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The Chief Outsider
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Chief Outsiders Promotes Marketing and Growth Leader, Anka Twum-Baah, to Area Managing Partner
Nation’s largest provider of Fractional Executive services to grow mid-market companies promotes Partner & CMO with a strong track record of business transformation and client success to Area Managing Partner
Recent Posts

Chief Marketing Officer Tim Manning Brings SaaS, Technology Go-to-Market Insights to Chief Outsiders
6.27.2022 — Manning works with CEOs at technology and SaaS companies to build and lead high-performing teams

Quality Digest: Focus on Digital Marketing: A Holistic Approach
6.15.2022 — How can you possibly know what media mix, content, and digital tools will ensure a place at the top of your market category? At Chief Outsiders, we recommend the concept of a deep-dive digital assessment to determine how a conceptual digital strategy stacks up to those of your competitors. Read the Article here.

Young Upstarts: The Innovator’s Dilemma – Should Companies Be Quick Or Correct?
5.11.2022 — Innovation is the lifeblood of growth in any industry or channel. Companies with high levels of innovation do better over time than companies that do not have it. So how to address the Innovator’s Dilemma? Is it one or the other? Read the Article here.
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Digital Media Marketing Executive Amy Loesch is the Latest Chief Marketing Officer to Join Chief Outsiders
5.4.2022 — Loesch has particular expertise in technology, consumer, media/entertainment and subscription services

YFS Magazine: This Is How Successful Marketers Harness First-Party Data
4.22.2022 — Smart marketers know there is tremendous power in harnessing first-party data, as this data is unique to your business, data that you direct, collect, and own. Read the Article here.

Consumer Goods Leader Philippe Harousseau Brings Global Experience to Chief Outsiders
4.19.2022 — Harousseau is known for delivering effective results through disruptive innovation and unconventional marketing approaches and by unlocking the power of purpose

Award-Winning Marketing Executive Erika Rosenthal Joins Chief Outsiders
4.12.2022 — Noted Healthcare, SaaS and BioTech Marketing Officer has a keen focus on venture capital and private equity marketing objectives and growth strategies.

CPG, Retail Chief Marketing Officer Maile Buker Joins Chief Outsiders
3.29.2022 — Buker has built go-to-market strategies for PepsiAmericas, Timberland, Nike, and Hannaford Supermarkets

Today's Medical Developments: Do you have a growth plan for 2022?
3.17.2022 — How the manufacturing sector can turn the tide of COVID to achieve growth in 2022. Read the Full Article here.