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Chief Outsiders Promotes Marketing and Growth Leader, Anka Twum-Baah, to Area Managing Partner
Nation’s largest provider of Fractional Executive services to grow mid-market companies promotes Partner & CMO with a strong track record of business transformation and client success to Area Managing Partner
Houston Business Journal: 5 Reasons to Consider Outside Marketing Executives
4.30.2021 — Why consider outside, on-demand marketing executives? Here are five reasons: Read the full Article here.
Young Upstarts: Top 5 Things CMOs Will Be Expected To Manage In 2021
4.29.2021 — CMOs will have a lot on their plates in the near future. The annual survey by Chief Outsiders identified the following top five things CMOs are expected to manage in 2021. Read the Article here.
Manufacturing Technology Insights: Diversification - The Big Growth Drive for Manufacturers
4.22.2021 — Read about a few reasons why you need a growth roadmap for your manufacturing business. Read the Full Article here.
Concrete Decor: Scope Out Market Opportunities
4.16.2021 — CMO Per Ohstrom shares a five-step process for scoping opportunities and devising a strategic planning process. Read the Article here.
Healthcare and Professional Services CMO Todd Lunsford Joins the Chief Outsiders Team
4.8.2021 — Lunsford helps companies build data-driven, integrated marketing and business development strategies that accelerate growth
Minneapolis/St. Paul Business Journal | Diversification: The big growth driver
4.7.2021 — The experiences of businesses during the past couple of recessions should make diversification a high priority. Read about some best practices. Read the full Article here.
Digital Marketing Leader Michael Morrison Rejoins Chief Outsiders
4.7.2021 — SaaS, financial services, and healthcare expert has rejoined the “Executives-as-a-Service” firm
MARTECHCUBE: 3 Steps to Achieving Revenue Growth Mid-Pandemic
3.23.2021 — With Businesses trying to bounce back in 2021, John Baglivo from Chief Outsiders discussed ways to Achieve Revenue Growth through Marketing Acceleration. Read the full Article here.
CMO Council: Gaps + Holes in Marketing Teams Impact Business Performance
3.23.2021 — A joint study from Chief Outsiders and the CMO Council, entitled Scaling the Value of the CMO, was released today. According to the study, over half of marketing leaders surveyed worldwide concede they are struggling to effectively execute multi-channel campaigns on both a global and local level. The study uncovers gaps, holes and deficiencies across key functional areas in the office of the CMO. As a result, an overwhelming 86 percent of senior marketers believe lack of leadership depth and capabilities has resulted in missed revenue, growth and customer acquisition opportunities. Read the full Article here.