The ability to create order from chaos is not for the faint-hearted. It requires focus, tireless activism, and the kind of leadership and insights that can only be gained from decades of hands-on experiences in mining treasure from tumult.
Beth Somplatsky-Martori brings both an encyclopedic well of marketing and product management knowledge – and an unquenchable passion for productivity and profitability – to Chief Outsiders, and to the clients fortunate to benefit from her talents.
Understanding that today’s marketing landscape requires an accelerated strategic process, Somplatsky-Martori – an engineer by training – attacks each assignment by quickly assimilating the most critical information, and then catalyzing employees and resources to support go-to-market strategies that drive measurable results. Ask Somplatsky-Martori’s former coworkers at a consumer products company, who still speak of how she – in two weeks’ time – took a key product offering from also-ran, to the winner of a product line review at one of the world’s largest big-box retailers. Of course, this was all in a day’s work for Somplatsky-Martori – who estimates that she has been in the driver’s seat for at least 50 such line-review victories.
Somplatsky-Martori’s career spans a quarter-century of cross-functional experiences in boosting brands in the packaged, durable and electronic consumer and industrial goods space. She was the illuminating force behind Philips Lighting’s rise to prominence in the U.S. -- advancing through a series of increasingly responsible rotations in engineering, finance, operations and supply chain management before taking the reins of its marketing activities. Her distinctive brand positioning helped Philips to gain the biggest deal in its 100-plus-year history – brand exclusivity for The Home Depot’s $300M light bulb category; and a spate of rewards – increased dollar share (5.3 points), improved profit margins (37%) and a 23-place jump on the Interbrand “World’s Most Valuable” list – that remain untopped even today.
Somplatsky-Martori has achieved a similar array of results during senior marketing turns at the Overhead Door Corporation and Jacuzzi Whirlpool Bath. Both companies were at an inflection point in their proud histories when Somplatsky-Martori arrived, and were able to boast restored luster, profitability and new products, processes and consumer and customer confidence upon her departure.
Before joining Chief Outsiders, Somplatsky-Martori turned a proclivity for social media expertise into SocialBiz Maven, a strategic business and marketing consulting firm she founded to help small and medium sized businesses understand, develop and integrate revenue-producing strategies and tactics in the social media strata. Her recipe for combining social, traditional, new media and content marketing strategies is in high demand from businesses hoping to better cultivate and engage today’s in-control consumer.
Somplatsky-Martori earned B.S. degrees in Industrial Engineering and Mineral Economics from The Pennsylvania State University and holds an M.B.A. in General Management from the Wharton School. She currently serves on the Professional Women and Golf Day Executive Committee for the LPGA North Texas Shootout and is a member of the MENG, where she serves as the DFW Chapter President. Unsurprisingly, even when Somplatsky-Martori is enjoying some downtime astride her bicycle, she is being productive – logging her pedal-power as a fundraiser for the MS (multiple sclerosis) Foundation.