News & Press Releases

The Chief Outsider

News and strategic perspectives from the nation’s leading fractional executive firm.

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Transformational Technology Marketing Executive Joins Chief Outsiders to Accelerate Client Revenue Growth

10.28.2026 | Posted by The Chief Outsider

Lisa Agona to build modern marketing engines that drive brand leadership and growth for enterprises, mid-market and PE-sponsored companies across all industries as Chief Outsiders fractional CMO.

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Maximizing Your Digital Marketing Channel Mix

11.11.2019 — In a recent article for Young Upstarts, Chief Outsiders CMO Adriana Lynch discusses how a digital channel mix, when integrated properly, can maximize how a business attracts consumers and turns visits into revenue.

The Millennial Food Shift—How CPG Food Companies can Rescue Their Market

11.6.2019 — Chief Outsiders CMO weighs in on the shift in eating habits that has disturbed the business models of food-oriented CPG companies.

Are the Online Retailers Opening Stores Losing Their Minds?

11.1.2019 — In a recent article for Digital Commerce 360, Chief Outsiders Partner & CMO Beth VanStory shares why seeing and feeling certain products makes a difference.

Is Profitability Necessary for a Good IPO?

10.31.2019 — In a recent article for Global Banking and Finance Review, Chief Outsiders Partner & CMO Bill Stewart examines how companies can have successful IPOs before reaching profitability.

Three Ways to Use Predictive Analytics to Grow Business

10.28.2019 — In a recent article for CPGmatters, Chief Outsiders CMO Adriana Lynch discusses how your business can use predictive analytics to succeed in today's competitive marketplace.

Chief Outsiders Paul Sparrow and Pete Hayes to Lead Upcoming C12 Event

9.11.2019 — Sparrow and Hayes presenting on "Why the Coming Economic Downturn is an Opportunity for Your Business"

Pharma, CPG Marketing Executive Marc Umscheid Joins Chief Outsiders’ Corps of Fractional Chief Marketers

9.10.2019 — Umscheid is noted for powering outsized results

Kirk Thompson, Chief Outsiders Partner & CMO, Leading Masterclass at B2B Marketing Expo

9.9.2019 — Thompson to Present on, "Becoming Your Company’s Key Growth Engine"

The Future of Retail is as Simple as I.D.E.C.

8.29.2019 — Chief Outsider CMO Rich Smith examines the state of the retail industry in an eCommerce world and what it will mean for many industries in the near future.