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Outsider Insights | From Hustle to System: Why More CEOs Are Rebuilding Their Sales Function
Mon, Nov 3, 2025 |
Outsider Insights
Across Chief Outsiders, we talk to hundreds of CEOs every month. In this new series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.
5 Things You Should Know Before Spending on Marketing Execution
Thu, Nov 9, 2023 — Article 5 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen If you have been under pressure to tighten your marketing budget this year, you’re not alone. According to a survey, B2B companies' marketing spending in 2023 increased by only 2.3%. This growth rate is lower than the 3.7% inflation rate, impacting businesses and individuals.