Bob Sherlock Headshot

Bob Sherlock

CMO
Works with manufacturers, distributors, business services and software companies to equip and support sales teams with a compelling answer to “Why buy from your company?”

About Bob

Bob helps B2B companies develop differentiation and expand market opportunities to increase margins and grow sales and profits. A sought-after strategic, creative marketer with several decades in B2B and consumer durables marketing, entrepreneurship, and marketing consulting, Bob equips and trains sales teams with persuasive messaging that gets your value recognized by prospects and customers, and helps you defend against pricing pressure while getting paid for hidden value.

How Bob has Helped Businesses Grow

  • Generated a projected $1 million in margin improvement annually helping a value-added tech reseller decouple its margins from Cost of Goods Sold.
  • Landed a Fortune 100 customer by creating a value story and finding new markets for a precision components manufacturer.
  • Achieved over $2 million of annual recurring profit improvement developing changes to terms of sale and pricing for an electronics manufacturer.
  • Arrested a trend of eroding margins and boosted enterprise value for a distributor by creating a new value and pricing strategy.
  • Opened multi-million contract discussions with two Fortune 500 prospects after researching new markets and developing a value story and new selling tools for a service parts distributor.

Published Works

Daring Caution: The Executive's Guide to Pricing Improvement

Experience

  • President, Marketwerks
  • President, DeliveryStation
  • CMO, Wickes
  • Region GM, GE

Education

  • MBA, Amos Tuck School of Business Administration, Dartmouth College
  • BA in Economics, University of Maine

Download Bob's Resume Here

Expertise

Industry Experience Specialties
  • Pricing Strategy
  • Positioning & Messaging
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