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News & Press Releases
The Chief Outsider
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Veteran SaaS and FinTech Sales Leader to Accelerate Global Sales for Chief Outsiders Clients
With a track record of sales achievement across all sizes of companies, financial institutions and SaaS companies, Calvin Steinhoff joins Chief Outsiders as a fractional CSO to Grow Sales for SaaS and FinTech Clients.
What the Cultural Evolution of US Hispanics Means for Marketers
11.13.2019 — With her global career, international background, and extensive work in Latin America, Chief Outsiders CMO Adriana Lynch shares her multicultural marketing expertise in a recent article for Digital Commerce 360.
Maximizing Your Digital Marketing Channel Mix
11.11.2019 — In a recent article for Young Upstarts, Chief Outsiders CMO Adriana Lynch discusses how a digital channel mix, when integrated properly, can maximize how a business attracts consumers and turns visits into revenue.
The Millennial Food Shift—How CPG Food Companies can Rescue Their Market
11.6.2019 — Chief Outsiders CMO weighs in on the shift in eating habits that has disturbed the business models of food-oriented CPG companies.
Are the Online Retailers Opening Stores Losing Their Minds?
11.1.2019 — In a recent article for Digital Commerce 360, Chief Outsiders Partner & CMO Beth VanStory shares why seeing and feeling certain products makes a difference.
Is Profitability Necessary for a Good IPO?
10.31.2019 — In a recent article for Global Banking and Finance Review, Chief Outsiders Partner & CMO Bill Stewart examines how companies can have successful IPOs before reaching profitability.
Three Ways to Use Predictive Analytics to Grow Business
10.28.2019 — In a recent article for CPGmatters, Chief Outsiders CMO Adriana Lynch discusses how your business can use predictive analytics to succeed in today's competitive marketplace.
Chief Outsiders Paul Sparrow and Pete Hayes to Lead Upcoming C12 Event
9.11.2019 — Sparrow and Hayes presenting on "Why the Coming Economic Downturn is an Opportunity for Your Business"
Pharma, CPG Marketing Executive Marc Umscheid Joins Chief Outsiders’ Corps of Fractional Chief Marketers
9.10.2019 — Umscheid is noted for powering outsized results
Kirk Thompson, Chief Outsiders Partner & CMO, Leading Masterclass at B2B Marketing Expo
9.9.2019 — Thompson to Present on, "Becoming Your Company’s Key Growth Engine"