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News & Press Releases
The Chief Outsider
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Recent Posts
Featured Post
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Healthcare, Technology, and Consumer Products Marketing Leader to Drive Growth for Chief Outsiders Clients
Senior, growth marketing executive, Gokce Sezgin, to scale revenue andbuild high-performance marketing systems for clients as a Chief Outsiders fractional CMO
Luxury Daily: How to inoculate your business against an economic slowdown with high-leverage marketing
3.20.2020 — As the COVID-19 virus spreads and causes economic disruptions and unintended consequences in almost every industry, what marketing programs could you implement with little investment, short time-to-market, and an ability to generate additional revenue?
Chief Outsiders Welcomes Blue-Chip CMO Per Ohstrom to its Team of Fractional Chief Marketers
3.18.2020 — Ohstrom works with mid-size to large private and PE-led industrial companies to create and execute strategies for profitable growth
Branding Guru Aurora Toth Joins Chief Outsiders’ Team of Fractional CMOs
3.12.2020 — Toth has fostered brand connectivity for a variety of B2B and B2C enterprises
Chief Outsiders Welcomes Restaurant, Retail CMO Doug Reifschneider to its Team of Fractional Chief Marketers
2.25.2020 — Reifschneider boasts an impressive record of gains in revenue, awareness, and market share.
Pumps and Systems: Bring operational excellence to sales and marketing.
1.8.2020 — What are the larger issues as manufacturers plan for 2020 and how can manufacturers proactively plan for success? Here are six areas of evolution that will impact business performance next year.
Yahoo! Lifestyle: Marketing in a Sea of Tariffs
1.7.2020 — With the tug-of-war between the U.S. and China continuing to threaten businesses by imposing stiff tariffs on products, many continue to worry about their future. This is especially true for manufacturers as they tend to get hit the hardest by tariffs — more so than retailers who are the conduit to the consumer unless you are selling direct.
Retail IT Insights: 7 Retail Trends In 2020 And Tips For Success
1.3.2020 — While 2019 was a year of big changes in retail, 2020 will bring even more exciting innovation.
Retail IT Insights: The Retail Resistance Amazon Suddenly Vulnerable
12.17.2019 — From its humble beginnings as a quaint online bookseller, Amazon has become a global colossus. By selling everything from Salad Shooters to servers, and from tiny doll houses to REAL tiny houses, today’s Amazon accounts for about half of online transactions conducted in the U.S.
Chief Outsiders’ Karen Hayward Earns Accolades for Her New Book, “Stop Random Acts of Marketing”
12.10.2019 — The guidebook for mid-market sales success tops four Amazon.com best-seller lists in its first week of release