News & Press Releases

The Chief Outsider

News and strategic perspectives from the nation’s leading fractional executive firm.

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Seasoned Marketing Operating Executive to Drive Revenue Growth and Value Creation for Chief Outsiders Clients

4.2.2026 | Posted by The Chief Outsider

Driving digital transformation, AI-enabled marketing, and brand reinvention, for healthcare, financial services, and technology companies, Stephen Cassell joins Chief Outsiders as a fractional CMO.

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Chief Outsiders Earns Rare Distinction with 9th Straight Selection to the Inc. 5000 Fast-Growth List

8.30.2022 — Just 1 percent of privately-held companies earn a spot on the list which gauges accelerating growth

Ad Age: Canned Cocktails are the Drink of the Summer - Behind the Surge and Marketing Fueling it

7.22.2022 — The strategy behind the new wave of portable cocktails and spirit-based seltzers, from canned Jack & Coke to the Dirty Shirley. Chief Outsiders Fractional CMO Stuart Foster comments on this trend. Read the Article here.

Chief Marketing Officer Carol Franczek Joins the Team of Fractional Marketers at Chief Outsiders

7.21.2022 — Franczek is noted for working with CEOs at healthcare, beauty, food, household products, retail, and e-commerce companies to deliver transformational growth

Wall Street Journal: Companies, Top Marketers See Value in Part-Time ‘Fractional’ CMO Jobs

6.29.2022 — The pandemic has accelerated demand for fractional marketing leaders due to a wider acceptance of remote work and senior marketers’ desire for more flexible schedules, experts said. Read the Article here.

Quality Digest: Focus on Digital Marketing: A Holistic Approach

6.15.2022 — How can you possibly know what media mix, content, and digital tools will ensure a place at the top of your market category? At Chief Outsiders, we recommend the concept of a deep-dive digital assessment to determine how a conceptual digital strategy stacks up to those of your competitors. Read the Article here.

Ad Age: What Taco Bell's Surprise Mexican Pizza Sellout Says About Marketing and the Supply Chain

6.3.2022 — An elaborately staged reintroduction got a plot twist when demand overwhelmed supply, leaving the chain red-faced but richer. Read the Article here.

Young Upstarts: The Innovator’s Dilemma – Should Companies Be Quick Or Correct?

5.11.2022 — Innovation is the lifeblood of growth in any industry or channel. Companies with high levels of innovation do better over time than companies that do not have it. So how to address the Innovator’s Dilemma? Is it one or the other? Read the Article here.

YFS Magazine: This Is How Successful Marketers Harness First-Party Data

4.22.2022 — Smart marketers know there is tremendous power in harnessing first-party data, as this data is unique to your business, data that you direct, collect, and own. Read the Article here.

Award-Winning Marketing Executive Erika Rosenthal Joins Chief Outsiders

4.12.2022 — Noted Healthcare, SaaS and BioTech Marketing Officer has a keen focus on venture capital and private equity marketing objectives and growth strategies.