Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Assessing the Health of Your Culture

Co-Authored by Marc Umscheid, CMO, Chief Outsiders and Kristin Anderson, Partner, LeadQuest Consulting

In our first two blogs (Part one and Part two) on the subject of corporate culture, we have been making the case for the importance of a serious, top-down effort to ensure your company is united around a single vision -- and that your corporate culture is working for you, not against you. We’ve seen how such a CEO-led commitment can lead to riches beyond your wildest dreams (or, at least, measurably better performance), and we’ve heard directly from one CEO who grappled with the effects of a toxic culture before his personal involvement – and a committed effort -- restored balance across his organization.

The Conversion: Marketing Lessons from eCommerce Companies for Offline Businesses

Mon, May 7, 2018 — “An improvement of less than two-tenths of a percent in converting online prospects to customers increased revenues by $5 million.” (From a recent Chief Outsiders engagement summary) I’m only a student of online marketing, not a master. In recent weeks, I spent time with colleagues who ARE masters of online marketing and eCommerce. I’ve seen how they work carefully on conversion — increasing the percentage of people who respond at each point in the progression from Aware, to Interested, to Engaged, to Buying, and Repeat Buying. Improved conversion often comes from discovering which offer, wording and graphic design make it easiest for prospects to “get” why the offer might be for them.

Marketing (As You Know It) Is Toast

Tue, Feb 27, 2018 — The old style of marketing is toast. Quite literally, the entire phase shift that has changed the way the public considers and consumes products and services, can be distilled down to a single, perfectly-browned-on-both-sides slice of artisan bread.

The New Sales Funnel: How to Revitalize Your Messaging to “Wow” Today’s Consumer

Mon, Dec 11, 2017 — For sales-driven organizations, 2017 marked the year that the baton was finally – and permanently – passed to the consumer. This was the year, it was declared, that all of the growing technology megatrends finally gave the consuming public the upper hand in the relationship with marketers. This means that, despite all of the efforts and resources we’ve invested into outbound sales and marketing efforts, heretofore, we’re simply going to find ourselves several paces behind an educated and savvy buying public.

Growth Insights for CEOs

Part 3: How Does Employee Engagement Win the Growth Game?

Assessing the Health of Your Culture

Recent Posts

The Conversion: Marketing Lessons from eCommerce Companies for Offline Businesses

Marketing (As You Know It) Is Toast

The New Sales Funnel: How to Revitalize Your Messaging to “Wow” Today’s Consumer

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