Clients & Case Studies

Mush Khan, President, O'Rourke Petroleum 

Business Case Studies

  • WebMD - Responding to Barriers to Growth by Morphing the Business Model
  • Friendly’s Ice Cream - Reversing substantial traffic declines to generate profitable sales
  • Talbots - Re-positioning the brand to expand customer base and triple online sales
  • Hoyts Cinemas - Bringing an Australia-based theater chain to the US and competing against established theaters by using product differentiation
  • Dunkin’ Donuts - Re-positioning with new product categories
  • Leading manufacturer of office and art materials - Marketing strategy expands market and fills manufacturing capacity
  • Dallas Morning News - Industry, Publishing. Solution,Adjustments to Retailer Practices.
  • Gilbarco Veeder-Root - Redefining the refueling experience: Delivering Meaningful Innovation in a Mature Market
  • TNT Express Worldwide - Chief Outsiders develops a segmentation strategy to concentrate on the vertical markets where TNT was most competitive.
  • Crayola - Sue Cyliax, Crayola’s Director of Marketing, now a Chief Outsider, was asked to develop a Brand Position Statement as a foundation for future brand growth.
  • Blickman Inc. - As the Fractional CMO, Marshall Perez became a trusted advisor for the family owned business and was charged with developing a strategic marketing plan to increase revenue and take advantage of the new production capacity.
  • Consumer Craft Company - Integrating a Brand Acquisition and Driving Growth Through Category Management, Expanded Distribution and Share of Shelf
  • International 10Xer Conundrum - Turning a Sales Driven Company into a Customer–Driven Company
  • European Financial Services Company - Case Study: Strategic Acquisition and international Challenges
  • Marcal Manufacturing - Turn an Operationally Driven Business to a Consumer Driven Business
  • Terminix International - Pinpointing the Causes of Customer Attrition and Developing New Customer Retention Solutions
  • Prudential Seguros - International Expansion in the midst of Economic, Social and Political Chaos
  • Pro Staff - Impact of Strategic Branding and Positioning
  • EBI Medical Systems - Creating a product replacement and market conversion strategy
  • Cap Gemini - Establish a Brand and Reposition in a Crowded Market
  • Imperial Sugar - They thought they were in the sugar business
  • Salient Systems - "Pete very quickly understood our business, was able to think strategically, and without pause added value to our planning and decision making process."
  • Krystal Restaurants - “Krystal is the place to have fun with your friends sharing multiples of unique, indulgent food.”
  • Hines Horticulture - Differentiating a Commodity Business
  • Concur - Concur is the world’s leading provider of on-demand Employee Spend Management services

Representative Clients

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DMN logo resized 600  blickman resized 600

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 PLS logistics resized 600

 

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 Executive Marketing Experience



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Perricone MD
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dell logo

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3M
Austin Ventures Crutchfield CSC
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brunswick logo resized 600 

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 ADP resized 600

 

 infogroup resized 600

 

dunkin donuts resized 600  talbots  resized 600 
 Friendly%27s  resized 600

 

carson dellosa publishing resized 600 

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 Marcall resized 600

 

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Chief Outsiders’ success with these actual marketing strategy case studies shows the value of CMO consulting in marketing strategy implementation.