Apr 14, 2020 12:00:00 PM — As GPs guide their portfolios through the current COVID-19 crisis, they should ensure that the marketing teams at all their investments can still function remotely, according to Chief Outsiders’ Aurora Toth, who has some tips for PE firms on how to do just that. Private equity as an asset class is now mature enough to have weathered several downturns, and even the financial crisis of 2008, with some firms emerging only stronger for it. Slowdowns can even prove friendly, lowering asset prices, sparking the sale of non-core units and creating turnaround opportunities. But COVID-19 might rattle the most veteran dealmakers. A public health crisis of this magnitude will create unique problems that will be hard for anyone to predict, or easily solve.