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The Cost of Waiting: Why “Doing Nothing” Is the Most Expensive Strategy
When markets shift, many CEOs adopt a dangerous mindset: Let’s wait and see. On the surface, it feels prudent, even safe. But hesitation quickly becomes the costliest default in leadership—a form of self-sabotage and an expensive compromise.
Economic shifts don’t pause until you’re ready. By the time you’re confident the upturn is real—or the downturn has arrived—it’s too late to act decisively. Competitors who moved first have already secured the best opportunities. And you’ll be left wishing you had not waited.
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Shameless Promotion or Sensitive Marketing? It’s a Fine Line.
Wed, Nov 7, 2012 — My International Business Class This week, teaching my Business class at Rutgers was tough. Students had been without power or internet access for a week, mass transit was a mess and some students had waited in line more than four hours to buy gas. At the same time, none of us had suffered any real loss of property or injuries like others that we knew or had heard about.