Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

The Revenue-Ready Marketing Playbook, Part 4: How a Shared Playbook Across Sales and Marketing Unlocks Value

Fri, May 2, 2025 | Posted by Jyotsna Makkar

This is Part 4 of the Revenue-Ready Marketing Playbook, a 4-part series for mid-market CEOs who want marketing to move the needle.

You’ve got a sharp Marketing team. An experienced Sales leader. Solid product-market fit. And yet, the customer experience feels disjointed.

Campaigns generate leads that go quiet after handoff. Sales calls start from scratch, even when prospects have engaged with marketing content. Messaging shifts between touchpoints and the onboarding experience doesn’t match what was sold.

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Preparing for 2024: Is Your Marketing Funnel Integrated with Your Sales Funnel?

Wed, Dec 20, 2023 — Final article of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen In the relentless pursuit of growth, businesses often find themselves at a crossroads - a bustling marketing funnel generating a stream of leads, yet somehow, the path to conversion seems elusive. One study found that 71% of potential customers are not contacted, while only 13% of potential customers become opportunities.

How to Allocate Your Marketing Spend for Maximum Effect

Tue, Dec 19, 2023 — Article 6 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen In a marketplace that's more competitive than ever, optimizing your marketing spend isn't just a best practice—it's a necessity for survival and accelerated growth. With shrinking resources and an ever-more diverse array of marketing platforms upon which to reach the customer, shooting arrows in the dark is no longer a viable marketing strategy.

5 Things You Should Know Before Spending on Marketing Execution

Thu, Nov 9, 2023 — Article 5 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen If you have been under pressure to tighten your marketing budget this year, you’re not alone. According to a survey, B2B companies' marketing spending in 2023 increased by only 2.3%. This growth rate is lower than the 3.7% inflation rate, impacting businesses and individuals.

7 KPIs That Should be in Your 2024 Growth Plan

Fri, Nov 3, 2023 — Article 4 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen For modern-day businesses, establishing measures is not just a good idea – it’s a downright necessity. In fact, a poll of executive leaders found a nearly unanimous agreement that key performance indicators (KPIs) are essential to gauge the pulse of broad business goals.

How to Establish a Strategic 2024 Growth Plan and Justify Your Marketing Budget

Wed, Oct 25, 2023 — Article 3 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen In an era characterized by rapid technological shifts, changing consumer behavior, and a volatile global economic landscape, successful businesses are those that look ahead, anticipate challenges, and seize opportunities. But when it comes to developing your own business growth strategy, are you prepared for all that 2024 will throw at your company? Or are you content on a “lather, rinse, repeat” approach to strategic business development?

Analyze Your Current Customers to Supercharge Your 2024 Annual Business Planning

Thu, Oct 19, 2023 — Article 2 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen When we ask our clients why customers buy from them, much of the time, they either don’t know, or are completely off-base about the reason. In an uber-competitive marketplace and with so much at stake, this inability to define why people should buy your product or service can be a fatal misstep.

Why You Can’t Afford to Cut Your Marketing Investment for 2024

Wed, Oct 11, 2023 — Article 1 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen In an era dominated by rapid change and economic unpredictability, businesses often find themselves at the crossroads of making challenging decisions, especially when it comes to budgeting. One of the areas often eyed for potential cuts is marketing. But is this a wise move?

Accelerating Growth In 2024 with Strategic Business Planning

Tue, Oct 3, 2023 — Introduction: Take Action Now to Plan for Success By: Scott Wright and Jack Bowen Temperatures are dropping, leaves are changing colors, and you can almost hear the sounds of the crowd cheering at the high school homecoming game. With these and other harbingers of the calendar’s fourth quarter, you’re likely about to sharpen your pencil, corral your executive leadership – and engage in your strategic business planning process for 2024.

Branding & Growth - Why They are Inseparable

Mon, Jul 31, 2023 — Your company’s brand equals your market position and value proposition. It’s your entire strategy in a single package that is as important to your customers as it is to your long-term success.

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