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When the Rhythm Stalls - A Shared Playbook for Reviving Plateaued Account-Based Marketing (ABM) Pilots
Nov 19, 2025, 9:33:24 AM — Part 2 of the “ABM for Enterprise Value” series Why Alignment Is at the Core of Enterprise Value When the instruments are out of sync, discord is inevitable. In PE-backed businesses, this discord shows up as disconnected tech stacks, mismatched scorecards, or compensation plans that reward soloists instead of ensemble play. The result? Forecasting errors, sales friction, and pipeline gaps that echo in the boardroom.
The ABM Symphony: A Route to Value Creation for PE-Backed Companies
Nov 19, 2025, 9:31:11 AM — ABM for Enterprise Value – Series Preface Private equity-backed companies don’t just need growth - they need predictable, capital-efficient growth that protects exit multiples. That’s why Account-Based Marketing (ABM), when orchestrated across the leadership team, becomes far more than a campaign strategy. It’s a system for enterprise value creation. This four-part series explores how CEOs and their teams can align around ABM to accelerate EBITDA, strengthen retention, and build investor confidence:
Accelerating M&A Value Creation: How Chief Outsiders Drives Growth for Investors and Acquirers
Sep 28, 2025, 2:28:09 PM — In today’s competitive deal environment, value creation can’t wait until after the ink dries. For private equity operating partners, M&A attorneys, and CEOs of acquiring companies, Chief Outsiders offers a proven, C-suite-level resource to identify and close growth gaps across the entire transaction lifecycle—pre-LOI through exit.
How Challenges Become Opportunities: A Conversation with Joe Grace
Apr 10, 2024, 2:41:19 PM — I recently spoke with Joe Grace, a seasoned executive and long-time CMO and partner at Chief Outsiders to discuss the transformative engagement he recently completed with a medical device company. The company, which sells directly to consumers –specifically men over 60 – had been experiencing some significant growth challenges and Joe was brought in to get them back on track. I was excited about the opportunity to talk with Joe about the engagement. It was a great representation of the positive outcomes he provides for his clients as well as the passion Joe has for the work he does as a Chief Outsider.