A high impact marketing leader, Carol defines and executes strategies for companies navigating transformation and seeking to grow. Frequently engaged to deliver enhanced growth and profitability, she is adept at creating, activating and monetizing new products and services. Carol blends the combination of functional and leadership skills formed in blue chip companies with an action-oriented pragmatic mindset developed in start-up and mid-market experiences. A business strategist, martech expert and storyteller with a deep belief in delivering outstanding customer experiences, Carol leads teams to build client-driven solutions, expertly leveraging and optimizing digital channels to deliver growth.
BSBA, Marketing, Magna Cum Laude, West Virginia University
Graduate: AT&T Advanced Management Program
Graduate: Reed Elsevier Business Leadership Program
Pragmatic Marketing Certified