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The Chief Outsider
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Transformational Healthcare, Education, and Staffing Executive to Drive Strategic Growth for Chief Outsiders Clients
With 25 years of marketing leadership experience, Jocelyn Lincoln joins Chief Outsiders to grow healthcare, education, and professional services companies as a fractional CMO.
Brand Innovators: Recession Concerns Are Shifting CMOs' Marketing Strategy: CMO Report
2.24.2023 — CMOs are concerned about a potential recession and this fear is shifting their marketing practices from long term brand building to more demand-driven marketing tactics, according to a new study of CMOs from Chief Outsiders. Read the full article here.
Survey of CMOs: Recession Fears Cause Companies to Double Down on Demand Activation
2.23.2023 — Despite Economic Headwinds, CMOs Optimistic about Emerging Tech Like AI, ChatGPT for Customer Targeting, Behavior Modeling
Veteran SaaS Sales Executive Brett Keirstead to Lead Growth Initiatives for Chief Outsiders’ Clients
2.16.2023 — Accomplished B2B SaaS sales leader to create, develop and manage new high-performing sales teams for SaaS and business service based companies in expansion mode
Authority Magazine: Making Something From Nothing: Tim Manning of Chief Outsiders On How To Go From Idea To Launch
1.30.2023 — Technology marketing often lays a trap for entrepreneurs: you are not selling technology but a solution to a known problem. Your customers relate to your product as a solution to their problems. The enabling or underlying technology (e.g., Artificial Intelligence) you use to solve their problem is less exciting and will not resonate. Stay focused on your customers’ problems and communicate in a language they understand. Read the full article here.
Market Research, Financial Services, Technology, and SaaS Sales Leader to Build Client Sales Teams for Chief Outsiders
1.26.2023 — Experienced sales executive to help CEOs at technology, SaaS, and financial services companies build sales teams who consistently exceed sales targets for complex data solutions
Sales Tech Star: Fractional Chief Sales Officer Service Launched by Nation’s Leading Executives-as-a-Service Firm
1.13.2023 — Chief Outsiders’ New Offering to Accelerate Client Revenue Growth with Proven Executive Sales Talent, Complement Executive CMO Service Read the Full Article here.
Fractional Chief Sales Officer Service Launched by Nation’s Leading Executives-as-a-Service Firm
1.10.2023 — Chief Outsiders’ New Offering to Accelerate Client Revenue Growth with Proven Executive Sales Talent, Complement Executive CMO Service
YFS Magazine: Book List: Four Marketing Books To Read In The New Year
12.28.2022 — If you’re looking for interesting and practical marketing books to read, here’s a look at four curated recommendations you won’t be able to put down. Read the Article here.
Chief Outsiders Promotes Three CMOs to Executive Leadership Team
11.18.2022 — Nearly Half of Company Executive Leadership Now Women