Slade Kobran has more than 25 years’ experience in growing businesses in technology, business services, professional services, and other industries. Throughout his career he has delivered results for companies as small as $2 million and as large as $8 billion. This diversity of experience has enabled Slade to develop unique insights into the challenges business of all sizes face as they strive to compete in often crowded markets. Slade brings an approach to marketing that marries customer and market insights, an understanding of the organization’s ability to act, and solid strategic thinking to deliver actionable plans and programs that deliver near-term results as well as longer-term platforms for sustainable growth.
As Managing Partner for the Chief Outsiders’ northeast region, Slade is responsible for building and supporting a team of world-class marketers to bring new growth Chief Outsiders clients. He works closely with other Chief Outsider CMOs to uncover, and address client needs across the region and works with key partners to bring Chief Outsiders’ solutions to the companies who need them the most. In addition, Slade continues to support his own clients with CMO, coaching, and advisory support. An effective facilitator, Slade specializes in forming and managing diverse and virtual teams. He believes in the value of personal and professional development and in uncovering the hidden talent within an organization.
Slade comes to Chief Outsiders from his most recent position as Chief Marketing Officer of Infogroup, where he transformed an internal advertising department into a strategic marketing organization supporting the company’s growth initiatives across multiple divisions. He introduced a new corporate identity, launched a branding awareness campaign and rationalized the company’s marketing spend to increase ROI. As a member of the company’s leadership team, Slade was instrumental in transforming the company’s culture through his leadership of internal and external communications.
Prior to his CMO stint at Infogroup, Slade was Senior Vice President and Director of Global Marketing at Opinion Research Corporation, where he was responsible for developing programs to market the company’s research services in the U.S., Europe and Asia. He worked closely with ORC’s country managers, researchers, and business development executives to deliver new services to expand the firm’s presence among multinational clients. Within the U.S. market, his team introduced new thought leadership and marketing campaigns, leading to a significant increase in business development appointments with hard-to-reach research buyers.
From 1993 through 2006, Slade held executive roles at ADP, including that of Vice President, Marketing, Planning and Business Development for the company’s Time & Labor Management group. In that role, he developed strategies and marketing programs that doubled the division’s revenue. He had previously led marketing for ADP’s Major Accounts Division, including sales support, pricing, competitive strategy and strategic planning. The strategic partnerships, acquisitions and channel initiatives he led for the division brought in significant new revenue channels and expanded the division’s product footprint. Prior to ADP, Slade held roles in product management, field marketing and sales management at Dun & Bradstreet.
Slade earned a Bachelor of Science degree in Finance from Rider University. He has also completed executive education courses at the University of Chicago Graduate School of Business (Pricing: Strategy & Tactics and Strategic Marketing Management) and Harvard Business School (Strategy in the Multi-Business Firm).