Neil Isford
CSO
Works with CEOs in SaaS companies, including PE and VC-backed, FinTech, EdTech, and security firms, to accelerate sales and revenue growth with high-performance GTM teams.
About Neil Isford
Neil works with CEOs in SaaS companies, including PE and VC-backed, FinTech, EdTech, and security firms. An experienced B2B SaaS executive with a track record in growing sales and revenue, Neil builds high performance go-to-market teams across a broad spectrum of companies (from startups to multinationals). Leveraging technical and leadership expertise developed at IBM, he effectively delivers new business sales growth and manages acquisitions to scale firms. With expertise in AI, data, analytics, security, and professional services he helps clients apply technology to generate business value.
How Neil has Helped Businesses Grow
- Grew sales 153% (60% GCR) and generated $100 million in revenue per year with 100% net revenue retention at Meazure Learning establishing a full-service solution model.
- Grew sales 90% YoY at Dealpath expanding the sales and customer success teams, developing go-to-market strategy, implementing sales methodology, and aligning sales, BDR, marketing, and customer success teams into a cohesive GTM engine.
- Increased revenue to $320 million by expanding new business sales 78% YoY at RMS. Led GTM activities globally for a portfolio of risk management software/SaaS solutions.
- Doubled Financial Services solutions revenue from $350 million to $700 million in two years leading the transition of IBM’s software GTM from product to industry solutions.
- Grew new business 92% ($1.2 to $2.3 billion) in 3 years at IBM building the second largest data/analytics software business in the world.
- Drove $5 billion of software sales through business partners (distributors, VARs, ISVs, system integrators and OEMs) re-inventing IBM’s software Business Partner model.
Executive Experience
- Chief Revenue and Customer Officer, Meazure Learning
- SVP Sales, Dealpath
- Chief Revenue Officer, Risk Management Solutions (RMS)
- Worldwide GM, Watson Financial Services Solutions, IBM
- GM Analytics, Industry & Cognitive Solutions, IBM
- VP Worldwide Business Partner Sales, IBM
- VP Professional Services, Dell
- President & CEO, Plural
Education
- BBA, Business Administration and Management, General, Wilfrid Laurier University
Expertise
Industry Experience- AI
- Insurance (Insurtech)
- Education (Edtech)
- Technology
- Sales Growth
- Go-to-Market Strategy
- Growth Strategy
- AI
- Channel Strategy
- Pricing Strategy
- International Expansion
- Competitive Strategy
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