Jim Wallace Headshot

Jim Wallace

CSO
Works with CEOs to transform go-to-market performance into predictable, profitable growth across commercial and public sector markets.

About Jim Wallace

Jim helps CEOs accelerate profitable growth by transforming sales organizations into disciplined, high-performing revenue engines. He combines advanced analytics, AI, and modern sales technology with rigorous commercial operating models to improve seller productivity, strengthen pipeline conversion, and drive measurable revenue and margin improvement.

Jim is particularly effective in companies navigating major commercial transitions — including shifting from products to solutions, scaling enterprise selling, and improving sales productivity in complex B2B environments. He translates large-enterprise commercial disciplines into practical, scalable systems that mid-sized companies can implement quickly.

Throughout his career, Jim has built and led high-performing leadership teams and delivered large-scale commercial transformations that drive sustained growth.

How Jim has Helped Businesses Grow

  • Improved new-business win rate by 21%, signings per head by 28%, and reduced field-selling costs by 14% in Xerox U.S. Enterprise Business Unit by redesigning scalable sales coverage, compensation, and performance management systems.
  • Generated 30% year-over-year growth in new contracts and sustained over 100% revenue replacement at Xerox U.S. Enterprise Business Unit while leading the transition from traditional hardware to digital services.
  • Drove a 32% improvement in BDR productivity and boosted pipeline conversion by 50% at Dematic (Materials Handling Automation provider) by formalizing repeatable lead and prospect qualification standards and strengthening strategic deal management using Korn Ferry Sell (Miller Heiman) methodology.
  • Expanded market access and improved win rates by securing positions on major healthcare and public-sector procurement vehicles, enabling preferred-vendor status and creating competitive advantage in regulated buying environments.
  • Won numerous highly competitive pursuits exceeding $100M Total Contract Value, leveraging partnerships with enterprise and small-business partners. Managed complex global relationships across Fortune 1000 and public-sector clients.
  • Delivered 18% selling cost reductions in Xerox Commercial Named Accounts Group by optimizing organizational structure and business processes and leveraging offshore resources.
  • Led large-scale sales transformations through major market shifts—from analog to digital, monochrome to color, and hardware to managed services and Software as a Service.
  • Led the launch of next-generation digital publishing systems, replacing one of the company’s highest-volume and highest-margin products, coordinating market positioning, commercial strategy, and a global sales training program for 500+ personnel.

How Jim Leverages AI for Business Impact

  • Led integration of AI-enabled tools and workflows across business development and sales operations for a 50-person commercial organization at Dematic, supporting $500M+ in annual project bookings and improving pipeline quality, conversion rates, and win performance.
  • Served on a corporate AI council responsible for identifying, prioritizing, and implementing enterprise AI use cases; translated emerging AI capabilities into practical commercial applications with measurable revenue and efficiency impact.
  • Directed evaluation, selection and enterprise deployment of ZoomInfo to enhance market intelligence, strategic targeting, and sales productivity, embedding AI-driven insights into frontline execution.
  • Advanced practitioner of generative AI including ChatGPT, Microsoft Copilot, and Google Gemini; formally trained in prompt engineering, builder of custom GPTs, and developer of AI-enabled applications to support strategic planning, pricing, financial analysis, and leadership decision-making.
  • Applies AI across sales leadership, business development, forecasting, market analysis, and employee development to drive internal efficiency gains and elevate data-driven decision quality at the executive level.

Executive Experience

  • Senior Director, Sales Operations and Business Development, Dematic
  • Senior Vice President, Americas Global Document Outsourcing, Xerox
  • Senior Vice President, U.S. Enterprise Business Unit, Xerox
  • Senior Vice President, U.S. Public Sector, Xerox
  • Vice President, State & Local Sales, Xerox
  • Vice President, Sales Operations, Xerox
  • Competitive Marketing Manager, Xerox

Education

  • BA, Marketing, University of Louisville
  • Associates Degree, Data Processing & Data Processing Technology, University of Louisville

Download Jim's Resume Here

Expertise

Industry Experience
  • Industrial / Manufacturing
Specialties
  • Sales Growth
  • Go-to-Market Strategy
  • AI
  • Sales Talent Development
  • Business Development
  • Sales Enablement
  • Positioning & Messaging
  • Competitive Strategy
  • Pricing & Contracting Strategy
  • Public Sector Contracting
Ready for a free consultation? We can help!