.png?width=1500&height=398&name=CO_Corporate%20Logo%202021_4C_HOR_FNL-1%20(1).png)
Staying in Tune – Sales & Marketing Alignment for Predictable Growth
Nov 24, 2025, 10:57:48 AM — Part 3 of the “ABM for Enterprise Value” series In PE-backed companies, investors don’t reward activity; they reward predictability. And while every C-suite role has a stake in ABM success, it’s the daily tempo set by Sales and Marketing that determines whether value compounds or stalls. This is where strategy meets execution. When these two teams stay in tune, CAC payback shortens, Net Revenue Retention (NRR) strengthens, and forecasts gain credibility in the boardroom. When they drift apart, enterprise value slips fast.
When the Rhythm Stalls - A Shared Playbook for Reviving Plateaued Account-Based Marketing (ABM) Pilots
Nov 19, 2025, 9:33:24 AM — Part 2 of the “ABM for Enterprise Value” series Why Alignment Is at the Core of Enterprise Value When the instruments are out of sync, discord is inevitable. In PE-backed businesses, this discord shows up as disconnected tech stacks, mismatched scorecards, or compensation plans that reward soloists instead of ensemble play. The result? Forecasting errors, sales friction, and pipeline gaps that echo in the boardroom.
The ABM Symphony: A Route to Value Creation for PE-Backed Companies
Nov 19, 2025, 9:31:11 AM — ABM for Enterprise Value – Series Preface Private equity-backed companies don’t just need growth - they need predictable, capital-efficient growth that protects exit multiples. That’s why Account-Based Marketing (ABM), when orchestrated across the leadership team, becomes far more than a campaign strategy. It’s a system for enterprise value creation. This four-part series explores how CEOs and their teams can align around ABM to accelerate EBITDA, strengthen retention, and build investor confidence: