Executive Marketing Positions

  • SVP Worldwide Brand Marketing/Product Management, Disney Home Entertainment      
  • SVP Marketing/General Manager Emerging Markets (China, Russia, India), Disney Home Entertainment
  • SVP Cross-Channel New Product Strategies and Development, Walt Disney Studios    
  • VP North America Brand Marketing/Product Management, Disney Home Entertainment
  • Trade Marketing, Disney Home Entertainment and Disney Interactive
  • Founder, Business Connect Consulting
  • Head of Marketing, Stelle Audio Consumer Electronics
  • Head of Marketing, Everloop Digital Start-up
  • Manager Marketing, Dole Consumer Products
  • Retail Executive Program, May Company  
  • Industry Experience includes Entertainment, Consumer Products, Technology, Music, Fashion, Retail, Education and Digital Media


  • MBA (MM) Marketing and Finance, L. Kellogg Graduate School of Management, Northwestern University, IL
  • BA, Organizational Studies and Sociology, University of California at Davis


  • Worldwide Consumer Marketing
  • General Management
  • Business Strategy
  • Product Management
  • New Business and Product Development
  • P&L Management
  • Retail and Trade Marketing
  • Branding and Product Positioning/Brand Story
  • Communication and Creative Strategy
  • Market Research, Intelligence, and Industry Analyst
  • Prroduct Marketing and Positioning
  • Lead Generation
  • International Market Expansion (Europe & Asia)
  • Integrated Marketing and Omni-Channel Marketing including,
    • Traditional Media, Digital and Mobile Advertising, Social Media, Content Marketing, Publicity, Consumer Relationship/Loyalty Programs (CRM), and Web Development

How Sandy Can Grow Your Business

  • Diagnosing product/market opportunities and challenges, creating products and aligning teams
  • Developing market-focused business plans
  • Creating and implementing comprehensive marketing plans utilizing new media and/or traditional media tactics
  • Defining brand and product naming or repositioning
  • Identifying key differentiators and creating comprehensive creative and communication strategies
  • Integrating operational processes and marketing strategies and programs
  • Pinpointing and acting on business insights
  • Establishing direct-to-consumer, loyalty or customer service relationship programs
  • Spearheading new initiatives for companies constrained by day to day operational requirements
  • Providing experienced, outside perspective for new ideas, initiatives and challenges

Success Stories

  • Responsible for P&Ls from $50K to $4B
  • Awarded 2012 Golden Bridge Award for Marketer of the Year in the new media/digital technology space.
  • Led innovative product, marketing and creative strategies resulting in some of the largest, top-performing and award-winning product releases across any industry #1 worldwide DVD (Pirates of the Caribbean); #1 animated film (Finding Nemo – 40 MM units); #1 Re-release (Lion King).
  • Increased catalog International earnings to 40 percent of worldwide sales from 25 percent the year prior.
  • Develop and launched over a hundred new products, including value priced products, to increase consumer reach, and expanded existing categories and premium products into new markets as a means of maximizing revenue opportunities.
  • Branded, rebranded and repositioned products and also companies such as Disney in International markets, a Music College, and an electronics company.
  • Led the transition of Disney’s marketing structure from separate domestic and international business units to a global structure, creating worldwide operational efficiencies, local market effectiveness, and territory empowerment.
  • Drove the development of breakthrough product and web content, utilizing new digital technology, to appeal to all demographics including linear video content, interactive content and immersive cross-platform games.
  • Spearheaded the transition from licensed to direct business models including operational, production, distribution, logistical, sales and marketing processes.
  • Developed training and employee development programs to inspire, educate and foster growth for more than 250 people.

Sandy Barger Biography

Sandy Barger has developed the strategy and led the implementation of business and marketing plans for companies of all sizes, from startups to Fortune 100 organizations.  She is an established and award-winning leader in marketing, product management and business strategy. Her successful track record of implementing new businesses and growth initiatives spans across a variety of organizations, including B2B, B2C, Entertainment, Consumer Products, Technology, Music, Fashion, Retail, Education, Health Care and Substance Abuse.

Barger spent 14 years at the Walt Disney Company, where she supported the company’s marketing initiatives in multiple roles, including Senior Vice President of Worldwide Marketing and Product Management, General Manager of Emerging Markets, and Senior Vice President Cross-Studio Strategy. Prior to her successful years at Disney, she worked in Marketing at Dole Packaged Foods and in the Executive Program of May Company Retail Stores.

Sandy is also the founder of Connect Business Consulting, a management consulting firm providing advisory and implementation services for companies of all sizes across multiple industries. By combining strategy, innovation, creativity, financial acumen, and tactical know how, Sandy has been able to spearhead top-performing and award-winning consumer campaigns, to introduce new products and marketing programs, and to increase business growth.

In 2012, she was honored with the Golden Bridge Silver Award as Marketer of the Year, for creating new ways for brands to engage with consumers via new media.

Sandy has a master's degree in marketing and finance from Northwestern University's Kellogg School of Management, and a bachelor’s degree from the University of California at Davis. She is involved in multiple child-based and educational non-profit organizations including the International Medical Corps, mentors young professionals, and served on the board of The Wonder of Reading.

Sandy resides in Los Angeles, California.


  • Marketer of the Year (Golden Bridge Silver Award 2012)
  • Mass Media/Visual Communications (Edison 2012)
  • New Product or Service of the Year for Everloop Website (Steve 2012)
  • Websites for Kids 8-13 (Parents Choice)
  • Innovation and Design for Stellé Audio Speaker (Red Dot 2015)
  • Design Award (A'Milan 2015)
  • Home Entertainment Media Elites 2009
  • Part of the strategic, creative and production team responsible for numerous North American creative awards in print, audio-visual and DVD production


"Sandy is extraordinary. She really cares about the work she is doing. We felt she was 100% committed to seeing Fire Starter Studios succeed. She went above and beyond by showing us what we needed and better yet, understood that we were an execution based company and helped us learn HOW to execute our marketing."

Rachel Klein - CEO, Fire Starter Studios 

“Professional support and innovative ideas. Chief Outsiders is a tremendous resource.” .

Russ Carlin - CMO, Forensic Analytical Consulting Services

“Sandy Barger was just a natural choice. She has all the operating marketing experience for this project that I don’t, exactly what Chief Outsiders was created for.” 

Simon Waldron - SVP Marketing and Licensing Americas, Level-5 abby, Inc.

“In our business, we don’t consider marketing a department (although we have a marketing department). Marketing is part of our identity and everything we do. Having someone like Sandy at Chief Outsiders as a resource has been very helpful. She has helped me in a variety of areas such as hiring my internal marketing team and positioning new products. It’s wonderful to be able to rely on her for advice. Another benefit I’ve seen in working with her company is having access to so many talented marketing executives with a variety of experiences. I really like their business model, and I think many companies can benefit from working with them.” 

Dr. Kami Hoss - CEO, The Super Dentists