Meet the Chief Outsiders CMO Team

Each of our Chief Marketing Outsiders (CMOs) have been a VP of Marketing at an operating company in the past. They understand the operational and financial implications of business to collaboratively define growth strategies and execute marketing plans. They'll work beyond the pretty pictures of marketing materials to focus on aligning your organization behind a market-based business strategy to profitably differentiate and grow your company.


Principals


Art Saxby

Art Saxby, Founder and Principal
Manufacturing, commodity and branded products

Art Saxby has secured a reputation as a "Mr Fix It" outsider for small to midsize companies. Saxby positions himself as the #2 marketer to the CEO, using his proficiency in finance and operations to help the company identify its original goals, develop plans to overcome obstacles, and achieve measurable profitability and success. Saxby's marketing and strategy success stories include his work for Hines Horticulture, Imperial Sugar, Frito-Lay, Kellogg's, Coca-Cola and Compaq/HP. His specialties include multi-channel marketing and advertising, branding and position strategies and implementation and change management.

Executive Marketing Positions:

  • VP of Marketing for Imperial Sugar Company
  • VP of Corporate Development, Sales and Marketing for Hines Horticulture

Write or call Art directly at: 281.610.1481 or Art@ChiefOutsiders.com



Pete Hayes

Pete Hayes, Principal
Technology and Professional Services

A technology and global channels marketing powerhouse, Pete Hayes possesses an impressive track record of proven success in global marketing, promotion, brand development and consulting with leading multinational technology businesses. Hayes has held executive marketing positions with Fortune 100 companies, managed $50 million budgets, and has given startups the executive management they needed to grow from first steps to over $1 billion in revenue. His technology and professional services skills have benefited AMD, SicolaMartin, IBM, E-mu Systems, Businessland and other dynamic companies.

Executive Marketing Positions:

  • Vice President, Global Integrated Marketing, Advanced Micro Devices (AMD)
  • Vice President, Strategic Services, SicolaMartin/Young & Rubicam
  • General Manager, SicolaMartin Interactive
  • Vice President, Worldwide Marketing, E-Mu Systems
  • Director, Global Marketing & Communications, Personal Software Products, IBM
  • Director, Marketing & Communications, Businessland, Inc.

Write or call Pete directly at: 512.923.6512 or Pete@ChiefOutsiders.com



Northeast


Slade Kobran

Slade Kobran
B2B, Business Services, Professional Services, SaaS

Slade Kobran is an innovative strategic marketing executive with a proven talent for elevating the visibility, performance and profitability of growth-minded organizations. Kobran achieves these goals through the expert orchestration of branding, lead generation, market development, new product launch, and external and internal communications. He is known for his ability to identify new customer markets, products and revenue streams that generate substantial profit.  Kobran's many hats have included Chief Marketing Officer; Vice President, Strategic Initiatives; Vice President, New Business Development & Marketing Services; and Vice President, Marketing with such market leaders as Infogroup, ADP and Dun & Bradstreet. 

Executive Marketing Experience

  • Chief Marketing Officer, Infogroup
  • Senior Vice President and Director of Global Marketing, Opinion Research Corporation
  • Vice President of Marketing, InfoUSA National Accounts
  • Vice President, Marketing, Planning and Business Development, ADP Time & Labor Management services
  • Vice President, Telesales and Channel Development, ADP Major Accounts
  • Vice President, New Business Development & Marketing Services, ADP Major Accounts

Write or call Slade directly at: 201.675.9157 or SKobran@ChiefOutsiders.com



Joseph Grace

Joe Grace
Direct-to-Consumer Marketing Specialist 

Joe Grace's portfolio as a strategic problem solver and marketing innovator boasts an impressive roll call of major consumer health and wellness brands overt the past 20 years, including Medscape, Perricone MD Cosmaceuticals, and even the legendarily successful Suzanne Somers' ThighMaster campaign. He pioneered the use of multi-channel direct marketing programs in growing these healthcare business, and as Head of Online Marketing at WebMD he boosted that company to its current status as the #1 destination for eHealth information and resources.

Executive Marketing Positions:

  • Partner, Health Marketing Partners
  • SVP, Head of Marketing, WebMD and Medscape
  • Marketing Strategist, Perricone MD Cosmaceuticals
  • Co-Founder and COO, Suzanne Somers' ThighMaster Company

Write or call Joe directly at: 203.247.0796 or JGrace@ChiefOutsiders.com



Marshall Perez

Marshall Perez
Medical Devices Starts-ups and Growth Companies

Marshall Perez brings more than 25 years of experience to the medical devices industry as a top executive and innovative developer of new medical device companies. Perez puts short-term strategies to work in the service of long-term strategic outlooks to help these companies introduce new technologies and get them embraced by the health and medical community  and consumers alike. He provides objective analysis, creative innovation, and critical thinking along with the hands-on mentoring and team building necessary to help address the business's growth demands.

Executive Marketing Positions:

  • Partner BDO/CMO, Chief Outsiders LLC
  • Principal/Founder, Marshall Squared Consulting 
  • Principal/Founder, M Squared Distribution
  • SVP/CMO/CSO/BDO, Biomet Spine Trauma and Sports Medicine
  • CEO/Founder, Medicrea USA

Write or call Marshall directly at: 570.689.7451 or MPerez@ChiefOutsiders.com



Sue Cyliax

Sue Cyliax
Growing Brands, Increasing Shelf Space and Share in Consumer Channels

Sue brings a highly successful track record of building brand equity and value, developing and executing plans which accelerate growth, turning around under-performing businesses, integrating acquisition candidates, identifying and capitalizing on new product and market opportunities and business divestiture. She’s delivered results for top brands in mass, specialty retail, wholesale, educational, art/craft, office products and direct to consumer channels.

Executive Marketing Experience

  • Vice President, Brand Marketing, Carson-Dellosa Publishing
  • Director of Licensing and Brand Initiatives, Crayola Brand, Binney & Smith
  • Director of Marketing, Crayola Brand, Binney & Smith
  • Director of Marketing, Hunt Corporation

Write or call Sue directly at: 267.880.0695 or SCyliax@ChiefOutsiders.com



Todd Chambers

Todd Chambers
Interactive/social marketing programs & strategies; brand development & positioning; public relations; marketing automation; advertising; enterprise technologies

Todd Chambers brings many years of experience and internationally-recognized achievement to the Chief Outsiders team. Chambers utilizes his broad background in branding, marketing and advertising to help a wide range of clients position themselves for success domestically and abroad. He is especially expert in the development and implementation of interactive and social media for businesses. His professional history includes positions as Chief Marketing Officer for Courion Corporation, an enterprise security software company, as CMO at Presstek, a $300M manufacturer and Onyx Software, a public $60M CRM enterprise software company.  Chambers was also stationed in Tokyo, Japan  as Senior Partner, Ogilvy and Mather and  President, OgilvyInteractive, Asia/Pacific.

Executive Marketing Experience

  • Chief Marketing Officer, Courion Corporation
  • Chief Marketing Officer, Presstek
  • Chief Marketing Officer, Onyx Software
  • VP Marketing, Authoria Inc.
  • VP Americas Marketing, Parametric Technologies Corporation
  • President, OgilvyInteractive Asia/Pacific & Senior Partner, Ogilvy & Mather

Write or call Todd directly at: 508.341.4040 or tchambers@chiefoutsiders.com



Phyllis Levy

Phyllis Levy
Product/service/process development; food industry; consumer healthcare; creative branding & marketing strategies; entrepreneurial & corporate B2C/B2B

Phyllis Savar Levy's 25 years of experience in both the corporate and the entrepreneurial arenas informs her unique ability to develop new product lines, revamp struggling brands and help business of all types and sizes plan for profitable growth. She led the development of multiple innovative products and services at Fortune 500 firms such as Campbell Soup, Kraft, Johnson & Johnson, GlaxoSmithKline, and ARAMARK, as well as at smaller ones like NutriSystem and Zany Brainy. Phyllis’ expertise in the food, pharmaceutical, and general consumer packaged goods industries, in particular, is second to none, and her innovative thinking has led to hundreds of millions of dollars in sales for companies who have relied on her consulting, entrepreneurial and executive skills. She also enjoys her ongoing work as a marketing educator and international MBA student advisor.

Executive Marketing Experience

  • VP Workplace Solutions (Business Dining), ARAMARK
  • VP Product Development, NutriSystem
  • Executive Director, New Products, Johnson & Johnson
  • VP Marketing, Zany Brainy
  • General Manager, New Ventures Group, Campbell Soup Company

Write or call Phyllis directly at: 856.770.9400 or plevy@chiefoutsiders.com, also read my blog



Andrea McKenna

Andrea McKenna
Retail, food, entertainment, franchise marketing expert

Andrea has extensive experience delivering profitable sales and growth for mid-size to fortune 100 companies. She has expertise in strategic planning, retail and on-line marketing, franchising, traditional media, social media, analytics assessment, and public relations. Andrea has led companies in rethinking and leveraging their equities, and repositioning the businesses to be relevant and compelling in an evolving environment with intense competition. These efforts delivered substantial increases in sales, traffic, and customer satisfaction for Friendly’s Ice Cream, Talbots, Hoyts Cinemas, and Dunkin’ Donuts.

Executive Marketing Experience

  • EVP, Chief Marketing Officer, Friendly’s Ice Cream
  • Council Member, Gerson Lehrman Group
  • SVP Marketing & Catalog Development, Talbots
  • SVP Group Media Director, Hill, Holliday, Connors, Cosmopulos, Inc.
  • VP Marketing, Hoyts Cinemas Corporation
  • Director of Advertising & Sales Promotion, Dunkin’ Donuts

Write or call Andrea directly at: 617.320.0332 or amckenna@chiefoutsiders.com.



Yvonne Brown

Yvonne Brown
Growth catalyst for technology companies. Mobile and wireline telecommunications. Enterprise software.

With over 25 years’ experience in global technology marketing and business development, Yvonne Brown offers a powerful blend of analysis, strategy, branding, communications, operational and prospecting capabilities to help companies grow to the next level.

Yvonne is a skillful advisor with a remarkable ability to put her finger on the issue. She knows how to ask the right questions to uncover what is actually happening, and then make an accurate business diagnosis. Successful at developing strategies to steer organizations into new markets and stimulate existing markets, Yvonne has a proven ability to understand market direction, to identify new business opportunities and outline product requirements. A strategic thinker who rolls up her sleeves to execute creatively and efficiently, Yvonne is just as skilled at crafting differentiated value propositions and building brand strategies as she is implementing programs that increase organizational awareness and market share. Fluent in English, Spanish and French, conversational in Portuguese.

Executive Marketing Experience

  • President, Volny Consulting
  • VP Strategic Initiatives, VP Market Development, VP Business Development, PowerTrunk Inc.
  • VP Marketing, Comverse Inc
  • Director of Marketing, Staffware

Write or call Yvonne directly at: 617.489.9666 or ybrown@chiefoutsiders.com.



Andrea C. Levine

Andrea C. Levine
Driving top and bottom line growth for consumer and business-to-business companies across industries

Andrea Levine is a dynamic marketing and business strategist and customer-centric leader, with broad experience spanning global markets across the energy, financial services, travel, retail and media industries as well as not-for-profits and emerging technologies. Andrea has an extensive background in break-through problem solving, profit and market share improvement, brand development, new business model creation, turnaround experience, and talent recruitment and team building. She is known as a pragmatic strategist and change agent – which means she 'gets stuff done'. Andrea has held a number of key positions at Fortune 50 companies, including American Express, Hess Corp and The Arbitron Company.

Executive Marketing Experience

  • Managing Director (MIR Partners)
  • Head of Marketing – Growth Businesses (Hess Corp)
  • Head of Marketing & Product Development (Hess Corp)
  • Managing Partner (New Horizons)
  • Vice President, Global Strategic Marketing (American Express)
  • Vice President, Global Interactive Channels (American Express)

Write or call Andrea directly at: 201.410.1713 or alevine@chiefoutsiders.com.



Robert Anstine

Robert Anstine
Industrial and Consumer Products, Food, Beverage and Consumer Packaging.

Bob is a catalyst who leads organizations that seek to be more customer-focused.  He creates value through a rigorous, disciplined strategic planning process that generates innovative, business-building solutions that sustain long-term customer relationships and sales success.  Bob has a unique combination of consumer products and packaging experience across multiple levels of the supply chain, developing and delivering successful strategic marketing plans.  He is skilled at expanding businesses and brands into adjacent industry segments and complementary product categories. He has accelerated new product development and market launches through a streamlined stage gate process. He has implemented comprehensive sustainable packaging programs among manufacturers and customers.  He develops, manages and motivates diverse cross-functional high performing teams that overcome barriers and deliver results on time and on budget.  During his career he has held positions of increasing responsibility at Sabert Corporation, International Paper, Nabisco, Kraft Foods and Nestle.  He has completed marketing strategy consulting projects with Tetley Tea/Eight O’Clock Coffee and Gibson Guitars.

Executive Marketing Experience

  • VP Marketing Sabert Corporation
  • VP Marketing & Business Development, Shorewood Packaging, a business of International Paper
  • VP Marketing International Paper Consumer Packaging Business
  • Director of Marketing Nabisco Foodservice Business

Write or call Bob directly at: 609.785.5315 or ranstine@chiefoutsiders.com.



Midwest


David Vroom

David Vroom
Manufacturing consumer goods (durable/non-durable), market expansion, acquisitions

David Vroom is a senior marketing executive and innovator with proven talent to drive growth and improve profit. He brings an exceptional record of growing stagnant business segments and creating new ones. He combines savvy strategic business sense, creative business insights and sound successful plans. Dave has guided numerous successful marketing programs including: positioning, branding, promotion, segmentation, new product development and lead generation. Vroom can help you generate growth with your existing team and help work with your team to establish your company as the thought leader in your industry. He has applied his skills in executive positions with Kellogg’s, Brunswick, Procter & Gamble, Sargento Foods and Pactiv/Reynolds.

Executive Marketing Experience

  • Senior Vice President and General Manager, Sargento Foods Inc
  • Vice President Business Development, Pactiv/Reynolds Group Holdings Ltd.
  • Vice President Marketing and Business Development, Brunswick Corporation
  • Vice President Global Marketing, Kellogg’s Company
  • Vice President Convenience Foods and New Products, Kellogg’s Company
  • Brand Management, Procter & Gamble Company

Write or call David directly at: 920.918.0881 or dvroom@chiefoutsiders.com.



dennis small

Dennis Bailen
Manufacturing, Consumer Products, B2B and B2C Brand Definition and Development. Strategic Positioning and Growth Path Identification. Marketing Plans. Integrated Communication Campaigns. Internal Alignment Strategies and Programs.

Dennis Bailen is a marketing change agent. Bailen has over 25 years of experience defining brand strategies and developing integrated marketing programs. Bailen's belief is that effective branding and marketing should be both a potent competitive weapon AND an internal unifying force. He has developed successful strategies and programs in aerospace, electronics, automotive, construction, industrial manufacturing and for a variety of consumer companies and products including Scotts Miracle Gro, and Blue Cross Blue Shield of Florida. He is a proven leader and team player with the ability to direct and complement internal marketing departments and outside agencies.

Executive Marketing Experience

  • Vice President, CMO, Pep Boys
  • COO/CMO Windward Builders
  • CMO Century Fasteners & Pumps
  • Vice President, CMO, Kobacker Corporation
  • Sr. Vice President, Strategic Services, Arnold Communications

Write or call Dennis directly at: (847) 207-5544 or dbailen@chiefoutsiders.com.



Southeast


Tom McCrary

Tom McCrary
Consumer Products/Services; Professional/Financial Services; Hospitality and Travel; Energy

Tom McCray's experience in the consumer products/services, professional/financial services, hospitality, travel and energy industries has guided numerous companies' marketing strategies, processes and execution, from branding and positioning to organizational transformation. McCrary's specializes in target marketing/CRM, product/service lifecycle marketing, field marketing and sales, as well as creative process management. He also aids new, young or partner companies with their marketing planning and implementation. McCrary has applied his skills in executive positions with NRG/Reliant Energy, WhatWorks and Pro Staff, orchestrating ProStaff's first company-wide positioning and branding effort.

Executive Marketing Positions:

  • Senior Marketing Director, NRG/Reliant Energy
  • Vice President, Operations, Marketing and Business Strategy, WhatWorks
  • Vice President, Marketing (CMO), Pro Staff
  • Vice President, Marketing (CMO), Northeast Savings
  • Senior Marketing Director, Embassy Suites Hotels

Write or call Tom directly at: 214.931.9525 or TMcCrary@ChiefOutsiders.com



Barbara Fowler

Barbara Fowler
B2B Marketing, Professional Services, Education Technology, Global Markets

Barbara Fowler has achieved worldwide acclaim for her expertise in developing sales and marketing organizations and delivering results. She has developed an implemented global business strategies for international markets in a variety of European, Asian, Central American and South American countries. Equally conversant in sales and marketing disciplines, Fowler's skill set includes sales and marketing synchronization, family business turnaround techniques and the establishment of team-based best practices within and among departments and partners. She also specializes in strategy development, sales analytics, leadership coaching, product development and compensation systems.

Executive Marketing Positions:

  • Vice President, International Insurance, Prudential International Insurance
  • Vice President, Field Training and Development, International Insurance
  • Vice President, Chief Marketing Officer, Prudential Seguros, Argentina
  • Vice President, Chief Marketing Officer and Senior Advisor, Pramerica Poland

Write or call Barbara directly at: 908.956.4529 or BFowler@ChiefOutsiders.com, also read my blog



Richard Browne

Richard Browne
Packaged & Durable Consumer & Industrial Goods; Retail and E-Commerce Business Growth; B2B/B2C Brand & Product Management; Acquisition Strategies

Richard Browne delivers growth and profit expansion using a tool kit of proven processes, including DBS Strategic Planning Process, StageGate tmproduct development and commercialization process, and Price Waterfall Optimization.  By focusing on the needs of the end customer and the channel, he develops strategies tied to a solid execution plan. Browne has used strategic alliances and partnerships, brand clarification and repositioning, trade and user awareness and promotional strategies, and channel penetration strategies to grow businesses in North America, Europe and Asia. His distinguished 30-year career includes global marketing leadership success stories at Danaher, Stanley, and DeWalt/Black & Decker.

Executive Marketing Positions:

  • Vice President, Marketing, Danaher, Gilbarco Veeder-Root
  • Vice President, Global Marketing, Dispensers, Danaher, Gilbarco Veeder-Root
  • Vice President, Marketing and Engineering, Outdoor Technologies Inc.
  • Canadian Sales & Marketing Manager, Black & Decker Inc.
  • Director of Global Marketing, The Stanley Works

Write or call Richard directly at: 704.312.2181 or RBrowne@ChiefOutsiders.com, also read my blog



Inga Broerman

Inga Broerman
B2B, SaaS, Software & Technology, Nonprofit, Demand Generation, Data, Analytics & ROI, Social Media, Marketing & Sales Alignment, Sales Enablement, Product Marketing, Closed – Loop Marketing

As a B2B and Nonprofit marketer, Inga has specialized in developing, implementing and optimizing marketing strategies that drive bottom line results for growth-oriented, as well as Fortune 500, firms. Her approach to building marketing strategies for companies across diverse industries, including Vocus, GuideStar, Deltek, Siemens Healthcare and IKON Office Solutions (now Ricoh North America) has focused on blending new and emerging technologies including digital and social media, marketing automation, big data and marketing analytics with traditional approaches such as PR, Thought Leadership, advertising and events to cost efficiently drive sales effectiveness, revenue and customer satisfaction. Her pragmatic, diplomatic and goal oriented approach has allowed her to span all areas of an organization and unify stakeholders behind clear, achievable objectives and effectively drive results.

Executive Marketing Positions:

  • Vice President of Marketing, Deltek Inc.
  • Vice President of Marketing, GuideStar USA
  • Vice President of Marketing, Vocus, Inc.
  • Director of Customer Communications, Interactive Media, Siemens Healthcare
  • Senior Marketing Manager, Internet & Intranet, IKON Office Solutions (now Ricoh North America)

Write or call Inga directly at: 202.705.9692 or ibroerman@chiefoutsiders.com



Southwest


Rex Bull

Rex Bull
Information Technology; Telecommunications; Transportation

Rex Bull drives and defines marketing strategy and tactics for small-to-midsize companies and Fortune 50 corporations. Bull has more than 20 years of experience worldwide in the telecommunications and high-tech industries, specializing in market strategy, product positioning, marketing mix optimization, lead generation, and product management. Highlights include directing worldwide marketing initiatives for the Airline Operations business unit of Navitaire, developing new marketing strategies for software company SoloMio, and expanding ViAir's leading position in the wireless applications and infrastructure space.

Executive Marketing Positions:

  • Product Line Marketing Executive, Navitaire, Inc.
  • Vice President of Marketing and Product Management, SoloMio Corporation
  • Executive Vice President of Marketing and Operations, ViAir, Inc.
  • Senior Vice President of Worldwide Marketing, Concur Technologies, Inc.
  • Sr. Director Marketing and Product Management, Ameritech Corporation

Write or call Rex directly at: 512.633.8314 or Rex@ChiefOutsiders.com



Clay Spitz

Clay Spitz
Consumer and Business Services; Retail

Clay Spitz is known as a master of measurement, with specific expertise in developing and leading cost efficient growth initiatives for service companies -- an expert at driving demand generation programs with a keen focus on such critical marketing metrics as cost per lead and cost per sale. Spitz's other strengths include developing and leading cost-efficient growth initiatives for service companies, the exploitation of multiple media channels, and marketing and management of national sales teams.

Executive Marketing Positions:

  • Vice President of Marketing and Advertising, Cable Lock (Olshan Foundation Solutions)
  • Vice President of Vertical Markets, TeleCheck
  • Vice President of Marketing, Terminix International

Write or call Clay directly at: 832.444.7318 or Clay@ChiefOutsiders.com



Sharon Fortmeyer

Sharon Fortmeyer-Selan
Technology Hardware and Software; Energy; Professional Services

Renowned as a "big-picture" thinker and adept at identifying opportunities and transforming emerging markets into tangible businesses, Sharon Fortmeyer-Selan has enjoyed 30 years of success in new market development and product management, specializing in information technology, communications, financial, energy and commodities sectors. Her achievements included taking SunGard energy from a $10 million loss to $10 million in profit in just 18 months. Sharon has also guided the branding, product launch, channel development and the search for capital for 20 different startups.

Executive Marketing Positions:

  • Senior Vice President, Energy and Commodities Marketing, SunGard
  • Fractional CMO/VP Mktg, mobile application, streaming media, clinical and security startups, Agile Marketing Group
  • Senior Director, Solutions Marketing, Compaq
  • Assistant Vice President, Global and European Marketing, NCR and AT&T

Write or call Sharon directly at: 713.560.2658 or Sharon@ChiefOutsiders.com



Jim McDonald

Jim McDonald
Retail; Telecom; Technology; Hospitality; Wellness; Loyalty; Direct Response; Sports Marketing; Mobile Wallet

A marketing and advertising hybrid talent, Jim McDonald is a blend of equal parts business planning/ROI discipline, old-fashioned retailing moxie and dynamic creativity, which he wields to build brand differentiation and incremental sales and profits. He has extensive experience in the telecommunications industry, notably as Chief Brand and Marketing Office at RadioShack Corporation,  where his responsibilities included the production of the first television commercial filmed on the International Space Station. He also created Chevron's "Simply Smart" Techron campaign while working for Young & Rubicam.

Executive Marketing Positions:

  • CMO, Wildcard Network
  • CMO, Pocket Communications
  • CMO, Bally Total Fitness Corporation
  • CMO, RadioShack Corporation
  • Senior VP, Group Account Director, Young & Rubicam, NY and San Francisco

Write or call Jim directly at: 210.213.4114 or JMcDonald@ChiefOutsiders.com



Susan Morgan

Susan Morgan
Technology Start-ups, Energy, and Professional Services

Susan Morgan has more than 25 years of diversified marketing and consulting experience, specializing in oil & gas, international marketing, product marketing, research, strategy, and sales. Morgan helps high-tech and energy startup companies develop their products and pricing catalogs, and is also skilled at international marketing, product marketing, strategy and sales. Her success stories have included tripling revenues for both Seismic Reservoir 2020 and Earth Decision, doubling Schlumberger's revenue and boosting Cap Gemini's revenue from $175 million to more than $650 million in only three years.

Executive Marketing Positions:

  • Senior VP of Product Marketing, Paradigm
  • Senior VP of Marketing, Earth Decision
  • Director of Technical Consulting, Schlumberger
  • Director of Strategic Planning, Oceaneering International, Inc.
  • VP of Marketing and Communications, Cap Gemini

Write or call Susan directly at: 713.628.5807 or Susan@ChiefOutsiders.com



Ricky Holloman

Ricky Holloman
Technology Start-ups; Energy; Industrial Firms

Ricky Holloman leverages his skills in the fields of  strategy development, marketing, business development, and technology capabilities in helping companies market their technology, energy and industrial applications. In his 30-year career Holloman has performed critical leadership positions for companies such as Expro Group, PowerWell Services and Halliburton Energy Services, which he helped grow from $125 in revenue to $280 million. He also specializes in post-acquisition integration management and global business development strategies.

Executive Marketing Positions:

  • Vice President, Marketing and Technology , Well Testing, Expro Group
  • Vice President , Strategic Marketing, Global Business Development, and Technology, PowerWell Services
  • Global Marketing Manager, Testing PSL, Halliburton

Write or call Ricky directly at: 713.213.6431 or Ricky@ChiefOutsiders.com



Matthew Benner

Matthew Benner
Financial Services; Telecom; Internet Hosting; Energy

Matthew Benner's strengths include innovative problem solving, customer insight, and organizational development and motivation for the financial services, telecom, Internet hosting and energy industries. An expert at international retail and commercial branding and marketing who also specializes in large-scale business acquisition and integration strategy, Benner helped direct Barclays Bank's $5.5 billion acquisition and integration of South Africa’s largest bank, ABSA. He also led marketing and product management at The Planet, a $160 million Internet hosting business, and directed P&L and strategy for Reliant Energy's retail business.

Executive Marketing Positions:

  • Senior Vice President, The Planet
  • Senior Vice President of Retail, Reliant Energy
  • Director of Marketing/CMO, Barclays Bank, PLC
  • Senior Vice President, Fidelity Investments
  • Vice President, AT&T Consumer & Small Business
  • Category Manager, Kraft Foods
  • Brand Management, Procter & Gamble

Write or call Matt directly at: 513.702.0090 or MB@ChiefOutsiders.com



Kenni Driver

Kenni Driver
Technology, Education, Entertainment, Publishing and Emerging Markets

With more than 20 years of marketing experience, Kenni Driver is known for working well with teams and delivering innovative approaches to publicity and promotions that translate into increased sales. Her strengths include strategy, product and content marketing, messaging, branding, public relations and social media. Her depth of knowledge includes many years in the entertainment and education software industry. In addition to her work with Chief Outsiders and her executive marketing experience with numerous successful companies, she also owns and operates her own public relations consultancy and serves on the boards of several not-for-profit organizations.

Executive Marketing Positions:

  • CEO, Driver Public Relations
  • Vice President Marketing, 7th Level
  • Vice President Marketing, istation
  • Director Marketing, JP Mobile, Inc.
  • Director Product Marketing and Training, Mobileware Corp.
  • Director Product Marketing and Training, Micrografx (now part of Corel)
  • Director Marketing, Wordware Publishing

Write or call Kenni directly at: 972.978.6455 or kdriver@chiefoutsiders.com



Beth Somplatsky-Martori

Beth Somplatsky-Martori
Profitably increasing share of packaged, durable and electronic consumer and industrial goods through brand, product & process innovation; Startup, mid-size and Fortune 100 companies

A strategic marketer, who operates at the nexus of technology, innovation and creativity, Somplatsky-Martori derives immense satisfaction from increasing businesses’ top and bottom lines through organic and acquisitive growth. She has specialized in differentiating brands, products, and pricing within the same category across multiple and complex distribution networks. Somplatsky-Martori is equally adept at product and brand management. She has guided numerous successful marketing programs including new product development, product life cycle management, positioning, branding, consumer and customer segmentation, traditional and new media, promotion, market research and analysis, and category management.

Executive Marketing Positions:

  • President/Founder SocialBiz Maven
  • Vice President of Marketing (CMO), Niagara Conservation Corporation
  • Vice President of Marketing, Overhead Door Corporation
  • Vice President of Retail Channel, Jacuzzi Whirlpool Bath
  • Vice President of Strategic Marketing, Compass Home
  • Sr. Director of Strategic Marketing, Philips Lighting Company

Write or call Beth directly at: 609.203.4588 or bsomplatsky@chiefoutsiders.com



Mary Doizé

Mary Doizé
B2B Software, SaaS, Start-ups, Fortune 500, HRMS, EdTech, and CRM Solutions

Mary Doizé possesses a solid track record in growing small-to-midsize and Fortune 500 businesses across a variety of domains including Human Capital, Customer Relationship Management, and Education Technology. With general management and marketing expertise, Mary ran a $40M P&L business for Sage Software, a major $2B software solutions firm, as VP/GM of Human Resource Management Solutions. Her roles across many functions within both small and large companies have afforded her to see businesses in a very holistic way, solving general business challenges through a combination of strategy and execution. She turned a declining, mature business into a growth engine with 15% year over year growth through divestiture, acquisition, new product development, effective marketing and alliances. Mary deployed a vast, multi-million dollar International solution for a $17B technology company as well. Mary also led a major branding initiative for a $130M Education Technology firm; bringing three companies together under one master brand.

Executive Marketing Positions:

  • Senior VP of Marketing & Alliances, GlobalScholar
  • Head of Product Management, Schoolnet
  • President & General Manager, Myriad Enterprises, Inc.
  • Vice President & General Manager, Sage Software
  • Director of Product Management, Powered

Write or call Mary directly at: 210.563.8388 or mdoize@chiefoutsiders.com



West


Charles Born

Charles Born
Technology Hardware and Software; Professional Services; SaaS and Cloud Platforms; CRM/Call Center and eCommerce/Payment Platforms; Analytics/Reporting/Recording

Charles Born has a 30-year track record of success in the development and implementation of marketing strategies and business models that grow sales revenues for fast growth and Fortune 1000 global companies alike. By positioning companies like Nortel, Clarify, Amdocs, NICE, Plimus and BlueSnap to create new market categories or expand existing ones, he has leveraged his pragmatic approaches to build brands, facilitate turnarounds and accelerate growth while building organizational alignment across internal stakeholders. Born has decades of experience building strong marketing and sales alignment. His marketing solutions create a dialog with B2B and B2C consumers and establish value.

Executive Marketing Positions:

  • CMO – BlueSnap, Inc
  • CMO – Plimus, Inc.
  • VP Corporate Global Marketing /CMO – NICE Systems, Inc.
  • Vice President Global Marketing – Amdocs, Inc.
  • Marketing Director – Amdocs CRM Division
  • Director - eBusiness Marketing – Nortel
  • Director – Solutions Marketing – Clarify, Inc.

Write or call Charlie directly at: 408.458.0268 or CBorn@ChiefOutsiders.com



Atul Minocha

Atul Minocha
Results-oriented B2B & B2C strategic marketer in a broad range of industries

Atul Minocha is a strategic marketer with proven expertise in marketing makeover across a broad range of industries and geographies. He achieves these goals by focusing on the end-customer and integrating this with his expertize in brand positioning, pricing, channel management and product management. He believes sustained marketing success for an organization is achieved when the entire organization understands the marketing message and when the marketing function integrates well with other functions within an organization. Atul has experience in automotive, industrial, medical equipment and devices, technology, services, hospitality, clean energy and financial services industries. He has lived and worked in Asia, Europe and the Americas. In addition to being a CMO at Chief Outsiders, Atul teaches marketing and other business courses at a liberal arts college in Lake Tahoe.

Executive Marketing Positions:

  • President, AuntMinnie.com
  • VP & CMO, Kodak Health Imaging
  • VP & CMO, Smith & Nephew Orthopedics
  • General Manager, Covance Cardiac Safety Services
  • Director of Product Management, Honeywell Automotive
  • Senior Marketing Manager, Cummins Power Generation

Write or call Atul directly at: 775.233.9922 or AMinocha@ChiefOutsiders.com



Our interim CMO services deliver part time marketing executives at reduced cost. We are unique in providing seasoned outsourced CMOs as marketing strategy consultants, all of whom are united in creating purpose-driven marketing solutions with profitable results. Definitely not your typical business marketing consultants.