At the urging of its private equity partner, CEO Frank Ewing engaged Chief Outsiders CMO Chris Wallner to develop a comprehensive marketing strategy and plan.
Applying relevant industry and PE experience, CMO Dawn Werry worked closely with SBS leadership to rethink and refine their go-to-market strategy basics to better deliver on their value proposition.
Seeking to continue revenue growth in the face of sliding market conditions, the CEO engaged Chief Outsiders to identify growth opportunities and focus the company’s approach to the market.