Petro Tsarehradsky

About Petro Tsarehradsky

A multilingual executive with proven ability to deliver on the brand promise, Petro drives results by focusing on strategy, business fundamentals, and execution. A leader and achiever with expertise in sales and marketing strategy supported by analytics and cross-functional alignment, he thrives in high-pressure, multi-tasked and fast-paced environments. A passionate communicator, Petro creates alignment and rallies employees toward clear objectives. Broadening the scale and scope of products and services in changing markets, he develops sales and marketing best practices through people, process, and technology.

How Petro has Helped Businesses Grow

• Generated contract revenue growth of 174% over 5 years at WIN Technology despite pricing pressures, with net-new logo growth of 132 and 95% customer retention.
• Co-led turnaround of IT Services business unit from a monthly six figure loss to a six-figure gain. Increased the hourly billable rate by 59% while decreasing staff by 23%.
• Surpassed revenue plan by $3 million and operating income plan by $11 million at Deluxe Corporation. Grew financial services channel $19 million for first growth year in a decade.
• Exceeded net revenue plan by $5 million at T-Chek Systems (a division of C.H Robinson) and attained double-digit growth after a stagnant year and repeated double-digit growth the next year.
• Surpassed revenue plan by $9.6 billion in annual top line production at GMAC Residential Funding Company and increased net income by $83 million while growing market share from 1.6% to 2.2%.
• Grew consulting revenue from $1 million to $12.5 million at Carlson Marketing Group and pull-through revenue from $6 million to $45 million.

Executive Experience

• VP Sales and Marketing, WIN Technology
• Fractional CMO, Chief Outsiders
• VP Marketing and Product Management, Financial Services Division, Deluxe Corporation
• VP Sales and Marketing, T-Chek Systems, Inc.
• VP Marketing, Correspondent Lending, GMAC Residential Funding Company/GMAC Bank
• B2B Practice Leader, Carlson Marketing Group
• Director, Product Management and Development, National Computer Systems

Education

• MBA, University of St. Thomas
• Bachelor of Mechanical Engineering, University of Minnesota