“Efficient marketing requires a target, followed by a message that immediately resonates sufficiently to foster a conversation between two willing parties.” - David C. Baker
When that pithy sentence from marketing guru David Baker hit my email box in February, it rang true.
It’s very relevant for the companies I work with. They often find their sales growth is held back by one or more of these issues:
Fortunately, those issues are solvable, and we can get the business on the road to achieving its sales and profit goals.
By building a proactive, systematic Marketing & Sales Engine that puts Baker’s formula into practice.
Target is the first of Baker’s four crucial words, so our initial steps are:1. Define the company’s goals and objectives so we can align the marketing and sales initiative
We do Insights work because it multiplies the effectiveness of the execution and the ROI of the marketing and sales communications the company subsequently invests in.
That’s the proven process. If you want to follow that path, but realize that you can get to your goals faster with outside help, let’s schedule a time to talk.