Clients & Case Studies

Mush Khan, President, O'Rourke Petroleum 

Business Case Studies

  • WebMD - Responding to Barriers to Growth by Morphing the Business Model
  • Friendly’s Ice Cream - Reversing substantial traffic declines to generate profitable sales
  • Talbots - Re-positioning the brand to expand customer base and triple online sales
  • Hoyts Cinemas - Bringing an Australia-based theater chain to the US and competing against established theaters by using product differentiation
  • Dunkin’ Donuts - Re-positioning with new product categories
  • Leading manufacturer of office and art materials - Marketing strategy expands market and fills manufacturing capacity
  • Dallas Morning News - Industry, Publishing. Solution,Adjustments to Retailer Practices.
  • Gilbarco Veeder-Root - Redefining the refueling experience: Delivering Meaningful Innovation in a Mature Market
  • TNT Express Worldwide - Chief Outsiders develops a segmentation strategy to concentrate on the vertical markets where TNT was most competitive.
  • Crayola - Sue Cyliax, Crayola’s Director of Marketing, now a Chief Outsider, was asked to develop a Brand Position Statement as a foundation for future brand growth.
  • Blickman Inc. - As the Fractional CMO, Marshall Perez became a trusted advisor for the family owned business and was charged with developing a strategic marketing plan to increase revenue and take advantage of the new production capacity.
  • Consumer Craft Company - Integrating a Brand Acquisition and Driving Growth Through Category Management, Expanded Distribution and Share of Shelf
  • International 10Xer Conundrum - Turning a Sales Driven Company into a Customer–Driven Company
  • European Financial Services Company - Case Study: Strategic Acquisition and international Challenges
  • Marcal Manufacturing - Turn an Operationally Driven Business to a Consumer Driven Business
  • Terminix International - Pinpointing the Causes of Customer Attrition and Developing New Customer Retention Solutions
  • Prudential Seguros - International Expansion in the midst of Economic, Social and Political Chaos
  • Pro Staff - Impact of Strategic Branding and Positioning
  • EBI Medical Systems - Creating a product replacement and market conversion strategy
  • Cap Gemini - Establish a Brand and Reposition in a Crowded Market
  • Imperial Sugar - They thought they were in the sugar business
  • Salient Systems - "Pete very quickly understood our business, was able to think strategically, and without pause added value to our planning and decision making process."
  • Krystal Restaurants - “Krystal is the place to have fun with your friends sharing multiples of unique, indulgent food.”
  • Hines Horticulture - Differentiating a Commodity Business
  • Concur - Concur is the world’s leading provider of on-demand Employee Spend Management services

Representative Clients

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Rogers Moore describe the image O'Rourke Petroleum

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DMN logo resized 600  blickman resized 600

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 PLS logistics resized 600


auto load logic resized 600  effective it resized 600 


2c resized 600 


O%27Donnel Snider resized 600  mainstreet america resized 600 


circles logo resized 600


O%27Donnel Snider resized 600  mainstreet america resized 600 

 Executive Marketing Experience

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Perricone MD
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dell logo

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Austin Ventures Crutchfield CSC
iChat Plexus Pro Staff
Prudential  sodexo resized 600 Proctor and Gamble


brunswick logo resized 600 

dun and bradstreet resized 600 

 ADP resized 600


 infogroup resized 600


dunkin donuts resized 600  talbots  resized 600 
 Friendly%27s  resized 600


carson dellosa publishing resized 600 

 dimensions resized 600 

 Marcall resized 600


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Chief Outsiders’ success with these actual marketing strategy case studies shows the value of CMO consulting in marketing strategy implementation.