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News & Press Releases
The Chief Outsider
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Veteran SaaS and FinTech Sales Leader to Accelerate Global Sales for Chief Outsiders Clients
With a track record of sales achievement across all sizes of companies, financial institutions and SaaS companies, Calvin Steinhoff joins Chief Outsiders as a fractional CSO to Grow Sales for SaaS and FinTech Clients.
Canadian Pizza Magazine: How should restaurants deal with coronavirus consequences?
3.18.2020 — The coronavirus is already affecting the economy, at least in the short term, with cancelled events, cruises and decreased visitors to retail stores. And for restaurants, this crisis is especially challenging given the industry’s dependence on foot traffic and forced closure by some provinces and cities.
Chief Outsiders Welcomes Blue-Chip CMO Per Ohstrom to its Team of Fractional Chief Marketers
3.18.2020 — Ohstrom works with mid-size to large private and PE-led industrial companies to create and execute strategies for profitable growth
Branding Guru Aurora Toth Joins Chief Outsiders’ Team of Fractional CMOs
3.12.2020 — Toth has fostered brand connectivity for a variety of B2B and B2C enterprises
Pumps and Systems: Bring operational excellence to sales and marketing.
1.8.2020 — What are the larger issues as manufacturers plan for 2020 and how can manufacturers proactively plan for success? Here are six areas of evolution that will impact business performance next year.
Yahoo! Lifestyle: Marketing in a Sea of Tariffs
1.7.2020 — With the tug-of-war between the U.S. and China continuing to threaten businesses by imposing stiff tariffs on products, many continue to worry about their future. This is especially true for manufacturers as they tend to get hit the hardest by tariffs — more so than retailers who are the conduit to the consumer unless you are selling direct.
Retail IT Insights: 7 Retail Trends In 2020 And Tips For Success
1.3.2020 — While 2019 was a year of big changes in retail, 2020 will bring even more exciting innovation.
Retail IT Insights: The Retail Resistance Amazon Suddenly Vulnerable
12.17.2019 — From its humble beginnings as a quaint online bookseller, Amazon has become a global colossus. By selling everything from Salad Shooters to servers, and from tiny doll houses to REAL tiny houses, today’s Amazon accounts for about half of online transactions conducted in the U.S.
Chief Outsiders’ Karen Hayward Earns Accolades for Her New Book, “Stop Random Acts of Marketing”
12.10.2019 — The guidebook for mid-market sales success tops four Amazon.com best-seller lists in its first week of release
B2C and B2B Marketing are Converging: Will You Adapt?
12.5.2019 — In a recent article for Site Pro News, Chief Outsiders CMO Kim Salzer discusses what B2B and B2C companies can learn from each other and how they are more alike than many marketers realize.