A strategic marketing leader, Deborah has a track record of developing effective growth strategies and marketing plans across numerous industries in the consumer, professional service and business-to-business arenas. Customer-focused, collaborative and creative, Deborah’s reputation is built on helping companies define their strategic positioning, growth and marketing strategies, as well as go-to-market plans that generate business results. As a fractional Chief Marketing Officer and executive, she brings 30+ years of strategic marketing and operational excellence.
She has led global, national and regional marketing teams and growth initiatives, as well as been responsible for departmental, owner, franchisee and regional stakeholder alignment to ensure effective implementation and customer experience. Her passion and curiosity to grow the business and provide strategic marketing leadership has inspired organizations in multiple industries for 30 years in both B2C and B2B companies, including the many start-ups that she has mentored over the past few years.
During her tenure as Chief Marketing Officer for Hastens Beds (boutique luxury brand in Sweden), she strengthened market positioning for the brand and implemented new store retail design in the US, Europe and Asia in six months, gaining the alignment of retail dealers globally and growing store sales.
As Senior Vice President, Marketing Strategy and Integration at Marriott International, she developed market positioning for the masterbrand, along with branding, marketing strategies, products and go-to-market implementation that grew share profitably in established and emerging brands. She and her team provided brand enhancing and marketing automation tools to engage the global system in delivering compelling customer experiences. She transitioned the team from TV/print advertising focus to a multi-channel, digitally-savvy integrated marketing organization focused on brand building and revenue results.
She is known for being hands-on, direct, and a critical thinker: able to create and activate key business and customer insights from a combination of data, experience, intuition and effective listening. She integrates and collaborates well with executive teams.
She earned both her BBA and MBA from The George Washington University. She is also a trained executive coach.