Mush Khan, President, O'Rourke Petroleum 

Business Case Studies

• Gilbarco Veeder-Root - Redefining the refueling experience: Delivering Meaningful Innovation in a Mature Market
• TNT Express Worldwide - Chief Outsiders develops a segmentation strategy to concentrate on the vertical markets where TNT was most competitive.
• Crayola - Sue Cyliax, Crayola’s Director of Marketing, now a Chief Outsider, was asked to develop a Brand Position Statement as a foundation for future brand growth.
• Blickman Inc. - As the Fractional CMO, Marshall Perez became a trusted advisor for the family owned business and was charged with developing a strategic marketing plan to increase revenue and take advantage of the new production capacity.
• Consumer Craft Company - Integrating a Brand Acquisition and Driving Growth Through Category Management, Expanded Distribution and Share of Shelf
• International 10Xer Conundrum - Turning a Sales Driven Company into a Customer–Driven Company
• European Financial Services Company - Case Study: Strategic Acquisition and international Challenges
• Marcal Manufacturing - Turn an Operationally Driven Business to a Consumer Driven Business
• Terminix International - Pinpointing the Causes of Customer Attrition and Developing New Customer Retention Solutions
• Prudential Seguros - International Expansion in the midst of Economic, Social and Political Chaos
• Pro Staff - Impact of Strategic Branding and Positioning
• EBI Medical Systems - Creating a product replacement and market conversion strategy
• Cap Gemini - Establish a Brand and Reposition in a Crowded Market
• Imperial Sugar - They thought they were in the sugar business
• Salient Systems - "Pete very quickly understood our business, was able to think strategically, and without pause added value to our planning and decision making process."
• Krystal Restaurants - “Krystal is the place to have fun with your friends sharing multiples of unique, indulgent food.”
• Hines Horticulture - Differentiating a Commodity Business
• Concur - Concur is the world’s leading provider of on-demand Employee Spend Management services
• Imaging and Sensing Technology Corporation (IST) - As a management buy-out company of a Westinghouse division, IST produced instrumentation and optics used in the nuclear power, defense, safety and spectrophotometer markets.

Representative Clients

 Executive Marketing Experience

Chief Outsiders’ success with these actual marketing strategy case studies shows the value of CMO consulting in marketing strategy implementation.