Part Two: Aligning Priorities and Spending with the CEO and CFO
Part 1 of this article looked at best practices for determining optimal marketing spending levels. In part 2, we look at how marketing leaders need to align with the CEO and CFO on marketing spending priorities.
To help answer this question, I’ve turned to marketing strategy and budget expert Peter Mahoney, CEO of Plannuh, Inc. Peter has decades of experience managing marketing teams, strategy and budgets, including managing a $150M annual budget at Nuance. Peter started Plannuh in 2017 to address the pain and suffering companies experience managing marketing budgets and plans with disconnected tools.