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News & Press Releases
The Chief Outsider
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Chief Outsiders Names Dawn Werry President
Leadership move supports the firm's expansion from fractional CMO pioneer to fully integrated growth system
lanereport.com: Commentary: Marketing is more vital than ever in a crisis - 3 rules for connecting
4.8.2020 — Silence can be a dangerous strategy for companies right now, but striking the right tone in communications isn’t easy. Here are three rules for staying connected through the crisis.
Tactics: Start Future-proofing Your Business Now
4.1.2020 — Read a detailed guide to using a highly leveraged marketing program to protect your business against a virus-driven economic slowdown.
Today's Restaurant: How Should Restaurants Deal with Coronavirus Consequences
3.23.2020 — The Coronavirus is already affecting the economy, at least in the short term, with cancelled events, cruises and decreased visitors to retail stores. And for restaurants, this crisis is especially looming given the industry’s dependence on foot traffic and forced closure by some cities.
Luxury Daily: How to inoculate your business against an economic slowdown with high-leverage marketing
3.20.2020 — As the COVID-19 virus spreads and causes economic disruptions and unintended consequences in almost every industry, what marketing programs could you implement with little investment, short time-to-market, and an ability to generate additional revenue?
Canadian Pizza Magazine: How should restaurants deal with coronavirus consequences?
3.18.2020 — The coronavirus is already affecting the economy, at least in the short term, with cancelled events, cruises and decreased visitors to retail stores. And for restaurants, this crisis is especially challenging given the industry’s dependence on foot traffic and forced closure by some provinces and cities.
Chief Outsiders Welcomes Blue-Chip CMO Per Ohstrom to its Team of Fractional Chief Marketers
3.18.2020 — Ohstrom works with mid-size to large private and PE-led industrial companies to create and execute strategies for profitable growth
Branding Guru Aurora Toth Joins Chief Outsiders’ Team of Fractional CMOs
3.12.2020 — Toth has fostered brand connectivity for a variety of B2B and B2C enterprises
Pumps and Systems: Bring operational excellence to sales and marketing.
1.8.2020 — What are the larger issues as manufacturers plan for 2020 and how can manufacturers proactively plan for success? Here are six areas of evolution that will impact business performance next year.
Yahoo! Lifestyle: Marketing in a Sea of Tariffs
1.7.2020 — With the tug-of-war between the U.S. and China continuing to threaten businesses by imposing stiff tariffs on products, many continue to worry about their future. This is especially true for manufacturers as they tend to get hit the hardest by tariffs — more so than retailers who are the conduit to the consumer unless you are selling direct.