Art Saxby, Founder and Principal
Manufacturing, commodity and branded products

Art Saxby has secured a reputation as a "Mr Fix It" outsider for small to midsize companies. Saxby positions himself as the #2 marketer to the CEO, using his proficiency in finance and operations to help the company identify its original goals, develop plans to overcome obstacles, and achieve measurable profitability and success. Saxby's marketing and strategy success stories include his work for Hines Horticulture, Imperial Sugar, Frito-Lay, Kellogg's, Coca-Cola and Compaq/HP. His specialties include multi-channel marketing and advertising, branding and position strategies and implementation and change management.

Executive Marketing Positions:

• VP of Marketing for Imperial Sugar Company
• VP of Corporate Development, Sales and Marketing for Hines Horticulture

Pete Hayes, Principal
Technology and Professional Services

A technology and global channels marketing powerhouse, Pete Hayes possesses an impressive track record of proven success in global marketing, promotion, brand development and consulting with leading multinational technology businesses. Hayes has held executive marketing positions with Fortune 100 companies, managed $50 million budgets, and has given startups the executive management they needed to grow from first steps to over $1 billion in revenue. His technology and professional services skills have benefited AMD, SicolaMartin, IBM, E-mu Systems, Businessland and other dynamic companies.

Executive Marketing Positions:

• Vice President, Global Integrated Marketing, Advanced Micro Devices (AMD)
• Vice President, Strategic Services, SicolaMartin/Young & Rubicam
• General Manager, SicolaMartin Interactive
• Vice President, Worldwide Marketing, E-Mu Systems
• Director, Global Marketing & Communications, Personal Software Products, IBM
• Director, Marketing & Communications, Businessland, Inc.

Slade Kobran
B2B, Business Services, Professional Services, SaaS

Slade Kobran is an innovative strategic marketing executive with a proven talent for elevating the visibility, performance and profitability of growth-minded organizations. Kobran achieves these goals through the expert orchestration of branding, lead generation, market development, new product launch, and external and internal communications. He is known for his ability to identify new customer markets, products and revenue streams that generate substantial profit.  Kobran's many hats have included Chief Marketing Officer; Vice President, Strategic Initiatives; Vice President, New Business Development & Marketing Services; and Vice President, Marketing with such market leaders as Infogroup, ADP and Dun & Bradstreet. 

Executive Marketing Experience

• Chief Marketing Officer, Infogroup
• Senior Vice President and Director of Global Marketing, Opinion Research Corporation
• Vice President of Marketing, InfoUSA National Accounts
• Vice President, Marketing, Planning and Business Development, ADP Time & Labor Management services
• Vice President, Telesales and Channel Development, ADP Major Accounts
• Vice President, New Business Development & Marketing Services, ADP Major Accounts

Joe Grace
Direct-to-Consumer Marketing Specialist 

Joe Grace's portfolio as a strategic problem solver and marketing innovator boasts an impressive roll call of major consumer health and wellness brands overt the past 20 years, including Medscape, Perricone MD Cosmaceuticals, and even the legendarily successful Suzanne Somers' ThighMaster campaign. He pioneered the use of multi-channel direct marketing programs in growing these healthcare business, and as Head of Online Marketing at WebMD he boosted that company to its current status as the #1 destination for eHealth information and resources.

Executive Marketing Positions:

• Partner, Health Marketing Partners
• SVP, Head of Marketing, WebMD and Medscape
• Marketing Strategist, Perricone MD Cosmaceuticals
• Co-Founder and COO, Suzanne Somers' ThighMaster Company

Steve Yanovsky
Broadcast and Online Media Marketing, B2B Marketing

Steve Yanovsky is a master of broadcast and online marketing as well as traditional B2B and B2C marketing strategies. In addition to helping many companies with branding and positioning issues through his own company, Sterling Park Group, Yanovsky served as Vice President of Marketing for BBE (Broadband Enterprises). He was also Vice President of Marketing for CBS Cable from 1992 to 2000, growing its revenue from $185 million to $500+ million and helping to push Country Music Television (CMT) into 61 countries worldwide.

Executive Marketing Positions:

• Vice President of Marketing, CBS Cable
• Chief Marketing Officer, The FeedRoom
• Vice President of Marketing, BBE (Broadband Enterprises)
• Vice President, Lintas USA
• Vice President, Bozell
• Co-Founder, Sterling Park Group

Marshall Perez
Medical Devices Starts-ups and Growth Companies

Marshall Perez brings more than 25 years of experience to the medical devices industry as a top executive and innovative developer of new medical device companies. Perez puts short-term strategies to work in the service of long-term strategic outlooks to help these companies introduce new technologies and get them embraced by the health and medical community  and consumers alike. He provides objective analysis, creative innovation, and critical thinking along with the hands-on mentoring and team building necessary to help address the business's growth demands.

Executive Marketing Positions:

• Partner BDO/CMO, Chief Outsiders LLC
• Principal/Founder, Marshall Squared Consulting 
• Principal/Founder, M Squared Distribution
• SVP/CMO/CSO/BDO, Biomet Spine Trauma and Sports Medicine
• CEO/Founder, Medicrea USA

MJ Jolda
Turnarounds; Brand Positioning, Development & Consumer Outreach; New Product Development

MJ Jolda has produced stellar results for businesses of all sizes over a span of two decades, with a special focus on brand and business turnarounds. She has reversed the fortunes of Marcal Manufacturing, Pinnacle Foods and Reckitt Benckiser by helping these companies redefine their niche in the marketplace and revitalize their brands to consumers. Along the way she has managed such household-name brands as French’s, Gerber, Woolite and many others. MJ is a skilled hand at helping companies optimize their marketing mix to deliver maximum ROI, position, differentiate and communicate their various brands, expand their distribution and develop new products.

Executive Marketing Experience

• Senior Vice President, Marketing and R&D, Marcal Manufacturing
• Marketing Director, Nestle Infant Nutrition (Gerber)
• Marketing Director, Prestige BrandHoldings Inc (GTCR Venture)
• Marketing Director, Pinnacle Foods
• Marketing Director, Reckitt Benckiser | Reckitt & Colman

Sue Cyliax
Growing Brands, Increasing Shelf Space and Share in Consumer Channels

Sue brings a highly successful track record of building brand equity and value, developing and executing plans which accelerate growth, turning around under-performing businesses, integrating acquisition candidates, identifying and capitalizing on new product and market opportunities and business divestiture. She’s delivered results for top brands in mass, specialty retail, wholesale, educational, art/craft, office products and direct to consumer channels.

Executive Marketing Experience

• Vice President, Brand Marketing, Carson-Dellosa Publishing
• Director of Licensing and Brand Initiatives, Crayola Brand, Binney & Smith
• Director of Marketing, Crayola Brand, Binney & Smith
• Director of Marketing, Hunt Corporation

Todd Chambers
Interactive/social marketing programs & strategies; brand development & positioning; public relations; marketing automation; advertising; enterprise technologies

Todd Chambers brings many years of experience and internationally-recognized achievement to the Chief Outsiders team. Chambers utilizes his broad background in branding, marketing and advertising to help a wide range of clients position themselves for success domestically and abroad. He is especially expert in the development and implementation of interactive and social media for businesses. His professional history includes positions as Chief Marketing Officer for Courion Corporation, an enterprise security software company, as CMO at Presstek, a $300M manufacturer and Onyx Software, a public $60M CRM enterprise software company.  Chambers was also stationed in Tokyo, Japan  as Senior Partner, Ogilvy and Mather and  President, OgilvyInteractive, Asia/Pacific.

Executive Marketing Experience

• Chief Marketing Officer, Courion Corporation
• Chief Marketing Officer, Presstek
• Chief Marketing Officer, Onyx Software
• VP Marketing, Authoria Inc.
• VP Americas Marketing, Parametric Technologies Corporation
• President, OgilvyInteractive Asia/Pacific & Senior Partner, Ogilvy & Mather

Phyllis Levy
Product/service/process development; food industry; consumer healthcare; creative branding & marketing strategies; entrepreneurial & corporate B2C/B2B

Phyllis Savar Levy's 25 years of experience in both the corporate and the entrepreneurial arenas informs her unique ability to develop new product lines, revamp struggling brands and help business of all types and sizes plan for profitable growth. She led the development of multiple innovative products and services at Fortune 500 firms such as Campbell Soup, Kraft, Johnson & Johnson, GlaxoSmithKline, and ARAMARK, as well as at smaller ones like NutriSystem and Zany Brainy. Phyllis’ expertise in the food, pharmaceutical, and general consumer packaged goods industries, in particular, is second to none, and her innovative thinking has led to hundreds of millions of dollars in sales for companies who have relied on her consulting, entrepreneurial and executive skills. She also enjoys her ongoing work as a marketing educator and international MBA student advisor.

Executive Marketing Experience

• VP Workplace Solutions (Business Dining), ARAMARK
• VP Product Development, NutriSystem
• Executive Director, New Products, Johnson & Johnson
• VP Marketing, Zany Brainy
• General Manager, New Ventures Group, Campbell Soup Company

Ken Hilderhoff
Market positioning & brand awareness strategies; senior level marketing & sales; marketing team development; strategic partnerships & acquisitions; customer retention

Ken Hilderhoff has more than 25 years of diversified senior level experience in marketing, sales and general management at the national and global level. His unique experience as an entrepreneur, working with both Fortune 100 companies and mid-size companies, has translated to immediate success for every business that he has been part of. Ken's new strategies and innovative solutions have more than double the revenues of many new businesses. At Mead Corporation, Ken held P&L responsibilities for over $150 million. As a certified business advisor, he has helped more than 30 CEOs overcome the special challenges posed by today’s market environment.

Executive Marketing Positions:

• CEO/Owner, Premier Marketing Resources
• Corporate VP, Bingham Enterprises (Subsidiary of Rheinhart Industries)
• Senior VP, Sales and Marketing, Diamond Holding (Subsidiary of Pamarco Global Technologies)
• Executive VP/COO, IVA, Ltd.
• Executive VP/COO, Supply One Corporation
• VP, Mead Corporation/Paper Division

Judson Phillips
Technology Startups; Enterprise and Internet Software; SaaS / Cloud Solution Providers

Judson Phillips has more than 20 years of experience in a variety of marketing, sales, and project management roles for large and emerging growth organizations. He specializes in defining and executing go-to-market strategy, developing effective marketing campaigns, and creating compelling sales enablement tools for early stage technology companies with complex technology solutions. Phillips has held executive marketing and consulting management positions at numerous emerging software organizations that were successfully acquired by publicly traded companies, including Reveille Software, Advectis, Inc., ViaFone and 2order.com. He has also held project management and technical sales positions at Lanier Worldwide, Borland International and Home Depot.

Executive Marketing Positions:

• VP Marketing, Reveille Software
• VP Marketing, Advectis (acquired by Xerox)
• Director Product Marketing, Silas Technologies
• Director Pre-Sales Consulting, 2order.com (acquired by Primus Knowledge Systems)

Richard Browne
Packaged & Durable Consumer & Industrial Goods; Retail and E-Commerce Business Growth; B2B/B2C Brand & Product Management; Acquisition Strategies

Richard Browne delivers growth and profit expansion using a tool kit of proven processes, including DBS Strategic Planning Process, StageGate tmproduct development and commercialization process, and Price Waterfall Optimization.  By focusing on the needs of the end customer and the channel, he develops strategies tied to a solid execution plan. Browne has used strategic alliances and partnerships, brand clarification and repositioning, trade and user awareness and promotional strategies, and channel penetration strategies to grow businesses in North America, Europe and Asia. His distinguished 30-year career includes global marketing leadership success stories at Danaher, Stanley, and DeWalt/Black & Decker.

Executive Marketing Positions:

• Vice President, Marketing, Danaher, Gilbarco Veeder-Root
• Vice President, Global Marketing, Dispensers, Danaher, Gilbarco Veeder-Root
• Vice President, Marketing and Engineering, Outdoor Technologies Inc.
• Canadian Sales & Marketing Manager, Black & Decker Inc.
• Director of Global Marketing, The Stanley Works

Rex Bull
Information Technology; Telecommunications; Transportation

Rex Bull drives and defines marketing strategy and tactics for small-to-midsize companies and Fortune 50 corporations. Bull has more than 20 years of experience worldwide in the telecommunications and high-tech industries, specializing in market strategy, product positioning, marketing mix optimization, lead generation, and product management. Highlights include directing worldwide marketing initiatives for the Airline Operations business unit of Navitaire, developing new marketing strategies for software company SoloMio, and expanding ViAir's leading position in the wireless applications and infrastructure space.

Executive Marketing Positions:

• Product Line Marketing Executive, Navitaire, Inc.
• Vice President of Marketing and Product Management, SoloMio Corporation
• Executive Vice President of Marketing and Operations, ViAir, Inc.
• Senior Vice President of Worldwide Marketing, Concur Technologies, Inc.
• Sr. Director Marketing and Product Management, Ameritech Corporation

Clay Spitz
Consumer and Business Services; Retail

Clay Spitz is known as a master of measurement, with specific expertise in developing and leading cost efficient growth initiatives for service companies -- an expert at driving demand generation programs with a keen focus on such critical marketing metrics as cost per lead and cost per sale. Spitz's other strengths include developing and leading cost-efficient growth initiatives for service companies, the exploitation of multiple media channels, and marketing and management of national sales teams.

Executive Marketing Positions:

• Vice President of Marketing and Advertising, Cable Lock (Olshan Foundation Solutions)
• Vice President of Vertical Markets, TeleCheck
• Vice President of Marketing, Terminix International

Sharon Fortmeyer-Selan
Technology Hardware and Software; Energy; Professional Services

Renowned as a "big-picture" thinker and adept at identifying opportunities and transforming emerging markets into tangible businesses, Sharon Fortmeyer-Selan has enjoyed 30 years of success in new market development and product management, specializing in information technology, communications, financial, energy and commodities sectors. Her achievements included taking SunGard energy from a $10 million loss to $10 million in profit in just 18 months. Sharon has also guided the branding, product launch, channel development and the search for capital for 20 different startups.

Executive Marketing Positions:

• Senior Vice President, Energy and Commodities Marketing, SunGard
• Fractional CMO/VP Mktg, mobile application, streaming media, clinical and security startups, Agile Marketing Group
• Senior Director, Solutions Marketing, Compaq
• Assistant Vice President, Global and European Marketing, NCR and AT&T

Jim McDonald
Retail; Telecom; Technology; Hospitality; Wellness; Loyalty; Direct Response; Sports Marketing; Mobile Wallet

A marketing and advertising hybrid talent, Jim McDonald is a blend of equal parts business planning/ROI discipline, old-fashioned retailing moxie and dynamic creativity, which he wields to build brand differentiation and incremental sales and profits. He has extensive experience in the telecommunications industry, notably as Chief Brand and Marketing Office at RadioShack Corporation,  where his responsibilities included the production of the first television commercial filmed on the International Space Station. He also created Chevron's "Simply Smart" Techron campaign while working for Young & Rubicam.

Executive Marketing Positions:

• CMO, Wildcard Network
• CMO, Pocket Communications
• CMO, Bally Total Fitness Corporation
• CMO, RadioShack Corporation
• Senior VP, Group Account Director, Young & Rubicam, NY and San Francisco

Susan Morgan
Technology Start-ups, Energy, and Professional Services

Susan Morgan has more than 25 years of diversified marketing and consulting experience, specializing in oil & gas, international marketing, product marketing, research, strategy, and sales. Morgan helps high-tech and energy startup companies develop their products and pricing catalogs, and is also skilled at international marketing, product marketing, strategy and sales. Her success stories have included tripling revenues for both Seismic Reservoir 2020 and Earth Decision, doubling Schlumberger's revenue and boosting Cap Gemini's revenue from $175 million to more than $650 million in only three years.

Executive Marketing Positions:

• Senior VP of Product Marketing, Paradigm
• Senior VP of Marketing, Earth Decision
• Director of Technical Consulting, Schlumberger
• Director of Strategic Planning, Oceaneering International, Inc.
• VP of Marketing and Communications, Cap Gemini

Ricky Holloman
Technology Start-ups; Energy; Industrial Firms

Ricky Holloman leverages his skills in the fields of  strategy development, marketing, business development, and technology capabilities in helping companies market their technology, energy and industrial applications. In his 30-year career Holloman has performed critical leadership positions for companies such as Expro Group, PowerWell Services and Halliburton Energy Services, which he helped grow from $125 in revenue to $280 million. He also specializes in post-acquisition integration management and global business development strategies.

Executive Marketing Positions:

• Vice President, Marketing and Technology , Well Testing, Expro Group
• Vice President , Strategic Marketing, Global Business Development, and Technology, PowerWell Services
• Global Marketing Manager, Testing PSL, Halliburton

Matthew Benner
Financial Services; Telecom; Internet Hosting; Energy

Matthew Benner's strengths include innovative problem solving, customer insight, and organizational development and motivation for the financial services, telecom, Internet hosting and energy industries. An expert at international retail and commercial branding and marketing who also specializes in large-scale business acquisition and integration strategy, Benner helped direct Barclays Bank's $5.5 billion acquisition and integration of South Africa’s largest bank, ABSA. He also led marketing and product management at The Planet, a $160 million Internet hosting business, and directed P&L and strategy for Reliant Energy's retail business.

Executive Marketing Positions:

• Senior Vice President, The Planet
• Senior Vice President of Retail, Reliant Energy
• Director of Marketing/CMO, Barclays Bank, PLC
• Senior Vice President, Fidelity Investments
• Vice President, AT&T Consumer & Small Business
• Category Manager, Kraft Foods
• Brand Management, Procter & Gamble

Greg Spindler
Technology Startups, Turnarounds, Telcom, IT and Business Services, Channel & Partner Development

Greg Spindler is a high impact marketing and business development professional with proven ability to create effective strategies and actualize development for organizations ensuring integrated commercial success. Continual professional development in both domestic and international markets culminating in a unique ability to identify issues, formulate plans and implement with decisive action. A builder by nature: accomplished in crafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives. Greg has a passion for helping mid size companies realize their vision and align their resources for growth and profitability.

Executive Marketing Positions:

• VP Marketing, InteCom Inc.
• VP Sales and Marketing, Skyflow Inc.
• VP Marketing and Business Development, 5by5 Networks Inc.
• VP Marketing and Business Development, TelCom Training Corporation
• Director of Marketing Asia Pacific (Singapore), Nortel Networks

Kenni Driver
Technology, Education, Entertainment, Publishing and Emerging Markets

With more than 20 years of marketing experience, Kenni Driver is known for working well with teams and delivering innovative approaches to publicity and promotions that translate into increased sales. Her strengths include strategy, product and content marketing, messaging, branding, public relations and social media. Her depth of knowledge includes many years in the entertainment and education software industry. In addition to her work with Chief Outsiders and her executive marketing experience with numerous successful companies, she also owns and operates her own public relations consultancy and serves on the boards of several not-for-profit organizations.

Executive Marketing Positions:

• CEO, Driver Public Relations
• Vice President Marketing, 7th Level
• Vice President Marketing, istation
• Director Marketing, JP Mobile, Inc.
• Director Product Marketing and Training, Mobileware Corp.
• Director Product Marketing and Training, Micrografx (now part of Corel)
• Director Marketing, Wordware Publishing

Charles Born
Technology Hardware and Software; Professional Services; SaaS and Cloud Platforms; CRM/Call Center and eCommerce/Payment Platforms; Analytics/Reporting/Recording

Charles Born has a 30-year track record of success in the development and implementation of marketing strategies and business models that grow sales revenues for fast growth and Fortune 1000 global companies alike. By positioning companies like Nortel, Clarify, Amdocs, NICE, Plimus and BlueSnap to create new market categories or expand existing ones, he has leveraged his pragmatic approaches to build brands, facilitate turnarounds and accelerate growth while building organizational alignment across internal stakeholders. Born has decades of experience building strong marketing and sales alignment. His marketing solutions create a dialog with B2B and B2C consumers and establish value.

Executive Marketing Positions:

• CMO – BlueSnap, Inc
• CMO – Plimus, Inc.
• VP Corporate Global Marketing /CMO – NICE Systems, Inc.
• Vice President Global Marketing – Amdocs, Inc.
• Marketing Director – Amdocs CRM Division
• Director - eBusiness Marketing – Nortel
• Director – Solutions Marketing – Clarify, Inc.

Atul Minocha
Results-oriented B2B & B2C strategic marketer in a broad range of industries

Atul Minocha is a strategic marketer with proven expertise in marketing makeover across a broad range of industries and geographies. He achieves these goals by focusing on the end-customer and integrating this with his expertize in brand positioning, pricing, channel management and product management. He believes sustained marketing success for an organization is achieved when the entire organization understands the marketing message and when the marketing function integrates well with other functions within an organization. Atul has experience in automotive, industrial, medical equipment and devices, technology, services, hospitality, clean energy and financial services industries. He has lived and worked in Asia, Europe and the Americas. In addition to being a CMO at Chief Outsiders, Atul teaches marketing and other business courses at a liberal arts college in Lake Tahoe.

Executive Marketing Positions:

• President, AuntMinnie.com
• VP & CMO, Kodak Health Imaging
• VP & CMO, Smith & Nephew Orthopedics
• General Manager, Covance Cardiac Safety Services
• Director of Product Management, Honeywell Automotive
• Senior Marketing Manager, Cummins Power Generation