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Strategic Healthcare and Publishing Executive to Drive Growth for Chief Outsiders Clients
With a consistent record of transforming complex companies, Janell Pittman to drive growth and meaningful change for clients as a Chief Outsiders fractional CMO.
CEOWorld Magazine: The Evolving Role of Midsize Company CEOs in AI Integration
7.18.2024 — As artificial intelligence (AI) continues to revolutionize various industries, the role of CEOs, especially in midsize companies, is undergoing a profound transformation. This essay delves into the evolving responsibilities of CEOs in the age of AI, highlighting the critical leadership skills required to harness AI’s potential effectively and responsibly. Read the full article here.
Before It's News: Align or Decline in 2023: Recession-Proofing Sales and Marketing
5.10.2023 — CEOs are responding to recession fears by asking their CMOs to double down on demand generation, the latest Chief Outsiders Survey of CMOs tells us. CMOs are (or should be) well-equipped to lead their teams in this effort, but they will be significantly hindered when marketing and sales teams do not work in tandem. The alignment between both groups is also essential in “peacetime,” of course, but the need is even more urgent in the scenario of an economic downturn. Read the full article here.
Authority Magazine: Adriana Lynch of Chief Outsiders: Here Are My Top 5 Tried + True Marketing Strategies
5.10.2023 — What are the top 5 tried and true marketing strategies that CMOs recommend to other business leaders? As a part of our series called “CMOs Share Their Top 5 Tried + True Marketing Strategies” we had the pleasure of interviewing Adriana Lynch. Read the full article here.
Authority Magazine: Jennifer Apy of Chief Outsiders: Here Are My Top 5 Tried + True Marketing Strategies
5.5.2023 — Develop competitive, value-driven messaging that defines a blue ocean. Messaging that does not directly acknowledge and solve pain will get lost in the messy melee of marketplace noise. Articulating product/service benefits is not enough to change behavior and encourage adoption. Customer insights can lead to breakout value curves (famous example: Southwest Airlines). Messaging these blue ocean attributes and pain points can help gain audience attention faster and competitively differentiate from the masses. Read the full article here.
CEOWorld Magazine: More CMOs Being Called to Power Growth, Drive Near-Sales
3.21.2023 — The challenging year ahead will provide CEO-endorsed CMOs with the opportunities to not only grow their own companies’ balance sheets but also to prove the strength of the new programs of digital and AI-powered marketing campaigns. Read the full article here.