News & Press Releases

The Chief Outsider

News and strategic perspectives from the nation’s leading fractional executive firm.

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Transformational Technology Marketing Executive Joins Chief Outsiders to Accelerate Client Revenue Growth

10.28.2026 | Posted by The Chief Outsider

Lisa Agona to build modern marketing engines that drive brand leadership and growth for enterprises, mid-market and PE-sponsored companies across all industries as Chief Outsiders fractional CMO.

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Chief Outsiders Welcomes Blue-Chip CMO Per Ohstrom to its Team of Fractional Chief Marketers

3.18.2020 — Ohstrom works with mid-size to large private and PE-led industrial companies to create and execute strategies for profitable growth

Branding Guru Aurora Toth Joins Chief Outsiders’ Team of Fractional CMOs

3.12.2020 — Toth has fostered brand connectivity for a variety of B2B and B2C enterprises

Pumps and Systems: Bring operational excellence to sales and marketing.

1.8.2020 — What are the larger issues as manufacturers plan for 2020 and how can manufacturers proactively plan for success? Here are six areas of evolution that will impact business performance next year.

Yahoo! Lifestyle: Marketing in a Sea of Tariffs

1.7.2020 — With the tug-of-war between the U.S. and China continuing to threaten businesses by imposing stiff tariffs on products, many continue to worry about their future. This is especially true for manufacturers as they tend to get hit the hardest by tariffs — more so than retailers who are the conduit to the consumer unless you are selling direct.

Retail IT Insights: 7 Retail Trends In 2020 And Tips For Success

1.3.2020 — While 2019 was a year of big changes in retail, 2020 will bring even more exciting innovation.

Retail IT Insights: The Retail Resistance Amazon Suddenly Vulnerable

12.17.2019 — From its humble beginnings as a quaint online bookseller, Amazon has become a global colossus. By selling everything from Salad Shooters to servers, and from tiny doll houses to REAL tiny houses, today’s Amazon accounts for about half of online transactions conducted in the U.S.

Chief Outsiders’ Karen Hayward Earns Accolades for Her New Book, “Stop Random Acts of Marketing”

12.10.2019 — The guidebook for mid-market sales success tops four Amazon.com best-seller lists in its first week of release

B2C and B2B Marketing are Converging: Will You Adapt?

12.5.2019 — In a recent article for Site Pro News, Chief Outsiders CMO Kim Salzer discusses what B2B and B2C companies can learn from each other and how they are more alike than many marketers realize.

Retail Customer Experience Online: The future of retail is as simple as I.D.E.C.

12.2.2019 — No one would deny that the face of retail is changing due to the forces of e-commerce. What we may not fully grasp yet is how that pace of change is accelerating and what it will mean for many industries in even a relatively short time horizon of five to 10 years.