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Beating Industry Benchmarks
In my previous blog, I discussed a fast way to assess relative marketing performance, and covered proven approaches to improving six industry benchmark-based Key Performance Indicators (reach, share, engagement, loyalty, pipeline, and progression) that can boost overall marketing effectiveness. Today, I’m going to review some of the key findings from recent research around Marketing benchmarks. I’ll select key metrics from each of these three benchmarks and their implications for optimizing marketing performance.
The Top 5 Digital Marketing Trends to Leverage in 2019
Tue, Dec 11, 2018 — As you get your staff and business operations ready for 2019, it’s also critically important to consider your marketing plan. Since your customers expect to easily find and enjoy the products and services they need and desire, you’ll need to invest in more customization and ease of use than ever. By sharing my annual “What’s Hot” list with your marketing department now, they can begin prepping for the changes and alterations they need to make to better reach your target audience and enjoy a full year of success. Let’s get started by diving into the top five trends you need to know:
Are You Really Ready for Mobile?
Thu, Mar 2, 2017 — Let’s start with one important question. Which of the following is critical to effectively using mobile technologies to build your business and accelerate your revenues? (a) The commercial readiness of the technologies employed (b) Aligning mobile strategies with your business strategy (c) Having a plan which understands and prioritizes mobile deployment across customers, partners, and employees (d) Your internal business readiness to deploy and support mobile technologies (e) Developing a plan with goals, milestones, investments and returns, and key success metrics (f) All of the above.