Bob Sherlock

About Bob

Bob helps B2B companies develop differentiation and expand market opportunities to increase margins and grow sales and profits. A sought-after strategic, creative marketer with several decades in B2B and consumer durables marketing, entrepreneurship, and marketing consulting, Bob equips and trains sales teams with persuasive messaging that gets your value recognized by prospects and customers, and helps you defend against pricing pressure while getting paid for hidden value.

Work Examples

• Generated a projected $1 million in margin improvement annually helping a value-added tech reseller decouple its margins from Cost of Goods Sold.
• Landed a Fortune 100 customer by creating a value story and finding new markets for a precision components manufacturer.
• Achieved over $2 million of annual recurring profit improvement developing changes to terms of sale and pricing for an electronics manufacturer.
• Arrested a trend of eroding margins and boosted enterprise value for a distributor by creating a new value and pricing strategy.
• Opened multi-million contract discussions with two Fortune 500 prospects after researching new markets and developing a value story and new selling tools for a service parts distributor.

Published Works

• Costs Spiking? The Right Price Moves can Offset the Impact
• The Conversion: Marketing Lessons from eCommerce Companies for Offline Businesses
• Sold, not Bought: The Marketing of Unfamiliar Solutions

Experience

• President, Marketwerks
• President, DeliveryStation
• CMO, Wickes
• Region GM, GE

Education

• MBA, Amos Tuck School of Business Administration, Dartmouth College
• BA in Economics, University of Maine