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The CEO's Role as Champion of the Unified GTM Operating Model
Tue, May 26, 2026 |
| Executive Takeaways |
| The CEO must be the architect and champion of the GTM model — not its operator. |
5 Things You Should Know Before Spending on Marketing Execution
Thu, Nov 9, 2023 — Article 5 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen If you have been under pressure to tighten your marketing budget this year, you’re not alone. According to a survey, B2B companies' marketing spending in 2023 increased by only 2.3%. This growth rate is lower than the 3.7% inflation rate, impacting businesses and individuals.