News & Press Releases (18)

MARTECHCUBE: 3 Steps to Achieving Revenue Growth Mid-Pandemic

3.23.2021 — With Businesses trying to bounce back in 2021, John Baglivo from Chief Outsiders discussed ways to Achieve Revenue Growth through Marketing Acceleration. Read the full Article here.

CMO Council: Gaps + Holes in Marketing Teams Impact Business Performance

3.23.2021 — A joint study from Chief Outsiders and the CMO Council, entitled Scaling the Value of the CMO, was released today. According to the study, over half of marketing leaders surveyed worldwide concede they are struggling to effectively execute multi-channel campaigns on both a global and local level. The study uncovers gaps, holes and deficiencies across key functional areas in the office of the CMO. As a result, an overwhelming 86 percent of senior marketers believe lack of leadership depth and capabilities has resulted in missed revenue, growth and customer acquisition opportunities. Read the full Article here.

Tactics Magazine: Top 5 Ways Small Retailers Can Beat Amazon

3.18.2021 — Retailers will increasingly use direct-to-consumer (DTC) to challenge Amazon’s dominance. But while DTC can be effective, companies must look at multiple go-to-market channels in order to be successful. With the right approach, tools, and technology, retailers can find success. Read the full Article here.