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The Chief Outsider

News and strategic perspectives from the nation’s leading fractional executive firm.

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Transformational Technology Marketing Executive Joins Chief Outsiders to Accelerate Client Revenue Growth

10.28.2026 | Posted by The Chief Outsider

Lisa Agona to build modern marketing engines that drive brand leadership and growth for enterprises, mid-market and PE-sponsored companies across all industries as Chief Outsiders fractional CMO.

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C12 Group: COVID-19 Executive Briefing

4.23.2020 — For every COVID-19 casualty as a nation, we are losing 550+ jobs and spending $30M. We are buying lives today with lives tomorrow each day that we continue to restrict business operations. Looking ahead, there will be a tipping point when federal officials and the US Department of Treasury will be less energized to solve and fund relief.

Chief Outsiders Welcomes Marketing Insights Leader Christa Martin to its Team of Fractional Chief Marketers

4.20.2020 — Martin brings proven approaches, B2B and B2C successes to Chief Outsiders

High-Impact Business and Marketing Leader Carol Eversen Joins Chief Outsiders’ Team of Fractional Chief Marketers

4.15.2020 — Eversen has led strategic and digital transformations for professional services, financial, telecom, media and marketing solutions companies

Canadian Packaging: The 7 Rs of Resiliency Programs

4.13.2020 — The current COVID-19 crisis is already changing the economy in extraordinary and unexpected ways. But private equity firms can help their portfolio companies take some crucial steps in weathering the storm, and recovering when the clouds lift.

The Florida Villager: 3 Rules for Connecting in a Crisis

4.13.2020 — Silence can be a dangerous strategy for companies right now, but striking the right tone in communications isn’t easy. Here are three rules for staying connected through the crisis.

lanereport.com: Commentary: Marketing is more vital than ever in a crisis - 3 rules for connecting

4.8.2020 — Silence can be a dangerous strategy for companies right now, but striking the right tone in communications isn’t easy. Here are three rules for staying connected through the crisis.

Tactics: Start Future-proofing Your Business Now

4.1.2020 — Read a detailed guide to using a highly leveraged marketing program to protect your business against a virus-driven economic slowdown.

Today's Restaurant: How Should Restaurants Deal with Coronavirus Consequences

3.23.2020 — The Coronavirus is already affecting the economy, at least in the short term, with cancelled events, cruises and decreased visitors to retail stores. And for restaurants, this crisis is especially looming given the industry’s dependence on foot traffic and forced closure by some cities.

Luxury Daily: How to inoculate your business against an economic slowdown with high-leverage marketing

3.20.2020 — As the COVID-19 virus spreads and causes economic disruptions and unintended consequences in almost every industry, what marketing programs could you implement with little investment, short time-to-market, and an ability to generate additional revenue?