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Winning the Fraud and Cybersecurity Race: A Go-to-Market Blueprint for Competitive Edge
Fraud and cybercrime have become a systemic, trillion-dollar drag on the global economy—but the fight to turn the curve is more than a market opportunity.
Over the past few years, I have worked alongside cybersecurity and fraud-management teams in government, banking, and payments, and nothing is more satisfying than seeing a new solution stop a romance scam or prevent a pensioner from losing their life savings.
Supercharging Your SWOT, Step One: Consolidating Your SWOT
Wed, Jan 10, 2018 — Conducting your SWOT analysis was fun, wasn’t it? It allowed you to take a break from working in your business, and allowed you to work on your business — a valuable step back during which you were able to take a breather from the day-to-day grind, and view the big picture of your business with clarity. No matter how long your SWOT process lasted, undoubtedly, once you got rolling, the information flowed — resulting in a growing cavalcade of lists that characterized your company’s strengths, weaknesses, opportunities and threats.
CEOs: What’s your Competitor’s Plan to Win?
Wed, Oct 18, 2017 — Part 4 of Creating Sustainability for the Business “How could she not see this coming?” Look in the mirror. Armed with a strategic plan built on the foundation of purpose and stocked with customer insight, it’s now time to look closely at the competition. Learning how your competitors plan to defeat your strategy will fortify your plan to achieve long-term success.
CEOs: Go Deep for your Customers!
Mon, Aug 14, 2017 — Part 3 of Creating Sustainability for the Business A Sea of Sameness “So, what do you think of our website?” This was a new client—at my first on-site meeting with the CEO. “You have great product merchandising, well-written features and benefits. Could use some work on the ecommerce side,” I replied. “What I’m not clear on, though, is this, ‘Who is your customer, and how do you help them?’”
CEOs: What do You Stand For and Who Cares?
Thu, May 25, 2017 — Part 2 of Creating Sustainability for the Business I often work with CEOs who have created an idea and started a business. They grew sales and needed to hire more people along the way, even managers. Most loved the creative journey of getting the business off the ground. They started out thriving as an expert in a business function or leading the development of a product or service. Over time, they grappled with the increasing demands of managing a business with many other function or process leaders. Some have grown the business to the point where they decided to bring in a President to do much of the leading and managing of the business for them. This is the time when answering the question, “What do you stand for?” becomes critical.
Business Strategy, Digital Strategy, and "The Road Not Taken" by Robert Frost
Thu, Mar 16, 2017 — Many of you probably read Robert Frost’s “The Road Not Taken” somewhere in your educational career. It’s a short poem of four stanzas and 20 lines total. For a poem so brief, it’s surprising that Frost’s famous work is so powerful yet often misinterpreted. If you can’t recall the poem, or want to read one commentary, you can do a refresh here.
Are You Really Ready for Mobile?
Thu, Mar 2, 2017 — Let’s start with one important question. Which of the following is critical to effectively using mobile technologies to build your business and accelerate your revenues? (a) The commercial readiness of the technologies employed (b) Aligning mobile strategies with your business strategy (c) Having a plan which understands and prioritizes mobile deployment across customers, partners, and employees (d) Your internal business readiness to deploy and support mobile technologies (e) Developing a plan with goals, milestones, investments and returns, and key success metrics (f) All of the above.
The Three Levels of Listening: Deeper Insights for More Enduring and Effective Sales and Marketing Strategies
Wed, Oct 19, 2016 — No matter how many shiny new products and services emerge every year in an industry, there will always be a few established brand giants waiting at the top of the Mountain of Customer Loyalty, waiting to force the weaker ones into submission.
What Can Tesla Teach Us About Customer-Focus?
Thu, Oct 6, 2016 — I wouldn’t mind getting my hands on a Tesla. Sleek, fast, future-forward – and electric to boot – the unique combination of “smart” and sustainability features on the Model S, Model X, and Model 3 make the car company’s offerings so irresistible to buyers, that Elon Musk and his team have struggled to keep up with demand.
CEOs: What’s the Value of a Strategic Plan?
Wed, Sep 7, 2016 — A jargon-free discussion Did you know that, mathematically, if you improve revenue by 2% per month, you will more than double your business in 3 years? The value of a strategic plan then, is to create the “how to” strategies, initiatives and resourcing to get there. Whoa…so how do you get this done?