Featured Story

Anti-Money Laundering Firm Goes All In, Generates Phenomenal Growth

At the urging of its private equity partner, CEO Frank Ewing engaged Chief Outsiders CMO Chris Wallner to develop a comprehensive marketing strategy and plan.

45 Year-Old Manufacturing Company Grows 100% In One Year

Seeking to accelerate growth, Hanson Lab Solutions engaged Chief Outsiders to update the company’s image and elevate marketing to the next level.

Global Hotel Portfolio Brand Re-energizes Employees & Millennial Customer Base

The campaign, led by CMO Deborah Fell, directly contributed to a 1-percentage point gain in market share in a hyper-competitive marketplace.

Proprietary Ingredient: A Likable Brand with Clear Benefits

CMO Jim McDonald led a campaign for Chevron focusing on a proprietary ingredient, powerful brand positioning, and an animated cars ad campaign.

Launching a “Better Mousetrap” than Uber or Lyft

CMO Jim McDonald helped launch uRide, a new app-ordered car service for university students.

Revitalizing and Reopening the Most Historic Hotel in the Southwest

This historic hotel was renovated and reopened with marketing outreach, led by CMO Jim McDonald, that brought visitors and conventions to El Paso.

5 Strategies to Grow a Travel Company

CMO shares the five strategies used to boost growth for a travel company.

Revitalizing Restaurant Chain Sales with a Data-Driven Marketing Plan

CMO Jon Rice explains how he helped put a restaurant company back in a challenging marketplace after a period of slower growth.

Leveraging Hospitality to Build Employee Retention

CMO Gary Fassak worked with a global hospitality brand to build a model that connected improved hospitality to higher employee satisfaction and retention.

Leveraging Consumer Market Research to Build a Winning Retail Strategy

A large, global lighting brand built a strategy that improved consumer ring by 28% at a major home improvement retailer.

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