Stijn Hendrikse

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Chief Outsiders Partner and fractional CMO Stijn Hendrikse specializes in transforming and strengthening growth strategies for marketing SaaS and cloud SaaS companies. His trailblazing career spans more than 20 years in both the United States and the Netherlands. Previously, he served as the CEO for SaaS Contact Center MightyCall, CMO and CRO for enterprise resource planning leader Acumatica, and is credited for leading Microsoft’s Product Marketing efforts to launch Office 365 and its global SMB marketing team. A global innovator invested in the future of the industry, he helped organize the largest ever Dutch Trade Mission to Silicon Valley.
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Recent Posts

How to Retain Customers and Develop Brand Advocates - Part 3

How to Retain Customers and Develop Brand Advocates - Part 3

Thu, Oct 10, 2019 | Posted by Paige Chadwick

Part 3 of 3: Winning Retention Marketing Strategies

Retention marketing isn’t meant to replace acquisition marketing, but to work alongside it as part of your growth strategy. The activities associated with retaining customers and/or increasing customer value through re-purchasing or up-selling products and services, is less expensive than acquisition marketing.

While you need both acquisition and retention marketing, you will get a better return from your investment in retention marketing and create customers for life.

In the previous blog post, we discussed how to develop a retention marketing program that specifically addresses the needs of your business. But are there proven retention marketing strategies or tactics that should be considered regardless?

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