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Marketing Leadership for CEOs: An Executive Guide to Growth
This blog is part of Chief Outsiders’ Marketing Leadership for CEOs series, an ongoing examination of the critical dimensions of Marketing (the capital “M” is intentional, as you’ll see) that every CEO needs to understand.
What’s Driving Double-Digit Growth in SMBs?
Wed, Oct 11, 2017 — Latest Vistage Research Provides Important New Insight to Growth If you’re like most companies we’re working with, you’re experiencing growth this year. After all, the economic and business climate is quite conducive to growth – low cost of capital and a stable labor market are certainly contributing. But what about the companies that are getting more than their fair share of growth? What are they doing? Vistage Worldwide just published insightful research that explores the decisions high-growth company leaders are making that set them apart from their peers. This study of over 1,300 CEOs and business owners identifies key factors that clearly distinguish between higher (double-digit growth) and lower growth companies. Ready to see the specifics?
Insights, Integration, and Impact: A CEO’s Guide to Hitting Targets Every Time
Mon, Oct 24, 2016 — Is it possible to hit our growth targets every time? American sharpshooter Annie Oakley, also known as “Little Sure Shot,” would say it is. In fact, legend has it that the famous markswoman was known to consistently slice a playing card perfectly in half with a single bullet – and as a child, she was so reliably successful at game hunting, that she used her skills to pay her parents’ mortgage in full.
What Giraffes can Teach You about Building a Strategic Growth Plan
Thu, Jul 23, 2015 — A funny thing happened as animal beings evolved over the past several billion years – one such beast was bestowed with the ability to get a bird’s eye view of all it surveyed – while staying firmly planted on the ground. The giraffe can grow up to 18 feet high, with nearly half of that height accounted for with a neck and head. The giraffe, rightfully so, is often chosen symbolize taking in the big picture, communication and gracefulness. This, my friends, is why you will understand when I say you need to roadmap like a GIRAFFE – visualizing your organization from a broad view before fabricating the details of its long-term strategic direction.