News & Press Releases (17)

CMO Council Releases C-Suite Scorecard of Marketing Effectiveness

6.15.2021 — HOUSTON, TX – June 15, 2021 –While revenue and sales growth rank as management’s top mandate for marketers, CMOs will be more than happy with grades received in a new C-Suite Scorecard of marketing value and effectiveness released in a report today by the Chief Marketing Officer (CMO) Council. Report is available for download at https://cmocouncil.org/thought-leadership/reports/c-suite-scorecard Marketing teams scored highly in a rating of 2020 performance, and most senior executives report a close level of collaboration and alignment with the marketing organization in their different areas of responsibility and functional focus. Not surprisingly, management in large and smaller enterprises differ in their views of marketing development needs, operational requirements, role and value in their organizations.

HR.com: 5 Reasons You Should Hire A Part-Time CXO

6.1.2021 — Gig economy has also changed the game for knowledge workers, including C-level executives. Read the full Article here.

Concrete Decor: Trade Shows Ramp Up: Are You Ready?

5.27.2021 — Trade shows are making a comeback. Per Ohstrom takes a look at planning, executing and following up on highly effective shows. Let’s also explore what metrics to use for success. Read the full Article.

New Survey Reveals High Satisfaction with the Affordability and Quality of Online Degree Programs Supported by Academic Partnerships

5.12.2021 — Chief Outsiders conducted an online survey with more than 6,200 responding alumni of AP-supported degree programs for client Academic Partnerships, a leading online facilitator for top-quality, affordable and workforce relevant higher education. Read the full Press Release here.