Purpose-Driven Marketing for Profitable Growth
A root cause of marketing-related problems is often twofold: 1) a lack of market-informed purpose and plans for the organization and 2) a lack of operational discipline in execution. Even when the CEO has articulated their vision and has built an organization capable of executing the mission, things can go wrong. Our purpose-driven marketing approach assures that the vision is informed and supported by objective market insights, the company “story” and business objectives are complete and compelling, which then drives a highly metrical execution of go-to-market plans and priorities.
While every great vision is informed by gut instinct, every great and lasting organization is built on data-driven insight. Chief Outsiders’ purpose-driven marketing approach assures that each company’s unique mission is supported by customer, competitive and organizational insights. With this knowledge, a business moves quickly and confidently towards its goals.
The foundation of great marketing and resulting business success is the distinctiveness, clarity and relevance of a company’s purpose. But "purpose" goes further than simply defining why the organization exists. It must include the strategy, objectives and detailed plan to achieve its goals. A company gains enormous advantage when it knows explicitly where it is going and how it will get there, which ultimately delivers a higher level of organizational effectiveness.
Go-to-market success requires great alignment and organizational coordination with the company's strategic plans. Only then can promotional investments deliver results in the most efficient means possible. And with fully transparent objectives and measurement systems, the business stays in touch with successes and realignments to ensure marketing is driving profitable growth.
Purpose-driven marketing is Chief Outsiders' process for articulating the vision of the CEO into a strategy to profitably grow your business. It starts with your unique market insights. Upon this foundation, the strategic purpose of your company can be defined. This results in precise execution to solve marketplace challenges allowing you to realize the greatest return from your marketing investment.
The Purpose-Driven Marketing Model