In this second episode with Xena Ugrinsky, she emphasizes the importance of integrating new technology with existing systems and aligning it with the overall business strategy. She shares insights on the human aspect of digital transformation, emphasizing the need for upskilling the workforce and creating a culture of experimentation and learning. Xena advises CEOs that the first priority is to develop a strategy that identifies the most pressing problems and determines whether traditional tools or applied data science should be used for solutions and then determine what the cultural hurdles are to achieving it. She also highlights the evolving nature of machine learning models and the importance of critical thinking skill development in navigating both these technologies and internal hurdles. This conversation provides valuable insights for leaders looking to leverage technology and drive meaningful change within their organizations. Join Deborah and Xena for this episode, “Building a Future-Ready Business: Tech, Culture, and Strategy.” You can also listen to the first half in our previous episode, “EP17: Your Data Story is Your Business Story .”
About Xena Ugrinsky
Xena Ugrinsky - CTO, Co-Founder and Senior Transformation Executive at Pilot Wave Holdings Management, LLC, and Principal, Founder and Data Science Evangelist at Genre-X, Inc. She is an AI expert, author, and previous Partner at KPMG as well as Booz Allen Hamilton. She believes that data-driven competency will be the main source of competitive advantage over the next few years and that if leaders of mid-sized and large enterprise companies are not actively exploring how applied data science can be propagated through their organizations based on clear business objectives and measures of success, they risk being left behind.
Links from this episode:
Xena Ugrinsky on LinkedIn
Xena Ugrinsky on Twitter
Deborah Fell on LinkedIn
Chief Outsiders Jun 20, 2023 7:33:36 PM
Deborah Fell is Area Manager Partner & CMO for Chief Outsiders. She is an expert at helping mid-market to large enterprise companies identify and capitalize on marketing strategies to increase revenue and profitability. Chief Outsiders provides fractional CMOs without the expense of a full-time resource to CEOs who want to accelerate revenue and profits through improved marketing strategies, implementation and leverage.