If you’re a business that's short on marketing talent, you’ve likely experienced a number of growth-limiting challenges. Chief Outsiders provides part-time marketing executives to growth and mid-sized businesses for a fraction of the cost of hiring a full-time Chief Marketing Officer (CMO). And when we place a Chief Outsider with your company, you get access to the human capital of our entire executive marketing team by virtue of our peer review process.
The CEO should be the #1 marketing visionary for the company. Our job is to be your marketing right hand to help articulate and implement your market-based growth vision.
The Chief Outsider’s job is to translate the CEO’s growth vision and value proposition into an insightful, actionable and measurable strategic marketing plan that delivers results. We call our marketing executives Chief Outsiders, because they provide an external market-focused perspective along with the skills and experience to discuss and debate the business and financial implications of marketing and growth strategies.
Your Chief Outsiders outsourced CMO oversees the implementation of the plan including providing direction and guidance to agencies and the internal marketing team. All of our executives bring strong business and financial acumen and have experience in finance, operations, and sales. We develop business plans and marketing strategies that are backed up by great research, believable financials and align the entire organization.