News & Press Releases

The Chief Outsider

News and strategic perspectives from the nation’s leading fractional executive firm.

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Transformational Technology Marketing Executive Joins Chief Outsiders to Accelerate Client Revenue Growth

10.28.2026 | Posted by The Chief Outsider

Lisa Agona to build modern marketing engines that drive brand leadership and growth for enterprises, mid-market and PE-sponsored companies across all industries as Chief Outsiders fractional CMO.

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Chief Outsiders 10X on Inc. 5000 Fastest-Growing Private Companies List!

8.15.2023 — Adding Chief Sales Officers (CSOs) to its offering of Fractional Chief Marketing Officers (CMOs), the company continues to expand client success, resulting in sustained growth

PR News: 3 Business Decisions that Could Have Forestalled Blackberry’s Demise

8.1.2023 — The dramatic fall of the Blackberry—caused largely by Apple’s disruptive innovation of the iPhone—is now being showcased as a feature film. CMO Tim Manning shares the strategic decisions that all businesses must make to capitalize on opportunities, and the measures they must take to avoid a fate similar to Blackberry. Read the Full Article here.

Chief Outsiders Elevates Paul Sparrow to Managing Partner of South Region

7.27.2023 — Nation’s leading Executives-as-a-Service firm promotes business growth expert to focus on placing battle-tested fractional CMOs and CSOs in right-sized engagements

Strong Chief Outsiders Performance Leads Jennifer Apy to Partnership and Business Development Role

7.18.2023 — In new role, Apy will seek opportunities to help more businesses succeed by finding the right-fit fractional executive to drive growth.

SaaS Sales Executive to Drive Valuation Growth Strategies for Chief Outsiders Clients

7.13.2023 — Experienced SaaS and private equity sales executive joins Chief Outsiders to develop new growth strategies and revenue models for clients that increase company valuation

Life Science and Healthcare Executive to Develop and Execute Transformation for Chief Outsiders Clients

6.15.2023 — Denise Steinbring to apply her B2B and B2B2C life science and medical device industry experience to lead client marketing strategy and tactics as a Chief Outsiders fractional CMO

Before It's News: Align or Decline in 2023: Recession-Proofing Sales and Marketing

5.10.2023 — CEOs are responding to recession fears by asking their CMOs to double down on demand generation, the latest Chief Outsiders Survey of CMOs tells us. CMOs are (or should be) well-equipped to lead their teams in this effort, but they will be significantly hindered when marketing and sales teams do not work in tandem. The alignment between both groups is also essential in “peacetime,” of course, but the need is even more urgent in the scenario of an economic downturn. Read the full article here.

MarketingProfs: CMO Survey: How ChatGPT Could Help Senior Marketers

4.12.2023 — Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and content management, according to recent research from Chief Outsiders. Read the Article here.

Food Navigator: Investing in sales and marketing may help CPG CEOs navigate economic downturn, survey reveals

4.11.2023 — C-suite leadership should focus on sales and marketing in a value-driven market, rather than remain overly-focused on operations, according to Chief Outsiders' recent survey. Read the Article here.