Sandy Barger has developed the strategy and led the implementation of business and marketing plans for companies of all sizes, from startups to Fortune 100 organizations. She is an established and award-winning leader in marketing, product management and business strategy. Her successful track record of implementing new businesses and growth initiatives spans across a variety of organizations, including B2B, B2C, Entertainment, Consumer Products, Technology, Music, Fashion, Retail, Education, Health Care and Substance Abuse.
Barger spent 14 years at the Walt Disney Company, where she supported the company’s marketing initiatives in multiple roles, including Senior Vice President of Worldwide Marketing and Product Management, General Manager of Emerging Markets, and Senior Vice President Cross-Studio Strategy. Prior to her successful years at Disney, she worked in Marketing at Dole Packaged Foods and in the Executive Program of May Company Retail Stores.
Sandy is also the founder of Connect Business Consulting, a management consulting firm providing advisory and implementation services for companies of all sizes across multiple industries. By combining strategy, innovation, creativity, financial acumen, and tactical know how, Sandy has been able to spearhead top-performing and award-winning consumer campaigns, to introduce new products and marketing programs, and to increase business growth.
In 2012, she was honored with the Golden Bridge Silver Award as Marketer of the Year, for creating new ways for brands to engage with consumers via new media.
Sandy has a master's degree in marketing and finance from Northwestern University's Kellogg School of Management, and a bachelor’s degree from the University of California at Davis. She is involved in multiple child-based and educational non-profit organizations including the International Medical Corps, mentors young professionals, and served on the board of The Wonder of Reading.
Sandy resides in Los Angeles, California.
"Sandy is extraordinary. She really cares about the work she is doing. We felt she was 100% committed to seeing Fire Starter Studios succeed. She went above and beyond by showing us what we needed and better yet, understood that we were an execution based company and helped us learn HOW to execute our marketing."
Rachel Klein - CEO, Fire Starter Studios
“Professional support and innovative ideas. Chief Outsiders is a tremendous resource.” .
Russ Carlin - CMO, Forensic Analytical Consulting Services
“Sandy Barger was just a natural choice. She has all the operating marketing experience for this project that I don’t, exactly what Chief Outsiders was created for.”
Simon Waldron - SVP Marketing and Licensing Americas, Level-5 abby, Inc.
“In our business, we don’t consider marketing a department (although we have a marketing department). Marketing is part of our identity and everything we do. Having someone like Sandy at Chief Outsiders as a resource has been very helpful. She has helped me in a variety of areas such as hiring my internal marketing team and positioning new products. It’s wonderful to be able to rely on her for advice. Another benefit I’ve seen in working with her company is having access to so many talented marketing executives with a variety of experiences. I really like their business model, and I think many companies can benefit from working with them.”
Dr. Kami Hoss - CEO, The Super Dentists
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