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Think Like Your Customer: 8 Cognitive Biases Every CEO Should Know
Human beings like to think we make decisions logically. But research in behavioral science and neuroscience tells a different story: up to 95% of decisions are made unconsciously, then justified rationally.
That’s where cognitive biases come in. These mental shortcuts help us process information quickly. They also deeply influence how we respond to marketing, pricing, and brand messaging.
Why Your Messaging Isn’t Converting (and How to Fix It)
Thu, Aug 14, 2025 — After working with organizations of all sizes— from small businesses to Fortune 500 giants—one difference stands out: large, successful companies consistently invest in clear, concise, and emotionally compelling messaging that motivates their customers to act. Small and mid-sized businesses (SMBs) often start executing marketing and sales tactics — SEO, SEM, email campaigns, publicity, trade shows — before they have compelling messaging. Their messaging is often focused on what the company does, rather than what motivates the customer.
8 Strategic Moves to Grow Your Business with AI
Wed, Jun 18, 2025 — Top takeaways and action items from Mary Meeker’s 2025 AI Trends Report Generative AI is accelerating at a pace we've never seen before. ChatGPT, for example, reached 800 million users in just 17 months—far faster than the 11 years it took Google Search to hit similar annual query volumes. Tech giants are pouring hundreds of billions into AI infrastructure, making these tools cheaper, faster, and more accessible than ever before.
Why CEOs Must Be Active on Social Media: Building Trust and Authenticity with Customers
Wed, May 14, 2025 — I’ve seen firsthand how a CEO’s presence on social media changes how people view a company. Customers, employees, and potential hires want to know who’s steering the ship. When I show up online and share my perspective, the conversations become more genuine, and trust starts to build. It’s not about self-promotion – it’s about showing the real person behind the title.
Helping Clients Nail Their Target Market™ in EOS®
Mon, Apr 7, 2025 — Four Steps Every Implementer Can Use to Drive Clarity and Growth One of the most critical decisions your clients will make in their Sales and Marketing Strategy is identifying their Target Market™ — the group of people or organizations for whom they solve a clear problem, in a compelling way. Getting this right isn’t just a branding exercise. It’s foundational to the ability to set the right strategy, message, and Sales and Marketing Rocks™.
A Different Perspective on Marginal Cost Pricing
Fri, Mar 7, 2025 — I pulled up behind a Prius at a red light. A sticker on its left rear bumper, in type too small to read unless you were within a car length or two, said: “Sorry for driving so close in front of you.” A different point of view on the tailgaters that clearly bug that vehicle owner!
Nate’s Erroneous Thinking (but probably not yours)
Tue, Nov 26, 2024 — Let’s suppose that each of us is recognized at work for thinking clearly, correctly, maybe even insightfully. That is no guarantee that our significant others will recognize that quality in us at home. No, in our personal lives, our thoughts may be regarded by those who love us as Erroneous Thinking.
20 AI-Powered Strategies to Supercharge Your SaaS Sales
Wed, Oct 2, 2024 — AI (artificial intelligence) is taking the entire technology sector by storm. And all SaaS vendors are adding AI functionality to their product offerings to stay competitive, as FOMO (Fear of Missing Out) syndrome takes hold. The same is happening in the SaaS industry; smart tools can help your sales and marketing team make better and faster decisions, plan, and craft a better customer service approach. As a SaaS CEO, CSO, or CMO, these solutions will open a whole new set of opportunities for growth, oversight, and measurement that can help you be a more prepared and better-informed leader.
AI Marketing Trends Every CEO Should Know
Tue, Jul 16, 2024 — As artificial intelligence rapidly transforms the marketing landscape, companies can deploy smarter, faster, and more efficient marketing strategies. With AI tools and capabilities evolving at a breakneck pace, staying on top of the latest trends is crucial for CEOs looking to gain a competitive edge. Based on HubSpot's AI Trends for Marketers report, here are the top AI trends shaping the future of marketing for companies of all sizes and stages.
Creating Compelling Assessments that Drive Value
Tue, Jul 9, 2024 — Does your business need a health checkup? Just as you would not wait for symptoms to turn into a full-blown illness before seeing a doctor, savvy leaders understand the value of regular assessments to keep their organizations healthy and thriving. Assessments are a vital diagnostic tool, revealing strengths, weaknesses, and hidden issues that might otherwise go unnoticed. Much like preventive healthcare, they provide early warnings, allowing leaders to address concerns before they escalate into crises.