When your technology company requires breakthrough growth, Chief Outsiders’ seasoned tech industry executives deliver practical, hands-on, strategic and tactical marketing guidance.
Whether you are in the software, hardware or services business, our bench of tech-focused CMOs brings the track record and skills to quickly help you and your team stimulate growth.
At Chief Outsiders, what sets us apart is our CMOs’ deep experience implementing best practices to scale companies across the technology spectrum. From strategizing in the boardroom to designing digital campaigns, we are on the leading edge. Thinking, planning, executing and measuring—building a marketing engine that drives sustainable growth. We can help you:
- Build and execute a targeted go-to-market strategy
- Brand or reposition your products and services to differentiate from competitors
- Audit your current marketing programs, staff and infrastructure to maximize ROI
- Design and implement results-driven lead and demand generation programs
- Streamline products, markets and channels to effectively focus resources
- Ideate new products that address unmet needs and bring them to market
- Better understand your customers’ journey and improve the customer experience
Chief Outsiders knows Tech and how to scale it: whether it is broad-based SaaS and Cloud offerings, or industry-specific solutions for segments like Financial Services, Telecom, HR, Healthcare and Education. Our perspective is informed by extensive experience guiding and growing start-ups and mid-size B2B and B2C technology companies within the highly-competitive global arena.
The Technology Industry Landscape
More than ever, individuals rely on technology to improve their lives. Today, most people use a smartphone to check the news and weather, shop, manage their schedule, connect with friends and family, and to be entertained. Technology also brings us smart homes, self-driving cars, medical advancements, and better products of all kinds that shape the world in which we live.
In every technology sector, CEOs face considerable pressure to keep up with rapid change. The way that we live today could scarcely be imagined 20 years ago, and business leaders aggressively compete to re-imagine and build our future.
In fighting to lead the way, technology CEOs have much to consider, including the competition, public opinion, production problems, personnel, regulations, supply chain interruptions and more. Time spent on marketing detracts from those areas. Therefore, technology CEOs have much to gain by delegating marketing responsibilities to others.
Solve the toughest marketing problems and accelerate growth with CMOs ready to step in and hit the ground running. They bring a rich playbook, tribal power, and deep industry experience backed by a network of executive-level marketing talent. Chief Outsiders understands the challenge of being a CEO and is ready to assist technology companies of all sizes in every sector.
Contact us today to hire a fractional CMO, or to discuss how Chief Outsiders outsourced CMO services can help your technology company accelerate growth. See what other industry solutions we provide.