This week's episode explores an insightful conversation about partnerships and adapting business models during economic uncertainty. Host Deborah Fell reflects on key takeaways from her discussion with Keith Scandone, founder of O3, regarding the power of collaborative partnerships. Scandone shares how his company has pivoted to offer smaller, "wedge" offerings that provide value to clients with tighter budgets. He emphasizes being creative, and thoughtful and embracing new business methods during turbulent markets. Tune in to glean wisdom on building meaningful partnerships and pragmatic approaches to navigating challenges. This commentary provides practical perspective for leaders seeking to strengthen relationships and position their organizations for growth. You can listen to the full episode here.
Keith Scandone: O3 Co-Founder As O3’s Co-Founder, Keith focuses on the consultancy’s strategic goals and leading the company's venture initiatives. After 18 years as O3’s acting CEO, Keith’s current role enables him to focus on new growth areas and opportunities for the brand to expand its footprint and position in the market. Whether organic growth through O3’s service offerings, or inorganic growth through partnerships and investments, Keith is always looking at strategic ways to continue to differentiate the company.
Keith thrives on bringing people together and leveraging other’s connections and strengths to help each other, the industry and the community move forward. From spearheading the Forge Conference, Innovation Day, and the 1682 Conference to co-founding the Philadelphia chapter of the Awesome Foundation and Pay It Phorward, these are just some ways in which Keith likes to combine his network with his passion for innovation. His commitment to consistently craft and curate the O3 culture has led the consultancy to be recognized as one of Entrepreneur’s “Top Company Cultures” and “Best Entrepreneurial Companies." Keith has also sat on several boards and continues to mentor several companies, most notably through the Philadelphia Alliance for Capital and Technologies Mentor Connect program. Living in Philadelphia and D.C. has given him a unique network and perspective to grow the O3 brand.
Deborah Fell is Area Manager Partner & CMO for Chief Outsiders. She is an expert at helping mid-market to large enterprise companies identify and capitalize on marketing strategies to increase revenue and profitability. Chief Outsiders provides fractional CMOs without the expense of a full-time resource to CEOs who want to accelerate revenue and profits through improved marketing strategies, implementation and leverage.