiness. AI-driven buyer research is reshaping vendor visibility before sales engagement begins. Agentic AI initiatives fail when layered onto unclear processes, weak data, or undefined business problems. Operational discipline, not technology adoption, determines whether AI becomes a scalable growth lever.
Your AI Search Playbook - 6 Moves to Reclaim Visibility and Demand
Tue, Feb 3, 2026 — Part 4 of our four-part series exploring how AI search is transforming visibility, SEO, and digital strategy - and what CEOs need to do now to stay competitive.
You’re Being Talked About (or Ignored) - Offsite Signals Drive AI Search Visibility
Fri, Jan 23, 2026 — Part 3 of our four-part series exploring how AI search is transforming visibility, SEO, and digital strategy - and what CEOs need to do now to stay competitive. Executive Takeaways AI search engines pull data and content from across the web - not just your website. Brand mentions, reviews, and forum posts now shape how AI describes you. Reddit, G2, Quora, and even Amazon reviews influence AI-generated answers. Monitoring and managing offsite presence is now a strategic imperative.
GEO – What it is and Why You Should Understand It
Fri, Jan 9, 2026 — Part 2 of our four-part series exploring how AI search is transforming visibility, SEO, and digital strategy - and what CEOs need to do now to stay competitive. Executive Takeaways GEO is about optimizing for answers within AI search engines. Ranking well doesn’t guarantee visibility anymore – AI citations are needed too. Offsite reputation and mentions are just as critical as on-page SEO.
AI Search is Here – And it’s Reshaping the Buyer Journey
Tue, Dec 16, 2025 — Part 1 of our four-part series exploring how AI search is transforming visibility, SEO, and digital strategy - and what CEOs need to do now to stay competitive. Executive Takeaways Declining web traffic isn’t random - it’s a symptom of changing search behavior. AI search is already impacting over 25% of user journeys - and growing fast If you’re not being cited, you’re missing opportunities-period.
5 AI Trends Every CEO Must Act On
Mon, Sep 15, 2025 — Earlier this year, I shared takeaways from Mary Meeker’s Internet Trends Report, which showed how AI is reshaping business at a macro level. Building on that, Google Cloud’s 2025 AI Trends Report highlights five forces that will directly impact companies in the year ahead. AI is no longer experimental. It is restructuring markets, reshaping customer expectations, and redrawing competitive boundaries. Here are five AI trends CEOs are preparing for now:
AI Isn’t a Replacement—It’s an Accelerator: How SMBs Can Use AI to Elevate Human Performance Across the Organization, Part 2
Thu, Jun 26, 2025 — AI as an Executive and Organizational Force Multiplier In Part 1, we explored how AI streamlines execution in outward-facing functions like marketing, sales, and customer service. Now it’s time to turn inward. In this second half, we’ll examine how AI empowers internal operations, drives better financial strategy, and helps executive leaders see farther and act faster—without sacrificing the human qualities that make a business thrive.
AI Isn’t a Replacement—It’s an Accelerator: How SMBs Can Use AI to Elevate Human Performance Across the Organization
Fri, Jun 20, 2025 — We’re in the midst of a generational shift—one where artificial intelligence is reshaping how we work, how we serve customers, and how we think about the roles of humans in business. But here’s the reality I’ve seen across dozens of companies: AI is not a silver bullet, and it’s not a pink slip. It’s a power tool—one that requires a skilled operator, a clear use case, and the right safety measures in place.
8 Strategic Moves to Grow Your Business with AI
Wed, Jun 18, 2025 — Top takeaways and action items from Mary Meeker’s 2025 AI Trends Report Generative AI is accelerating at a pace we've never seen before. ChatGPT, for example, reached 800 million users in just 17 months—far faster than the 11 years it took Google Search to hit similar annual query volumes. Tech giants are pouring hundreds of billions into AI infrastructure, making these tools cheaper, faster, and more accessible than ever before.