Growth Insights for CEOs

Supercharging Your SWOT, Step Two: Activating Your SWOT

Posted by Paul Sparrow

Congratulations! If you’re reading this blog, you’ve mastered the art of collecting the data for your SWOT (strengths/weaknesses/opportunities/threats) analysis, and have grouped similar concepts into manageable chunks of information.

At many enterprises, this is where the SWOT work dies — leaving company executives with a keen understanding of the state of their business, but lacking a clear path to rendering the findings actionable in an effort to foster real change. Think of the Starship Enterprise never returning from years of space exploration — all that knowledge and data stored in the ship’s memory banks and officer logs, yet nobody ever does anything with it.

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Supercharging Your SWOT, Step One: Consolidating Your SWOT

Posted by Paul Sparrow

Conducting your SWOT analysis was fun, wasn’t it?

It allowed you to take a break from working in your business, and allowed you to work on your business — a valuable step back during which you were able to take a breather from the day-to-day grind, and view the big picture of your business with clarity.

No matter how long your SWOT process lasted, undoubtedly, once you got rolling, the information flowed — resulting in a growing cavalcade of lists that characterized your company’s strengths, weaknesses, opportunities and threats.

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Get in “Gear”: How a Market Focus Can Propel Your Company Forward in 2018

Posted by Mark Shuster

For CEOs reading this blog, you are undoubtedly working to emerge from a bit of holiday malaise in your enterprise. Though you would love to enjoy peace on earth and spreading good will to all mankind, you still have a business to run – and 2018’s benchmarks, objectives and targets will be here before you know it.

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Do I Need a Chief Growth Officer? Five Questions to Ask Your Top Marketer in 2018

Posted by Paul Sparrow

Back when my hair was long, and my taste in music was more eclectic, I was a huge fan of the musician Neil Young. Among the great albums he issued was one called “Rust Never Sleeps” – introduced at a time when newer artists threatened his relevance.

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Business Executive Develops Decision-Making Skills in Peer Advisory Group

Posted by Neil Anderson

Vistage Member Increases Decision Making Skills with Higher Impact, Higher Confidence, and at a Faster Pace

Chief Outsiders Fractional CMO, Neil Anderson, has a conversation with Vistage Member and President of Linx Multimedia, Travis Deatherage, about his experience with Vistage, an executive coaching organization that provides leadership training and business coaching to CEOs and Executives.

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