Blog 1: Introduction
By Angus Robertson, Ahmet Abaci and Beth Somplatsky-Martori
Sometimes, there’s a razor-thin margin between success and failure. In the world of shaving, this is more than a figurative statement.
Just ask the folks at Gillette, which dominated the $3.5 billion market for razors and accessories for more than a century. At Gillette, innovation mostly consisted of adding the occasional blade to its disposable cartridges, but there was little incentive to otherwise rock the boat of its delightful recurring-revenue model (after all, hair continues to grow, whether we want it to or not).