The Retail Resistance: Is Amazon Suddenly Vulnerable?

The Retail Resistance: Is Amazon Suddenly Vulnerable?

Mon, Nov 18, 2019 | Posted by Gary Fassak

From its humble beginnings as a quaint online bookseller, Amazon has become a global colossus. By selling everything from Salad Shooters to servers, and from tiny doll houses to REAL tiny houses, today’s Amazon accounts for about half of online transactions conducted in the U.S. Clearly, Jeff Bezos has unlocked the secret to how things should be sold online. For any retail business, how can you lose by joining up?

But, crawling from the shadows cast by the Amazon monolith is the beginning of a resistance movement – being led by a surprise rebel.

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