News & Press Releases

The Chief Outsider

News and strategic perspectives from the nation’s leading fractional executive firm.

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Transformational Technology Marketing Executive Joins Chief Outsiders to Accelerate Client Revenue Growth

10.28.2026 | Posted by The Chief Outsider

Lisa Agona to build modern marketing engines that drive brand leadership and growth for enterprises, mid-market and PE-sponsored companies across all industries as Chief Outsiders fractional CMO.

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Small Business Trends: Most CEOs Positive and Optimistic Despite the Pandemic

7.14.2020 — Most CEOs maintain a positive and optimistic outlook about the market comeback from the Covid-19 lockdown. This was the finding of a study by Chief Outsiders, a leading US Chief Marketing Officer firm.

Exhibitor: CEO Survey: Post-Pandemic Recovery Insights, Outlook from Mid-Market Companies

7.13.2020 — Chief Outsiders, the nation’s largest and fastest growing Chief Marketing Officer firm with more than 70 fractional CMOs with Fortune 500 experience, has released the results of their CEO survey about the timing and impact of a post-pandemic business recovery.

CEO Recovery Insights: Expectations & Strategies for the Mid-Market Comeback

7.6.2020 — Chief Outsiders surveys 172 CEOs of mid and lower mid-market businesses to understand CEO expectations on timing and impact of recovery.

Sales Tech Star: The Key To Post-Crisis Communications: Offense

7.3.2020 — As COVID-19 evolves, companies must proactively approach their communication strategy while aligning with their brand’s purpose.

Jeff Loeb Rejoins Chief Outsiders to Help SaaS, Cloud and Technology Companies Build Growth Engines and Accelerate Revenue

6.22.2020 — Chief Marketing Officer and Go-to-Market expert returns to leading “Executives-as-a-Service” consulting firm

Promotion World: Why Businesses Must Act Digital - Before It’s Too Late

6.16.2020 — Sometimes businesses neglect marketing initiatives that will benefit them long term for the sake of doing what’s most expedient. And unpredictable events, like the current COVID-19 virus pandemic, make it painfully clear that we must prioritize digital initiatives so they are in place when we need them most.

Retail Customer Experience: The 7 Rs of resiliency programs

6.9.2020 — The COVID-19 crisis is changing the economy in extraordinary and unexpected ways. But private equity firms can help their portfolio companies take some crucial steps in weathering the storm, and recovering when the clouds lift.

Xeicon: Survey: Problem-Solving Is Great, But Making Money Is Better

5.20.2020 — A look at the conclusions from “Market Trends 2020,” a new report from Chief Outsiders, a network of top CMOs. The bottom line: We have become accustomed to marketing being driven by buzzwords like “customer engagement” and “focus on the customer,” but those things now must be tied to real, measurable company growth.

ACG-NY and Chief Outsiders Take the Pulse of Private Equity Investors

5.13.2020 — Report entitled “The Great Commercial Engine Restart: Private Equity views as we prepare to exit lockdown” released this week.