Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Carol Eversen

A high impact marketing leader, Carol defines and executes strategies for companies navigating transformation and seeking to grow. Frequently engaged to deliver enhanced growth and profitability, she is adept at creating, activating and monetizing new products and services. Carol blends the combination of functional and leadership skills formed in blue chip companies with an action-oriented pragmatic mindset developed in start-up and mid-market experiences. A business strategist, martech expert and storyteller with a deep belief in delivering outstanding customer experiences, Carol leads teams to build client-driven solutions, expertly leveraging and optimizing digital channels to deliver growth.

The Four Mistakes Founder-Led Companies Make Building a Revenue Organization

Tue, Aug 11, 2026 | Posted by Carol Eversen

Executive Takeaways

The commercial function that got you to $10M–$15M was built for that stage. It doesn't automatically scale to the next one.
Most founders don't see the gap from the inside. Buyers will see it immediately.
Seven diagnostic signals reveal whether your revenue engine is built to scale — or just built for today.
The earlier you find the gaps, the less expensive they are to close.

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Are You Building a Business That's Ready to Scale - or Just a Business That Has Had Great Growth?

Mon, Jul 27, 2026 — Executive Takeaways The commercial function that got you to $10M–$15M was built for that stage. It doesn't automatically scale to the next one. Most founders don't see the gap from the inside. Buyers will see it immediately. Seven diagnostic signals reveal whether your revenue engine is built to scale — or just built for today. The earlier you find the gaps, the less expensive they are to close. There is a version of business success that feels like momentum but isn't quite there yet.

Your AI Search Playbook - 6 Moves to Reclaim Visibility and Demand

Tue, Feb 3, 2026 — Part 4 of our four-part series exploring how AI search is transforming visibility, SEO, and digital strategy - and what CEOs need to do now to stay competitive.

AI Search is Here – And it’s Reshaping the Buyer Journey

Tue, Dec 16, 2025 — Part 1 of our four-part series exploring how AI search is transforming visibility, SEO, and digital strategy - and what CEOs need to do now to stay competitive. Executive Takeaways Declining web traffic isn’t random - it’s a symptom of changing search behavior. AI search is already impacting over 25% of user journeys - and growing fast If you’re not being cited, you’re missing opportunities-period.

Sales Enablement and Support

Tue, Jun 9, 2020 — Part 6 of the series: A B2B CEO’s Guide to Navigating the COVID-19 Revenue Reality Your sales executive likely has a keen sense of what types of sales support materials traditionally have been helpful, and therefore has an opinion about sales support needs from marketing. But times have changed, and the playbook has been torn up. Given the times, the sales team simply can’t say with conviction that they truly understand exactly what sales support tools will help convince buyers to move forward. In our last blog, we talked about partnering between sales and marketing for lead generation and lead management optimization. Let’s explore how sales and marketing can partner to close more sales from those leads.

Lead Generation and Lead Management Across Sales and Marketing

Wed, May 27, 2020 — Part 5 of the series: A B2B CEO’s Guide to Navigating the COVID-19 Revenue Reality Have you ever heard sales blame marketing for bad leads and marketing blame sales for not acting on the leads they give? Those are common complaints from both functions. And there are usually aspects of both sides of the coin that are accurate. In our last blog, you hopefully learned from the examples of two businesses that realigned certain responsibilities in a way that created greater cross-functional accountability for sales.

The Sales and Marketing Accountability Paradigm Shift

Tue, May 5, 2020 — Part 2 of the series: A B2B CEO’s Guide to Navigating the COVID-19 Revenue Reality In a world that has struggled to make sense of the COVID-19 pandemic, you, too, are likely working to better understand the roles that your team members will play in the recovery.

Growth Insights for CEOs