Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark | Part 3

Wed, Dec 7, 2022 | Posted by Jennifer Apy

Part 3: Do you have Product-Market Fit?

There’s a time-honored Chinese proverb that the journey of 1,000 miles begins with a single step. But did you know that one of technology’s greatest recent success stories started with a “Tiny Speck?”

In fact, it was only about 13 years ago that entrepreneur Stewart Butterfield was knee-deep into the development of Tiny Speck’s first game, Glitch. To accelerate the process, he launched an internal messaging platform called “Searchable Log of All Conversation and Knowledge” – or Slack for short.

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Medical Device Marketing has Changed! Have you Pivoted?

Mon, Jun 21, 2021 — Empowered patients driving monumental change for Med Device Marketers Many marketers now realize that white papers, trade shows and KOLs are the hallmarks of days gone by. Patients now have many resources available to educate themselves and have informed conversations with their physician or other healthcare professionals.

Successful Strategy for Entering International Markets

Mon, Dec 7, 2020 — "The life of a typical entrant is nasty, brutish, and short.” - Paul Geroski, London Business School There’s nothing that quickens the pulse of a growing enterprise-level business than expanding its footprint beyond its native borders. “Taking a company international,” as it is often less formally referred to, is no small task. What works well at home might be less than perfect abroad. It is also difficult to manage from a distance, so successfully going international takes some planning. CEOs need to keep target markets, objectives, entry mode, organization and execution in mind. It’s little wonder that many companies toil mightily to realize a decent return from a global shift. According to a Harvard Business Review study of 20,000 companies in 30 countries, it can take almost a decade to realize a positive rate of return on an international investment.

Positioning for Explosive Growth: A CEO’s Guide To Enthusiastic Leadership: Part Two

Thu, Oct 29, 2020 — The Four Inhibitors of Engaged Leadership Little known fact about ducks: Though they exude grace as they glide atop the water, ducks hide a little secret just below the surface. For all the poetry they project in our view, ducks are actually shuffling their feet quite quickly to achieve that silky-smooth movement. As a CEO, you know this bifurcated existence all too well. Though you are expected — nee, required — to display a semblance of outward calm, beneath this facade are the fears, insecurities, and realities that come with the job.

Positioning for Explosive Growth: A CEO’s Guide To Enthusiastic Leadership

Fri, Oct 23, 2020 — In 2020 and beyond, the notion of leadership has been indelibly changed. No longer is it adequate to rule from 30,000 feet, to remain at arms lengths from strategies, and unable to touch tactics with a 10-foot pole. Leadership from a distance, in a time when distance is not just a suggestion, but a mandate, can strike a critical blow to a company that is already likely still trying to divine its direction in a pandemically-impacted landscape.

Selecting a Strategy for Market Leadership: Part Five

Tue, Oct 20, 2020 — Decision Time! Choosing the Right Strategy for Your Business In our previous blog, we discussed in depth the three types of market strategies from which to choose your overall go-to-market direction. As we discussed, the competitive strategy you select must fit with a company’s market, both in terms of geography, and with customer needs. It also must be completely in line with company strengths, abilities, and culture. Pick one of the three, and start positioning the organization as a market leader! Regardless of which option is selected, do not forget the point of all this — to increase business value. The success of a strategy is ultimately measured through cash, not profit.

Selecting a Strategy for Market Leadership: Part Four

Thu, Oct 15, 2020 — Evaluating Your Strategic Options Hopefully, in our last two blogs (Part Two and Part Three), you have learned a great deal about the influence that your industry and coming trends will have on your company’s overall success in the marketplace. Against the backdrop of the keen market analysis we worked through in each of the past two blogs, you now are in a position to make some tough decisions and choices. A competitive strategy must be fact-based and informed by industry analysis. By working through the steps in the previous articles, we laid a solid foundation for this strategy.

Selecting a Strategy for Market Leadership: Part Three

Tue, Oct 6, 2020 — Analyzing the Industry for Key Success Factors In our last blog, we took a look at, and charted, how longer-term trends will impact your company and its customers. Armed with this data, we can now undertake a study of the broader industry. This is a critical step if we are to identify the key success factors (KSFs), and determining how they fit with your company’s strengths and offerings. The work should be undertaken by the full executive team, to ensure diversity in thinking and buy-in to conclusions. This will be a huge help later, in the implementation phase.

Selecting a Strategy for Market Leadership: Part Two

Tue, Sep 29, 2020 — Customer Needs and Scanning for Trends In the business-to-business (B2B) world, the purchasing process is far more complex than the journey undertaken by an individual consumer. B2B deals tend to be more concentrated and have larger value, and include more people in a higher-stakes battle for large sales. In the first article of the series, we talked about the importance of having a strategy. Understanding the role that the customer and current trends take in influencing the purchasing process is critical to defining your go-to-market strategy. In this blog, we’ll take a deeper look at these influential factors.

Selecting a Strategy for Market Leadership

Tue, Sep 22, 2020 — Part I: Your Business in the New Normal Small and mid-size enterprises (SMEs) are the shoulders upon which America stands. With more than 90 percent of American businesses comprising the SME universe, it’s easy to understand why they are considered to be the backbone of the economy. Far more people deliver goods and services – and earn their paychecks – on behalf of SMEs than they do from large enterprises. In spite of this, it’s the large corporations that make headlines on CNBC and wield disproportionate influence on their chosen markets. Though these headlines make it easy to believe that competition is a slug-fest between huge players in a market, the reality, it turns out, is quite different: Even in spite of the pandemic, many mid-market companies have maintained profitability -- and are still growing.

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Growth Insights for CEOs

CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark | Part 3

Part 3: Do you have Product-Market Fit?

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