News & Press Releases

The Chief Outsider

News and strategic perspectives from the nation’s leading fractional executive firm.

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Seasoned Marketing Operating Executive to Drive Revenue Growth and Value Creation for Chief Outsiders Clients

4.2.2026 | Posted by The Chief Outsider

Driving digital transformation, AI-enabled marketing, and brand reinvention, for healthcare, financial services, and technology companies, Stephen Cassell joins Chief Outsiders as a fractional CMO.

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YFS Magazine: Bed Bath & Beyond’s Downfall: A Cautionary Tale for Retailers

4.4.2023 — Rich DePencier and Kim Salzer, CMOs with Chief Outsiders, reveal what every entrepreneur can learn from Bed Bath & Beyond's humbling fall from grace. Read the Article here.

YFS Magazine: Crush Your Market Before Someone Else Does

3.27.2023 — Tech and SaaS Fractional CMO Tim Manning says owning your market and establishing a successful market positioning starts here. Read the Article here.

YFS Magazine: AI For Digital Content Creation: Friend or Foe?

3.10.2023 — Michael Tanner discusses the impact of AI on content creation and explores AI-based language generation and content optimization tools available to marketers. Read the Article here.

20-year SaaS and Technology Marketing Veteran, Doug Bell, to Drive Rapid Revenue Growth for Chief Outsiders’ Clients

3.2.2023 — Experienced executive marketing leader to leverage the power of communities, brand advocacy, and wrap-around marketing mixes to drive sustainable growth as a fractional CMO

Brand Innovators: Recession Concerns Are Shifting CMOs' Marketing Strategy: CMO Report

2.24.2023 — CMOs are concerned about a potential recession and this fear is shifting their marketing practices from long term brand building to more demand-driven marketing tactics, according to a new study of CMOs from Chief Outsiders. Read the full article here.

Survey of CMOs: Recession Fears Cause Companies to Double Down on Demand Activation

2.23.2023 — Despite Economic Headwinds, CMOs Optimistic about Emerging Tech Like AI, ChatGPT for Customer Targeting, Behavior Modeling

Veteran SaaS Sales Executive Brett Keirstead to Lead Growth Initiatives for Chief Outsiders’ Clients

2.16.2023 — Accomplished B2B SaaS sales leader to create, develop and manage new high-performing sales teams for SaaS and business service based companies in expansion mode

Authority Magazine: Making Something From Nothing: Tim Manning of Chief Outsiders On How To Go From Idea To Launch

1.30.2023 — Technology marketing often lays a trap for entrepreneurs: you are not selling technology but a solution to a known problem. Your customers relate to your product as a solution to their problems. The enabling or underlying technology (e.g., Artificial Intelligence) you use to solve their problem is less exciting and will not resonate. Stay focused on your customers’ problems and communicate in a language they understand. Read the full article here.

Market Research, Financial Services, Technology, and SaaS Sales Leader to Build Client Sales Teams for Chief Outsiders

1.26.2023 — Experienced sales executive to help CEOs at technology, SaaS, and financial services companies build sales teams who consistently exceed sales targets for complex data solutions