Many business executives view marketing as an exercise in fluffy creative and promotion. We don’t. We believe marketing is a critical part of operations, that when approached rigorously, becomes the cornerstone of profitability and growth. Root causes of marketing-related problems are often twofold: 1) a lack of market-informed purpose and plans for the organization and 2) a lack of operational discipline in execution. Even when the CEO has articulated their vision and has built an organization capable of executing the mission, things can go wrong. Our Growth Gears™ market-driven approach assures that your vision is informed and supported by objective market-based perspectives, your company “story” and business objectives are complete and compelling, which then drives a highly metrical execution of go-to-market plans and priorities.
While every great vision is informed by gut instinct, every great and lasting organization is built on data-driven insight and a market-perspective. Chief Outsiders’ Growth Gears approach assures that each company’s unique mission is supported by customer, competitive and organizational insights. With this knowledge, a business moves quickly and confidently towards its goals with new market-based discipline and repeatable processes.
The foundation of great marketing and resulting business success is the distinctiveness, clarity and market-relevance of a company’s purpose. But "purpose" goes further than simply defining why the organization exists. It must include the market strategy, product strategy and value articulation based on the realities of the marketplace and the capabilities of the business. A company gains enormous advantage when it knows explicitly where it is going and how it will get there, which continually delivers a higher level of organizational effectiveness.
Go-to-market success requires careful alignment and organizational coordination with the company's strategic plans. Only then can promotional investments deliver results in the most efficient means possible. And with fully transparent objectives and measurement systems, the business stays in touch with successes and realignments to ensure marketing is repeatable, driving profitable growth.