Rich DePencier

Picture of Rich DePencier
A passionate brand-builder, Rich excels at leading and motivating teams to create innovative strategies and go-to-market plans for rapid growth. With a track-record of results across Fortune 200 and smaller entrepreneurial/tech companies, Rich builds brands that win consumers’ choices across multiple channels and platforms in North America, Asia, Europe, Middle East and Latin America. His specialties include building business plans, P&L, leadership, strategy, product innovation, full-stack digital marketing, consumer research, joint ventures, developing people and building high-performing teams.
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Recent Posts

Lead Generation and Lead Management Across Sales and Marketing

Lead Generation and Lead Management Across Sales and Marketing

Wed, May 27, 2020 | Posted by Carol Eversen

Part 5 of the series: A B2B CEO’s Guide to Navigating the COVID-19 Revenue Reality

Have you ever heard sales blame marketing for bad leads and marketing blame sales for not acting on the leads they give?  Those are common complaints from both functions. And there are usually aspects of both sides of the coin that are accurate. In our last blog, you hopefully learned from the examples of two businesses that realigned certain responsibilities in a way that created greater cross-functional accountability for sales.

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