News & Press Releases

The Chief Outsider

News and strategic perspectives from the nation’s leading fractional executive firm.

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Technology and B2B Marketing Executive Joins Chief Outsiders to Accelerate Client Revenue Growth

9.3.2026 | Posted by The Chief Outsider

Brian Vail builds and scales modern marketing teams that align brand, demand generation, and digital strategy to drive client revenue growth as a Chief Outsiders fractional CMO.

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Jeff Loeb Rejoins Chief Outsiders to Help SaaS, Cloud and Technology Companies Build Growth Engines and Accelerate Revenue

6.22.2020 — Chief Marketing Officer and Go-to-Market expert returns to leading “Executives-as-a-Service” consulting firm

Promotion World: Why Businesses Must Act Digital - Before It’s Too Late

6.16.2020 — Sometimes businesses neglect marketing initiatives that will benefit them long term for the sake of doing what’s most expedient. And unpredictable events, like the current COVID-19 virus pandemic, make it painfully clear that we must prioritize digital initiatives so they are in place when we need them most.

Retail Customer Experience: The 7 Rs of resiliency programs

6.9.2020 — The COVID-19 crisis is changing the economy in extraordinary and unexpected ways. But private equity firms can help their portfolio companies take some crucial steps in weathering the storm, and recovering when the clouds lift.

Xeicon: Survey: Problem-Solving Is Great, But Making Money Is Better

5.20.2020 — A look at the conclusions from “Market Trends 2020,” a new report from Chief Outsiders, a network of top CMOs. The bottom line: We have become accustomed to marketing being driven by buzzwords like “customer engagement” and “focus on the customer,” but those things now must be tied to real, measurable company growth.

ACG-NY and Chief Outsiders Take the Pulse of Private Equity Investors

5.13.2020 — Report entitled “The Great Commercial Engine Restart: Private Equity views as we prepare to exit lockdown” released this week.

Chief Outsiders Clients Provide Needed Support During COVID-19 Pandemic

4.28.2020 — Small- and mid-market businesses step up to provide innovations and services to help alleviate Coronavirus’ impact on the U.S.

C12 Group: COVID-19 Executive Briefing

4.23.2020 — For every COVID-19 casualty as a nation, we are losing 550+ jobs and spending $30M. We are buying lives today with lives tomorrow each day that we continue to restrict business operations. Looking ahead, there will be a tipping point when federal officials and the US Department of Treasury will be less energized to solve and fund relief.

Chief Outsiders Welcomes Marketing Insights Leader Christa Martin to its Team of Fractional Chief Marketers

4.20.2020 — Martin brings proven approaches, B2B and B2C successes to Chief Outsiders

High-Impact Business and Marketing Leader Carol Eversen Joins Chief Outsiders’ Team of Fractional Chief Marketers

4.15.2020 — Eversen has led strategic and digital transformations for professional services, financial, telecom, media and marketing solutions companies