Deborah is a results-oriented marketing and business development executive with experience across businesses large and small in business-to-business and business-to-consumer operations. She has worked with CEOs, Founders, Principals, Owners and Franchisees in industries ranging from hospitality to telecom, and from real estate to retail.
Key to her success is passion for listening to the customer, and leveraging those insights along with market analysis to help clients sharpen their strategies, gain clarity and traction on a new roadmap for growth. Deborah is a hands-on marketing executive with best-in-class marketing skills including: positioning/messaging, brand campaign development, segmentation & targeting, website, digital marketing engagement, lead generation, authority marketing, direct marketing, business development, etc.
As Senior Vice President, Marketing at Marriott International she achieved turn-around of mature/declining brands through clarified positioning, prioritization of key markets and segments, integrated go-to-market plans that included, for example, creative brand campaigns under-pinned by persona/segment targeting and data analytics, PR & event marketing, direct and digital marketing strategies -- all unified under clear positioning and measured with metrics tied to key business goals. She also achieved loyalty increases of 5% during an industry downturn through differentiated customer loyalty strategies for luxury brand within the portfolio.
During her tenure as CMO for Hastens Beds (Swedish boutique luxury brand), she strengthened market positioning for the brand and implemented new store design in six months, gaining alignment and investment of retail dealers & growing existing store sales 10%.
Bringing 30 years of leadership and capability to product and service industries, she now serves as fractional CMO for businesses that want to clarify their positioning, turn around mature brands, or create critical foundations for new brands to drive revenue and share.
She earned both her BBA and MBA from The George Washington University, and is also a trained executive coach. Check out her webinar "Strategic Plans Gone Bad: 5 Ways to Fix Your Focus" under the Chief Outsiders' Resources>>Webinars section.