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News & Press Releases
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Entrepreneurial Consumer Brand Executive Joins Chief Outsiders to Drive Client Revenue Growth
Fernando Herrera reinvents challenger and legacy consumer products brands to drive client revenue growth, P&L performance, and marketing ROI as a Chief Outsiders fractional CMO.
Luxury Daily: Does marketing change in an inflationary environment?
9.1.2021 — Many business owners are concerned about whether higher interest rates are an inevitability, should inflation continue to run rampant. Though interest rates may uptick modestly, ITR Economics suggests in their June Monthly Trends Report those concerns should not interfere with a business's plans about growing the company and protecting their bottom line, especially in the short term. Read the Article here.
Accomplished Industrial and B2B Chief Marketer Maureen Quirk Joins Chief Outsiders
8.17.2021 — Quirk’s diverse portfolio of senior leadership success includes professional services, industrial, wholesale and hospitality
Luxury Daily: How to market in an increasingly digitized industry
8.10.2021 — In the new paradigm, the B2B marketing function drives sales all the way through the funnel to evaluation. That means companies are deciding whether or not to put your business into their evaluation of products or services long before they ever pick up the phone to talk to a salesperson. Read the Article here.
Innovative Financial Services Marketer Ken Murray Joins Chief Outsiders’ Team of Fractional Chief Marketing Officers
8.9.2021 — Murray works with B2B and B2C financial services and other companies to build enterprise value and accelerate growth
Demand for Growth-Oriented CMOs Accelerates Through COVID-19, Into Post-Pandemic Landscape
7.29.2021 — Nation’s Leading Fractional CMO Group Grows More Than 57% YOY
YFS Magazine: Marketing In Today’s Inflationary Environment: What SMBs Need To Know
7.1.2021 — Build a solid go-to-market plan based on insights and the economic condition of the markets in which you compete. Read the Article here.
Chief Executive: How To Market In An Increasingly Digitized Industry
6.24.2021 — When CEOs are thinking about the overweighting of salespeople—and typically the underweighting of marketing in mid-market companies—they’re making a big mistake. Read the full Article here.
CMO Council Releases C-Suite Scorecard of Marketing Effectiveness
6.15.2021 — HOUSTON, TX – June 15, 2021 –While revenue and sales growth rank as management’s top mandate for marketers, CMOs will be more than happy with grades received in a new C-Suite Scorecard of marketing value and effectiveness released in a report today by the Chief Marketing Officer (CMO) Council. Report is available for download at https://cmocouncil.org/thought-leadership/reports/c-suite-scorecard Marketing teams scored highly in a rating of 2020 performance, and most senior executives report a close level of collaboration and alignment with the marketing organization in their different areas of responsibility and functional focus. Not surprisingly, management in large and smaller enterprises differ in their views of marketing development needs, operational requirements, role and value in their organizations.
HR.com: 5 Reasons You Should Hire A Part-Time CXO
6.1.2021 — Gig economy has also changed the game for knowledge workers, including C-level executives. Read the full Article here.