Janell Pittman

About Janell Pittman

Janell is a strategic and collaborative partner to CEOs whose organizations are not meeting growth goals nor seeing adequate results for their marketing spend. She helps CEOs concerned about marketing go from shotgun marketing to targeted and efficient marketing that maximizes their budget and reaches the right customer with breakthrough messaging.

She combines best practices learned at large companies, including her tenure as the CMO for a $3 billion healthcare system, with the scrappiness, curiosity, and creativity she developed while serving as the General Manager for a $9 million digital consumer brand. She is at her best when partnering with CEOs to gain alignment and solve frustrating problems by digging into data, unlocking insights, exploring the entire customer experience to discover and resolve unseen barriers, and testing practical plans to generate ROI and scalable growth.

How Janell has Helped Businesses Grow

• Gained market share in the first year, reversing four-year decline by uniting 17 local brands into one system-wide brand for large healthcare system. Achieved #1 spot for unaided awareness.
• Delivered a 12:1 ROI launching consumer conveniences, attracting new customers and improving patient experience and loyalty.
• Improved performance on 4 of 5 key scorecard measures in one year, including a significant improvement in financial performance and patient experience up 17 points, leading cross-functional culture cabinet to train, sustain, and retain culture transformation.
• Doubled Martha Stewart YoY digital profit, overcoming significant challenges.
• Reached over 100,000 members in less than five months launching a new parenting community.
• Increased shopper marketing revenue by 24% through better alignment of product development, sales, and audience development. Increased total unique visitors by 15% while reducing traffic from paid channels by 70%.
• Delivered double-digit share and profit growth in partnership with the full brand team. Led development and introduction of Purina One Natural Blends record-breaking retail acceptance and consumer trial.

Executive Experience

• Chief Marketing & Digital Strategy Officer, MercyOne
• VP of Marketing & Communications, MercyOne
• VP General Manager, Meredith Corporation (AllRecipes, Martha Stewart, Better Homes and Gardens, Food Portfolio, Parenting Portfolio)
• General Manager, Meredith Corporation (Parents, American Baby, Health brands)
• Brand Manager, Meredith Corporation (Diabetic Living, Heart Healthy Living)
• Assistant Brand Manager, Nestle Purina
• Consultant, Business Consulting Services, IBM Corporation/PWC Consulting

Education

• MBA, Marketing and Strategic Leadership, Indiana University
• BS, Finance and Management, University of Missouri

Download Janell's Resume Here